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All Journal EkoBis ( Ekonomi & Bisnis ) PROSIDING SEMINAR NASIONAL Jurnal Siasat Bisnis Jurnal Dinamika Ekonomi dan Bisnis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Global Management: International Journal of Management Science and Entrepreneurship
Heru Sulistyo
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS KEPEMIMPINAN SPIRITUAL DAN KOMUNIKASI ORGANISASIONAL TERHADAP KINERJA KARYAWAN HERU SULISTYO
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.2 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.2.311-321

Abstract

The purpose of this paper is to analyze the influence of spiritual leadership, organizationalcommunication on work’s satisfaction, organizational commitment and work performance ofofficial at Telkom company. The total of this sample study is 100 officials at Telkom Company.The hypothesis is tested by using AMOS Ver.5.0 to get the result of causalities relationbetween developed variable on the model. The result of statistic analysis by using structuralmodel is showing the result of the effect the spiritual leadership gives positive and significantinfluence directly on organizational commitment. The spiritual leadership has no influence onwork satisfaction and work performance. The organizational communication has no influenceon work satisfaction and organizational performance. The organizational communication hasinfluence on work performance. The effect of work satisfaction gives positive and significantinfluence on organizational commitment. The work satisfaction has no influence on work performance.The result of this study to show that organizational commitment influence on performance.Keyword : Spiritual Leadership, Organizational Cummunication, Work Performance
Implementasi QFD dalam Meningkatkan Daya Saing Pasar Tradisional Heru Sulistyo
Jurnal Siasat Bisnis Vol. 15 No. 2 (2011)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

AbstractTraditional markets give life to about 50 million people, through the market in number 13,650, but the other face of various problems, such as the environment is dirty and shabby, cramped premises space. This situation raises challenges for market managers to be able to create a market that has an appeal for buyers and compete with the modern market. As for the respondents in this study include 222 Buyers. The survey was conducted by using questionnaires and interviews. Results of analysis using a matrix QFD House of Quality, consumers will need attributes of traditional markets as many as 28 attributes, while the technical design to respond to those needs as many as 21 attributes. The results recommend that 21 technical design can be used to design the revitalization of traditional market-based consumer needs and at the same time be able to answer the demand of consumers in traditional markets. Keywords : customer requirement, technical design, QFD, house of qualityAbstrakPasar tradisional memberikan kehidupan pada sekitar 50 juta orang, melalui pasar yang jumlahnya 13.650, namun disisi lain menghadapi berbagai masalah, seperti lingkungan yang kotor dan kumuh, ruang tempat usaha sempit. Kondisi ini memunculkan tantangan bagi pengelola pasar untuk dapat menciptakan pasar yang memiliki daya tarik bagi pembeli dan mampu bersaing dengan pasar modern. Adapun yang dijadikan responden dalam penelitian ini antara lain: Pembeli berjumlah 222 pembeli. Survei dilakukan dengan menggunakan kuesioner dan wawancara. Hasil analisis QFD dengan menggunakan matrik House of Quality, atribut kebutuhan konsumen akan pasar tradisional sebanyak 28 atribut, sementara desain teknis untuk merespon atribut kebutuhan tersebut sebanyak 21. Hasil penelitian merekomendasikan bahwa 21 desain teknis dapat digunakan untuk merancang revitalisasi pasar tradisional berbasis kebutuhan konsumen dan sekaligus mampu menjawab kebutuhan kosumen akan pasar tradisional. Kata Kunci: kebutuhan konsumen, desain teknis, QFD, House of Quality
MODEL PENINGKATAN KINERJA MELALUI KAPABILITAS INOVASI PADA UKM DI SEMARANG - Siyamtinah; Heru Sulistyo; Eny Rahmani
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2011: PROSIDING SEMINAR NASIONAL EKONOMI
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.37 KB)

Abstract

Penelitian ini bertujuan untuk melakukan dan menyusun kembali berbagai konsep, model, danoptimalisasi pemberdayaan dan peningkatan kinerja UKM dengan mengidentifikasi dan menganalisis kondisieksternal, kondisi internal, kapabilitas inovasi yang mencakup kapabilitas pemasaran, kapabilitas pengembanganproduk baru, kapabilitas produksi dan operasiWilayah penelitian meliputi kecamatan genuk, Semarang Tengah, semarang Timur, Semarang Selatan,Semarang Barat, dan Semarang Utara,. Variabel-variabel yang dikaji dalam penelitian ini mencakup faktorinternal, faktor eksternal, kapabilitas inovasi pada UKM di Semarang. Penelitian dilakukan dengan metodesurvei, baik melalui wawancara yang mendalam dengan berbagai pihak stakeholders dalam pengembanganUKM maupun menggunakan instrumen kuesioner. Dimensi waktu dalam penelitian ini bersifat cross sectionalyang dilakukan pada bulan Juni 2010. Studi merupakan studi kebijakan yang mengarah pada riset terapandengan menghasilkan output model Peningkatan Kinerja melalui Kapabilitas Inovasi pada UKM di Semarang.Hasil pengolahan data dengan menggunakan SPSS dan PLS menunjukkan bahwa semakin baik usahapengelolaan faktor internal yang dimiliki UKM, maka kapabilitas inovasi akan semakin meningkat. Semakinbaik pengelolaan faktor eksternal UKM, maka kapabilitas inovasi akan semakin meningkat. dan meningkatnyakapabilitas inovasi akan berpengaruh pada meningkatnya kinerja UKM.
ANALISIS FAKTOR YANG MEMPENGARUHI PERSEPSI ??MAHASISWA ATAS SIKAP TIDAK ETIS AKUNTAN DENGAN LOVE ??OF MONEY SEBAGAI VARIABEL MODERATING Anita Rahayuningsih; Heru Sulistyo; Sri
Jurnal Dinamika Ekonomi & Bisnis Vol 13, No 2 (2016)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.091 KB) | DOI: 10.34001/jdeb.v13i2.518

