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All Journal Jurnal Ilmu Komunikasi Eksos LPPM
Muhammad Edy Susilo
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Languange, Linguistic, Communication & Media Social Sciences

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Analysis of The Implementation of Public Relations Function at The Department of Industrial and Trading of Yogyakarta in Improving The Market Quality Via Alfian Ika Agustina; Siti Fatonah; Muhammad Edy Susilo
Jurnal Ilmu Komunikasi Vol 17, No 1 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i1.3512

Abstract

Department of Industrial and Trading of Yogyakarta does not have any Public Relations Officer (PRO), but they continue its implementation of Public Relations function for increasing market quality. The objective of this study are to find out the implementation of Public Relations function from this department. Situational Theory of the Publics, The Concept of PR’s Function, and SWOT Analysis will be guide for this study. This study is a qualitative descriptive, in the interest of investigate, measuring, and interpreting the problems of this study. The results shows that this department is implement Public Relations functions in many kind of activities, include Press Agentry, Public Affair and Community Relations, Inovations, and Branding Strategy. Functions implemented by this department are: maintain a good relationship with their publics, create the corporate image, communications between organization and publics, and make programs for all the publics. Based on the results, SWOT Analysis, and Situational Theory of The Publics, the implementation has not been succeed. This is due to the inability of identifying the publics, fulfill its wishes, and find out the right strategy. In the other words, the failure comes out because there is no Public Relations in this department. The contribution of this research is in the form of policy recommendations to other organizations to implement the public relations function as much as possible to achieve the objectives of the program.
Peran Organisasi Masyarakat Sipil dalam Pemberantasan Hoaks Muhammad Edy Susilo; Subhan Afifi; Senja Yustitia
Eksos LPPM Vol 2, No 1 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i1.4150

Abstract

Hoax or fake news in Indonesia are increasing along with the use of social media. Towards the 2019 general elections, the intensity of political hoaks is increasingly widespread. Hoax can target anyone, but are intended specifically for competing candidates. Hoax have the potential to cause conflict in society and break up national unity. The government has done many things to eradicate hoaks. However, eradication involve many stakeholders, one of them is civil society organizations. The Research question is how the role of civil society organizations in Indonesia in eradicating hoaks. The study was conducted with qualitative methods. Data obtained from various civil society organizations that relevant to the topics. The results showed that all organizations that studied, they all support to eradicate hoaks. Hoaks are counterproductive in the life of the nation and state. All organizations have also done many things in accordance with their fields. However, they also have limitations. Government is the most responsible for hoax eradication. In this study, there is one finding interesting about Islamic organizations that feel unfairly treated in hoax eradication. This should be a concern for the government if they are really serious about eradicating hoaxes. Keywords: hoax, civil society organization, election, conflict.
Co-Authors Senja Yustitia, Senja Siti Fatonah Subhan Afifi Via Alfian Ika Agustina