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Model Literasi Media di Lingkungan Ibu-Ibu Rumah Tangga di Yogyakarta (Studi Pada Kec. Gondomanan Yogyakarta dan Kec. Banguntapan Bantul Di Yogyakarta ) Dewi Novianti; Siti Fatonah
Jurnal Ilmu Komunikasi Vol 14, No 2 (2016)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v14i2.2124

DIFUSI INOVASI TEKNOLOGI TEPAT GUNA DI KALANGAN WANITA PENGUSAHA DI DESA KASONGAN YOGYAKARTA Siti Fatonah; Subhan Afifi
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.39

In new order era, the role of government was dominant, it was also as key in technology introduction process. Adoption of innovation process of technology product in development was more depended on NGOs or society initative. How is the effect of that changing toward development communication model? This research tries to explore the influence of changing politic and agent innovation diffusion process toward the acceptance of a new technology. This research will also explore how the promotion agent changing in innovation diffusion in influences form or communication model in technology introduction process. Based on research, it is found that politic context and promotion agent changing in innovation diffusion influences appropriate technology acceptance process in woman entrepreneurs in Kasongan Village. In the previous era, government had much role as a promotion agent. But now in reform era, the role as a promotion agent are handled by artists, volunteer, NGOs, Universities (Lectures and student), individual and groups of society. They use communication channel wich the opener. Communication mode which is placed society as a source of innovation diffusion caused the acceptance level innovation product is high among woman entrepreneurs in Kasongan. Generally, woman entrepreneurs who are as research sources accept innovations around themselves. There are many kind of innovation which are used. At a pre production stage (include design for earthenware vessels form, function, coloring and ornament), innovation of a production stage (incude : The use of tool/terchnology which is more sophisticated in making and burning erathware vessel and innovation at a after production (a new strategy development in marketing such as join an exhibition, making, brochure, advertisement in mass media and also internet).

PERAN HUMAS PEMERINTAH DAERAH DALAM KASUS PENAMBANGAN PASIR BESI DI KABUPATEN KULON PROGO Harry Broto Widodo; Siti Fatonah; Retno Hendariningrum
Jurnal Ilmu Komunikasi Vol 7, No 2 (2009)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v7i2.13

Today, Kulon Progo Regency still face the pro and con problems regarding iron sand mining. The government of Kulon Progo Regency is required to be able to build communication with all parties in solving the problems. This research is aimed at identifying the implementation of public relations role of the government of Kulon Progo Regency in facing iron sand mining case problems in Kulon Progo Regency as well as obstacles faced by the government of Kulon Progo Regency in enacting the role of public relations in dealing with the problems. This research employs qualitative descriptive analysis. The activity of qualitative descriptive analysis is done by processing the data obtained through interview, observation and documentation technique. Based on research results, it is concluded that although Public relations have done its role in the plan socialization of iron sand mining in Kulon Progo Regency, but the false perception held by the society about mining process has not changed yet, it means that the Power Control Theory which is conducted by the Public Relations Of Kulon Progo Local Government is not maximum yet. The obstacles faced by the Public Relations Of Kulon Progo Local Government in dealing with iron sand mining problems in Kulon Progo are first, internal obstacles in the function of public relations which has the position as the dominant coalition in relation to its authority in entering social responsibility, public understanding or two-way communication is not maximum yet, second, a false perception held by the people of southern sea shore upon the process of mining process.

Budaya Literasi Media Digital Pada Ibu-Ibu Rumah Tangga Dewi Novianti; Siti Fatonah
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 21, No 2 (2019): (December)
Publisher : Universitas Andalas

