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All Journal Jurnal Ilmu Komunikasi Eksos LPPM INJECT Interdisciplinary Journal of Communication
Siti Fatonah
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analysis of The Implementation of Public Relations Function at The Department of Industrial and Trading of Yogyakarta in Improving The Market Quality Via Alfian Ika Agustina; Siti Fatonah; Muhammad Edy Susilo
Jurnal Ilmu Komunikasi Vol 17, No 1 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i1.3512

Abstract

Department of Industrial and Trading of Yogyakarta does not have any Public Relations Officer (PRO), but they continue its implementation of Public Relations function for increasing market quality. The objective of this study are to find out the implementation of Public Relations function from this department. Situational Theory of the Publics, The Concept of PR’s Function, and SWOT Analysis will be guide for this study. This study is a qualitative descriptive, in the interest of investigate, measuring, and interpreting the problems of this study. The results shows that this department is implement Public Relations functions in many kind of activities, include Press Agentry, Public Affair and Community Relations, Inovations, and Branding Strategy. Functions implemented by this department are: maintain a good relationship with their publics, create the corporate image, communications between organization and publics, and make programs for all the publics. Based on the results, SWOT Analysis, and Situational Theory of The Publics, the implementation has not been succeed. This is due to the inability of identifying the publics, fulfill its wishes, and find out the right strategy. In the other words, the failure comes out because there is no Public Relations in this department. The contribution of this research is in the form of policy recommendations to other organizations to implement the public relations function as much as possible to achieve the objectives of the program.
Memetakan Kemampuan Literasi Media Digital Ibu-Ibu Rumah Tangga di Desa Maguwoharja, Yogyakarta Dewi Novianti; Siti Fatonah
Eksos LPPM Vol 2, No 1 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i1.4154

Abstract

The ability of digital media literacy housewife in the village of Maguwoharjo, Yogyakarta Indonesia is still low. Identifying media literacy skills for mothers needs to be done to provide media literacy education. This study uses methods; Interviews, focus group discussion, and media content analysis. The results of the study are mothers-housewives who use digital media only limited to entertainment, communication with family and people close, and little to the things that are knowledge. There are still mothers who are not able to apply smartphones or gadgets. They struggled to monitor the content that the kids had consumed. The role of mothers in child mentoring when interacting with the media is still very minimal. Many digital media applications are unknown and have not been optimal in assisting their children in consuming digital media. key words; Digital media literacy, housewives
INSTAGRAM @TAULEBIH.ID CONTENT MANAGEMENT STRATEGIES AS ISLAMIC SEXUALITY EDUCATION MEDIA FOR YOUNG GENERATION Ghalda Nauli Siregar; Mochammad Fauzul Haq; Siti Fatonah
INJECT (Interdisciplinary Journal of Communication) Vol. 8 No. 2 (2023)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.734

Abstract

This study aims to determine the content management strategy of @taulebih.id as a medium for Islamic sexuality education to the younger generation. Descriptive qualitative methods in this research obtained the results of the content management strategy used by @taulebih.id prioritizing trends, content messages, and visuals. The interaction builder with the audience @taulebih.id does not use influencers to promote the account but invites expert speakers. Content management of many human resources is a supporting factor for producing content.
Co-Authors Ghalda Nauli Siregar Mochammad Fauzul Haq Muhammad Edy Susilo Via Alfian Ika Agustina