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Yolanda Presiana Desi
Sekolah Tinggi Multi Media “MMTC” Yogyakarta
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Gerakan Literasi Digital Berbasis Sekolah: Implementasi dan Strategi Yolanda Presiana Desi
Jurnal Ilmu Komunikasi Vol 17, No 1 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i1.3510

Abstract

Penelitian ini bertujuan untuk mengukur tingkat literasi digital pelajar SMP Karitas Ngaglik Sleman berdasarkan 9 elemen literasi digital menurut Steve Wheeler, yaitu: social networking, transliteracy, maintaning privacy, managing digital identity, creating content, organising and sharing content, repurposing content, filtering and selecting content, self broadcasting serta untuk mengetahui bagaimana gerakan literasi digital berbasis sekolah diterapkan. Penelitian ini menggunakan metode campuran embedded konkuren. Hasil penelitian menunjukkan bahwa tingkat literasi digital pelajar SMP Karitas Ngaglik Sleman mayoritas berada pada level medium dan memiliki skor paling rendah pada elemen repurposing content. Gerakan literasi digital berbasis sekolah di SMP Karitas Ngaglik Sleman hanya menerapkan beberapa aspek dari 3 indikator menurut Kemendikbud. Mengacu pada Mayes dan Fowler maka gerakan literasi digital berbasis sekolah yang diterapkan baru sampai pada level 1 (Digital Competence) dan level 2 (Digital Usage). Kontribusi penelitian ini berupa masukan kebijakan supaya gerakan literasi digital berbasis sekolah dikembangkan sebagai mekanisme pembelajaran yang terintegrasi dalam kurikulum serta mengacu pada keseluruhan 9 elemen literasi digital. Lebih lanjut, perlu diadakan pelatihan bagi guru sebagai pelaku/fasilitator literasi digital. Selain itu, dukungan dari kepala sekolah dan partisipasi aktif orang tua siswa diperlukan dalam mengembangkan budaya literasi digital di sekolah. Gerakan literasi digital berbasis sekolah perlu dikembangkan hingga level 3 (Digital Transformation) untuk menumbuhkan kreativitas dan inovasi generasi muda dalam dunia digital.
Fenomena Solidaritas Sosial Melalui Media Sosial Saat Pandemi Covid-19 (Studi Kasus Pada Konser Musik #dirumahaja oleh Narasi TV) Nabila Nur Farida; Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 6, No 1: Juni 2022
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v6i1.179

Abstract

This research is motivated by various social solidarity actions both offline and online that happen a lot in the community during the Covid-19 pandemic. This qualitative research method aims to get an overview of the phenomenon of social solidarity through social media conducted by Narasi TV through the Music Concert #dirumahaja Fighting Corona Solidarity. The theory used is the theory of social capital which consists of trust, reciprocity, social interaction and elements of social media 4C those are context, communication, collaboration and connection. Primary data sources were gained through observations on Instagram @narasi.tv and interviews with 5 followers of @narasi.tv who took part in the #dirumahaja Corona Fighting Solidarity Music Concert and made donations. Meanwhile, secondary data sources were gained through questionnaires to 50 followers of @narasi.tv. The results show that trust, reciprocity and social interaction as well as elements of social media 4C context, communication, collaboration and connection play an important role in increasing social solidarity through social media. The use of verified social media accounts and trusted online donation platforms as well as the involvement of well-known figures and the right communication strategies have made the #dirumahaja Corona Fighting Solidarity Music Concert became the pioneer in social solidarity actions through live streaming music concerts on social media.
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MEMPERKUAT BRAND SWARAGAMA GROUP YOGYAKARTA Yolanda Presiana Desi; Melia Helena
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 1, No 1 (2017)
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v1i1.47