Abstract

AbstrakPenelitian ini didasarkan pada jumlah skandal keuangan yang dilakukan oleh akuntan dan auditor baik yang terjadi di luar negeri maupun di Indonesia. Skandal tersebut memicu reaksi beragam dari banyak orang. Salah satunya adalah mahasiswa yang bereaksi negatif terhadap berbagai skandal yang terjadi di bidang profesi akuntansi. Populasi dalam penelitian ini adalah semua siswa jurusan akuntansi di Universitas Islam Nahdlatul Ulama Jepara sebanyak 599 siswa. Teknik sampling yang digunakan adalah metode purposive sampling dengan salah satu kriteria bahwa siswa telah mengambil mata kuliah Auditing I dan II. Sehingga sampel yang digunakan sebanyak 79 siswa. Alat analisis yang digunakan untuk menganalisa adalah Analisis Regresi Moderasi (MRA), koefisien determinasi dan pengujian hipotesis diuji dengan SPSS for windows 20. Berdasarkan hasil pengolahan data ditemukan bahwa tingkat pengetahuan dan relativisme berpengaruh signifikan terhadap persepsi siswa terhadap Akuntan perilaku tidak etis, sedangkan gender dan idealisme tidak berpengaruh dan tidak berpengaruh signifikan terhadap persepsi siswa terhadap perilaku berperilaku tidak etis. Sedangkan variabel cinta uang tidak bisa memoderasi antara variabel tingkat pengetahuan, jenis kelamin, idealisme, dan relativisme persepsi siswa terhadap akuntan perilaku tidak etis. Abstract This research is based on the numbers of financial scandals committed by accountants and auditors both occurred abroad and in Indonesia. The scandal sparked mixed reactions from many people. One of them is student who reacted negatively to the various scandals that occurred in the field of the accounting profession. The populations in this study are all students majoring in accounting at the Islamic University Nahdlatul Ulama Jepara as many as 599 students. The sampling technique used is purposive sampling method with one of the criteria that the student has taken courses Auditing I and II. So that of sample??s used as many as 79 students. The analytical tool used to analyze is Moderated Regression Analysis (MRA), the coefficient of determination and hypothesis tested using SPSS for windows 20. Based on the results of data processing, it is found that the level of knowledge and relativism significantly influence students?? perceptions on unethical behavior accountant, while gender and idealism has no effect nor significant effect on students?? perceptions on unethical behavior accountan. Whereas variable love of Money cannot moderate between variable levels of knowledge, gender, idealism, and relativism of the students?? perceptions on unethical behavior accountant.
Career Development and Competence Towards Increasing Job Satisfaction With the Mediation of Organizational Commitment in Banyumanik District Putranto Anugrah; Heru Sulistyo
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.347

Abstract

Because it affects teaching quality, teacher performance, and eventually the overall quality of education, teacher job satisfaction in schools is very important.  Teachers that are happy tend to be more driven, effective, and capable of fostering a supportive learning environment for their pupils.  The purpose of this research is to partly and concurrently examine the effects of competence, career growth, and normative commitment on elementary school teachers' work satisfaction in the Ayodya cluster in the Banyumanik district of Semarang City.  Using a saturation sampling strategy, the study's sample consisted of all 88 instructors in the Ayodya cluster.  A survey-based quantitative research methodology was used.  A questionnaire with a Likert scale of 1–5 was used to gather the data.  Using SPSS 23, data analysis methods included multiple regression, t-tests, F-tests, and classical assumptions.  According to the study's findings, work satisfaction is highly influenced by competence, career advancement, and normative commitment, in that order.  At the same time, primary school teachers' work satisfaction in Banyumanik, Semarang City's Ayodya cluster is greatly influenced by career growth, competence, and normative commitment.
Pengaruh Brand Image terhadap Repurchase Intention dengan Digital Marketing sebagai Variabel Moderasi pada Pengguna Sepatu Nike di Kota Semarang Muhammad Safi’I; Heru Sulistyo
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8462

