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Pendampingan Pengembangan Produk Baru Kerajinan Kulit Ikan Pari untuk Meningkatkan Daya Saing Usaha di Pasar Ekspor Nurwidiana, Nurwidiana; Asyhari, Asyhari; Farisa, Sam
Community Empowerment Vol 3 No 2 (2018)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.435 KB) | DOI: 10.31603/ce.v3i2.2451

Abstract

Launching a new product is important to improve the company’s competitiveness and revenue. White Blue is expanding its business by producing finished product for international market. Mentoring activities are conducted for developing product. There are seven stages for product development. The Handmade product concept is selected from the idea generation stage. Web based marketing will be applied for the marketing strategy. Mentoring activities are continued to attain the concept of product development. Training in production processes is providing for handmade methods according to the concept of selected product. Procurement of handmade production equipment is made to support production processes. Marketing training for web based marketing methods is given to support marketing so that the product of SMEs can be exported. The result of mentoring and training activities are: 1) SME’s has the concept of product development, namely handmade product, 2) SME’s has resources to produce handmade product, there are human resources, machinery and equipment, 3) The existence of online marketing the export market for SME’s is increasing.
HubunganTriple Helix, Inovasi, Keunggulan Bersaing dan Kinerja Asyhari -; Wasitowati -
Conference In Business, Accounting, And Management (CBAM) Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

Creative industries have a large enough contribution to the development of the national economy, particularly employment and raise incomes masyarakat.Permasalahan facing the creative industries are still many, especially the ability to innovate and the competitiveness is still weak, so the impact on performance. This study aims to examine the role of the Triple Helix (intellectual, government, business) to improve innovation capability and competitive advantage creative industry. The total sample of 115 respondents were focused on craft and fashion sector in Central Java, as well as methods of sampling using purposive sampling,  the  data  obtained  will  be  processed  using  the  program  Partial  Least Square   (PLS).   The   results   showed   three   actors   Triple   Helix   (intellectual, government, business) significantly affects the ability of innovation and competitive advantage.  Likewise,  innovation  and  competitive  advantage  are  also  significant effect on performance.  Keywords: Triple Helix, Innovation, Competitive Advantage, Performance
Peran mediasi keunggulan kompetitif pada faktor determinan kinerja bisnis UKM di sentra tenun batik di Jawa Tengah Asyhari Asyhari; Sri Hindah Pudjihastuti; Dian Marhaeni Kurdaningsih
Jurnal Siasat Bisnis Vol 22, No 2 (2018)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol22.iss2.art1

Abstract

Industry era 4.0 poses challenges for Small and Medium Enterprises (SMEs) to expand their business into the global market, but there are still many obstacles related to the readiness of resources and technology. This study aims to analyze the influence of business strategy quality, seller behavior ethics, process innovation, entrepreneurship orientation perspective, and business environment adaptability to the business performance of SMEs, with the role of mediation of competitive advantage. This study is a quantitative inferential research with primary data sources through questionnaires. The sample that used in this study is 80 SMEs entrepreneurs of batik center in Central Java, who taken uses purposive sampling method. The data are analyzed using Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS software. The results of the first study show that the quality of business strategy and behavioral ethics of the seller partially positive effect on competitive advantage. The second finding of this study shows the quality of business strategy, seller behavior ethic, process innovation, entrepreneurship orientation perspective, business environment adaptability, and partial competitive advantage positively affect business performance. The results of this study are expected to be useful in theoretical development, especially strategic management.
Moderating role of customer value on the effect of animosity, ethnocentrism and religiosity toward purchase decision: study on Chinese cosmetic Asyhari Asyhari; Sitty Yuwalliatin
Jurnal Siasat Bisnis VOL 26, NO 2 (2022)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol26.iss2.art2

Abstract

Purpose – This study aims to examine the moderating role of customer value on the relationship between animosity, ethnocentrism, and religiosity on purchasing decisions of Chinese brand cosmetics. Design/methodology/approach – This study used a quantitative research design. Selected 150 millennial in the city of Semarang as samples was taken using the purposive sampling technique. The data were analyzed using a moderated PLS-SEM. Findings – The results showed that hostility, ethnocentrism, and religiosity had a negative and significant effect on purchasing decisions. The study also found that customer value actually becomes a moderator that can weaken the relationship between these three variables on purchasing decisions. Research limitations/implications – Data were collected from millennial in the city of Semarang. This condition causes limitations as it may not capture reflections from other age groups that are different from the sample. Thus, further marketing studies are needed with comprehensive respondent characteristics, increasing the number of samples, and including other moderating variables such as the level of customer trust. Practical implications – The empirical findings of the current study help international businesses in understanding negative factors as antecedents of purchase decisions. This will be useful in planning marketing activities and efforts to increase market share. In addition, managers can consider the customer value to gain the trust of customers. Originality – The study on the negative influence of animosity, ethnocentrism, and religiosity on purchase decisions in Indonesia is very limited. This study focuses on explaining the importance of customer value as a moderating factor, in anticipation of the negative relationship. This study contributes to multinational companies understanding the consumer purchase decision.
Membangun Khidmah dalam Peningkatan Qana’ah dan Istiqamah Nasabah Perbankan Syariah Siti Yuwalliatin; Asyhari Asyhari
BUDAI: MULTIDISCIPLINARY JOURNAL OF ISLAMIC STUDIES Vol 1, No 1 (2021): Desember
Publisher : Lembaga Kajian dan Penerapan Nilai - Nilai Islam Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.937 KB) | DOI: 10.30659/budai.1.1.24-42

Abstract

Meskipun mayoritas penduduk Indonesia beragama Islam, namun perkembangan bank syariah tidak sesuai yang diharapkan saat didirikan. Model khidmah, Qana’ah dan Istiqamah (KQI) menjadi landasan implementasi dalam kehidupan manusia dan bisnis yang bernilai Islami. Kajian studi ini bertujuan untuk mengkaji, menganalisis dan membuktikan model khidmah, Qana’ah dan Istiqamah nasabah dalam implementasiperbankan syariah di kota Semarang. Sampel penelitian ini adalah 122 nasabah penabung perbankan syariah di kota Semarang. Data bersumber data primer dengan pengukuran menggunakan skala Likert. Variabel-variabel penelitian yang telah disebutkan, diukur dengan menggunakan skala Likert berdasar perpaduan antara kajian teoritik dan studi empirik berdasar pendekatan syariah Islam dan pemikiran konvensional. Metode analisis dipilih Structural Equation Model dengan kelebihan memprediksi hubungan kausalitas antar variabel penelitian. Hasil statistik menunjukkan bahwa khidmah berpengaruh positif dan signifikan terhadap Qana’ah danIstiqamah. Implikasi yang diperoleh dari studi ini adalah khidmah, Qana’ah dan Istiqamah perlu dilaksanakan dan dikembangkan berdasarkan Al-Qur’an dan Sunnah. Oleh karena itu perlu ditingkatkan kinerja perbankan syariah dengan landasan nilai ruhiyyah, yaitu semata-mata mencari ridha Allah SWT.