Abstract

Perkembangan media baru menyebabkan jumlah pendengar radio semakin menurun setiap tahunnya. Penurunan jumlah pendengar serta banyaknya jumlah stasiun radio saat ini membuat perusahaan radio siaran menyusun strategi komunikasi pemasaran terintegrasi untuk mempertahankan pendengarnya. Penelitian studi kasus ini mendeskripsikan bagaimana implementasi strategi komunikasi pemasaran terintegrasi {IMC} Swaragama Group dalam memperkuat brand sebagai "top of mind'' radio di Yogyakarta. Saat ini Swaragama Group memiliki enam unit usaha yaitu Swaragama FM, JogjaFamily, PBS FM Serang, MyMagz, Swaragama Training Center (STC), dan Swaragama Production (SPro!). Hasil penelitian menunjukkan bahwa strategi IMC yang digunakan Swaragama Group adalah periklanan, promosi penjualan, acara (event), humas, penjualan personal, pemasaran langsung, danpemasaran interaktif (internet marketing). Penerapan ketujuh saluran komunikasi pemasaran terintegrasi tersebut dinilai berhasil memperkuatbrand Swaragama Group.
USER PERCEPTION OF MOBILE COMMUNITY ACCESS POINT (MCAP) SERVICES IN KULON PROGO DISTRICT, DIY PROVINCE BASED ON TECHNOLOGY ACCEPTANCE MODEL (TAM) Nina Amini; Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 3, No 1 (2019)
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v3i1.14

Abstract

Mobile Community Access Point (MCAP) service is one of the programs to fulfill the Universal Service Obligation to encourage the acceleration of internet access for regions that remain not connected yet to the internet connection network. The MCAP service program is a commitment of the Indonesian government to overcome the digital gap and equality in accessing the information and communication technology. In the Kulon Progo Regency of the Special Region of Yogyakarta (DIY), there are still areas that remain not connected yet to the internet connection network. This study aims to determine user perceptions of Mobile Community Access Point (MCAP) services in Kulon Progo based on the Technology Acceptance Model (TAM). This research used a qualitative descriptive approach with interview, observation, and documentation data collection techniques. The results show that the user perception of the MCAP service is quite good. Users are easy to use MCAP services, MCAP services are useful for increasing the performance and productivity of users in using technology, users can receive MCAP services, users have the desire to come back in using technology-based public services, users hope that MCAP service visits more often. Based on the results of the study it shows that user perception plays an important role in the development of MCAP services. With this research the MCAP manager or service provider can make improvements in terms of human resources, hardware, software, data resources, and networks.
Pengaruh Konten Review dan Electronic Word Of Mouth Terhadap Minat Beli Mobil Listrik (Studi Kuantitatif Pada Channel Youtube Fitra Eri, Ridwan Hanif, dan Oto Driver) Lis Aprilia; Yolanda Presiana Desi; Sigit Purnomo
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.258

Abstract

YouTube is a social media platform with a high level of success in digital marketing. Some examples of digital marketing strategies on YouTube include review content and electronic-word of mouth, which are available in the comment section. The success of digital marketing on YouTube is also evident with the increasing popularity of electric cars review content, resulting in a drastic increase in electric cars sales since 2020. An electric car is a car powered by stored electrical energy in a battery or other sources. This study aims to examine the influence of review content and electronic-word of mouth on YouTube on the purchase intention of electric cars. The method used is a quantitative method with 100 respondents who have watched the review videos of Wulling Air Ev and Hyundai Ioniq electric cars on YouTube channels of Fitra Eri, Ridwan Hanif, and Oto Driver. The selected samples were chosen using non probability sampling techniques with purposive sampling. The data were collected through Google Form. The data were tested using SPSS 17 software through several tests such as instrument testing (validity and reliability), classical assumption testing (normality, linearity, heteroscedasticity, autocorrelation), hypothesis testing (multiple linear regression, R-squared, t-test, F-test). The research results show that: 1). The variable of electric cars review content has a 16% influence on purchase intention. 2). The eWOM variable has a 70% influence on purchase intention. 3). The combined influence of review content and eWOM on purchase intention is 32.5%.
Pengaruh Kualitas Sistem dan Kualitas Informasi Aplikasi Jogja Smart Services (JSS) Terhadap Kepuasan Pengguna Pada Masyarakat Yogyakarta Krysha Wira Pradipta; Yolanda Presiana Desi; Diana Khuntari
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 1: Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i1.333

Abstract

Perilaku Pencarian Informasi Pemilih Tunarungu Dalam Memenuhi Kebutuhan Informasi Pemilu 2024 di SLB Wiyata Dharma 1 Adinda Asarini Khairunnisa; Yolanda Presiana Desi; Irawan Irawan
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 1: Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i1.329

Abstract

Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta Ellya Kusuma; Diana Khuntari; Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.471

Abstract

TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce. 
Co-Authors Adinda Asarini Khairunnisa Ellya Kusuma Irawan Irawan Khuntari, Diana Krysha Wira Pradipta Lis Aprilia Melia Helena Nabila Nur Farida Nina Amini Sigit Purnomo