Abstract

The increasingly intense competition in the sports shoe industry requires companies not only to rely on product quality but also to build a strong brand image and optimize digital marketing strategies to sustain consumer loyalty, particularly among athletes. This study aimed to analyze the effect of brand image on repurchase intention and to examine the role of digital marketing as a moderating variable among athlete users of Nike shoes in Semarang City. A quantitative approach with an explanatory research design was employed. Data were collected through an online questionnaire administered to 120 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image does not have a significant direct effect on repurchase intention; however, digital marketing was found to moderate and strengthen the influence of brand image on repurchase intention. These findings indicate that brand image alone is not sufficient to drive repeat purchases without the support of effective digital marketing strategies. The implications of this study underscore the importance of optimizing digital marketing as a means of communication, interaction, and reinforcement of brand perceptions to enhance consumers’ repurchase decisions, while also providing practical guidance for companies in designing digital-based marketing strategies to increase customer loyalty.
Pengaruh Online Customer Review dan Rating terhadap Keputusan Pembelian Shopee di Kota Semarang Hidayat Bagas Ramadhan; Heru Sulistyo
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8807

Abstract

The growth of e-commerce has driven significant changes in consumer behavior, particularly in purchase decision-making that increasingly relies on digital information such as online customer reviews and online customer ratings. This study aimed to analyze the influence of online customer reviews and online customer ratings on purchase decisions on the Shopee platform in Semarang City, with e-trust as a moderating variable. A quantitative approach with an explanatory research design was employed, with data collected through questionnaires from 100 respondents who had shopped on Shopee, selected using purposive sampling. Data were analyzed using the Partial Least Squares (PLS) method with SmartPLS 4 software. The results show that online customer reviews have a positive and significant effect on purchase decisions, whereas online customer ratings do not have a significant effect on purchase decisions. In addition, e-trust does not moderate the influence of either online customer reviews or online customer ratings on purchase decisions. These findings indicate that consumers place greater emphasis on the quality of review information than on numerical ratings alone when making purchase decisions. In conclusion, informative and credible reviews play a crucial role in encouraging consumer purchase decisions, with practical implications for sellers and e-commerce platforms to enhance review quality and information transparency in order to strengthen consumer trust and shopping experience.
Pengaruh Brand Image dan Brand Awareness terhadap Purchase Decision Produk iPhone melalui Word of Mouth Aditya Cahya Nugraha; Heru Sulistyo
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8892

Abstract

The increasingly intense competition in the smartphone industry requires companies to strengthen brand-based marketing strategies to sustain consumer purchase interest, including among university students who use iPhone as a premium product segment. This study aimed to analyze the effect of brand image and brand awareness on purchase decisions for iPhone products, with word of mouth as an intervening variable. A quantitative approach was employed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method. Data were collected through questionnaires from 157 iPhone-using students at Universitas Islam Sultan Agung Semarang, selected using purposive sampling. The results show that brand image and brand awareness have a positive and significant effect on word of mouth. In addition, brand image and word of mouth have a positive and significant effect on purchase decisions, whereas brand awareness does not have a significant direct effect on purchase decisions but exerts an indirect effect through word of mouth. These findings highlight the important mediating role of word of mouth in strengthening the influence of brand image and brand awareness on purchase decisions. The implications suggest that companies need to reinforce strategies for building a positive brand image and encouraging conducive communication among consumers to enhance purchase decisions for iPhone products in the student segment.
Peningkatan Repurchase Intention melalui Dimensi Service Quality pada Pelanggan Mochi Delleza di Semarang Dita Armita; Heru Sulistyo
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9038

Abstract

Increasingly intense competition in the food and beverage industry requires businesses to retain customers by improving service quality, including among culinary micro, small, and medium enterprises (MSMEs). Mochi Delleza, a contemporary dessert MSME in Semarang City, faces fluctuating customer numbers, indicating that repurchase intention has not yet been optimized. This study aims to analyze the influence of the service quality dimensions—tangibles, empathy, responsiveness, reliability, and assurance—on customers’ repurchase intention toward Mochi Delleza in Semarang. A quantitative approach with a survey method was employed by distributing questionnaires to 100 customers selected using purposive sampling. The data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. The results show that, individually, the reliability and assurance dimensions have a positive and significant effect on repurchase intention, whereas tangibles, empathy, and responsiveness do not have a significant effect. These findings indicate that service reliability and customer trust assurance are the main factors driving repurchase intention. The study concludes that increases in customers’ repurchase intention toward Mochi Delleza are more strongly influenced by consistency in service delivery and the sense of security provided, with practical implications for management to focus strategies on strengthening service reliability and employee competence in order to reinforce customer loyalty.
Co-Authors - Siyamtinah Aditya Cahya Nugraha Anita Rahayuningsih Dita Armita Eny Rahmani Hidayat Bagas Ramadhan Muhammad Safi’i Putranto Anugrah Sri