Media literacy in the digital era has become important. Various layers of society need to understand the importance of digital media literacy. Research subjects were housewives in the Sleman area of Yogyakarta. Research subjects so far have not understood how to intelligently consume media. Media content worries that most of them are negative which can anesthetize the audience. The biggest content from media is entertainment. The media prioritizes entertainment programs that pay less attention to the ethics and norms of society. They don't care about the negative impact of the content displayed. Thus it is necessary to cultivate the media literacy movement for housewives. The method used is content analysis, literature study, in-depth interviews, observation, and FGD. The results of the study show that housewives after being given training, socialization, and FGD on digital media literacy became aware of the importance of digital media literacy. Then they continuously convey to the family and the environment where they are. On several occasions, PKK meetings, the Qur’an recitation group, socialized the importance of digital media literacy. Finally, this digital media literacy becomes a culture especially in Maguwoharjo Village, Sleman regency, Yogyakarta. This village is a pilot village of digital media literacy culture for the surrounding environment, especially the Sleman Regency Yogyakarta.

STUDENT PERCEPTION OF UPN "VETERAN" YOGYAKARTA BRAND IMAGE AS A NEW STATE UNIVERSITY Swastika Ajeng Dewanti; Siti Fatonah; Subhan Afifi
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2958

This study aims to identify how the perception of UPN "Veteran" Yogyakarta students about the brand image owned by UPN "Veteran" Yogyakarta, to know what are the obstacles and developments that happened after UPN "Veteran" Yogyakarta became the country. Type of research used in this research is descriptive research type with qualitative method. The theory used is the theory of perception and brand image. Data collection techniques in this study were obtained through interviews, direct observation and documentation. The results showed that the brand image owned UPN "Veteran" Yogyakarta post to State College of New State is a state defense that should be realized not only in the country but also on the international scene. Student perception on brand image UPN "Veteran" Yogyakarta in its application is good enough, because it has applied discipline to the students, lecturers, and employees of UPN "Veteran" Yogyakarta, and the state defend has been attached not only to the students but also to the wider community. However, in the implementation and understanding of the state defense has not been maximal, so there are still UPN "Veteran" Yogyakarta students who do not know how the brand image owned UPN "Veteran" Yogyakarta.

EFFECTIVE PROMOTION STRATEGIES OF JAVAFOODIE IN ATTRACTING INSTAGRAM AUDIENCE Raniah Destriyani; Siti Fatonah; Isbandi Sutrisno
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v12i1.2996

Nowadays social media is very much used by business people in doing business by doing promotions. Instagram is considered as social media that has high potential in offering an item or service. The advantage of promotion through Instagram is that the available range is very wide and unlimited because it uses online facilities. This study examines effective promotion strategies through Instagram social media in attracting audiences that are done by Javafoodie. This study aims to analyze effective promotion strategies by Javafoodie as foodstagram to attract khalayk Instagram. This type of research is descriptive qualitative based on New Media theory. Informants are Javafoodie owners, JavaFood managers and 3 consumers from Javafoodie. Data collection techniques in this study were interviews, observation and documentation. The author conducted a cross check with the informants namely the owner, manager and 3 audiences. In this study, the promotion strategy carried out by Javafoodie has 3 elements, namely information, communication and persuasion. To attract audiences or clients, Javafoodie is good at serving audiences such as replying to messages from audiences quickly, giving rewards and giveaway to clients and audiences to increase cooperation and loyalty. The researcher also found online marketing communication with the use of features (stories, photo uploads, captions, mentions, hastags, geotagging) and visual displays that could attract the attention of the audience. Javafoodie on social media is not only to provide promotional information solely, but also to tell what is given and what is sold. Promotions through Instagram social media are considered effective by Javafoodie as a promotional service for culinary products.

COMMUNICATION PATTERN OF LEADERS WITH EMPLOYEES IN YAYASAN PENYANDANG CACAT MANDIRI YOGYAKARTA (Descriptive Study of Communication Pattern on Leaders and Employees Organization Management of Yayasan Penyandang Cacat Mandiri Yogyakarta) Reni Krisnawati; Siti Fatonah; Senja Yustitia
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2956

Difable conditions in Indonesia is currently quite apprehensive. Lack of attention from the government and the community impacts on the lack of opportunities obtained in work, this condition makes the level of living welfare of the disabled is still low. One of the foundations that provide disabled opportunities for work is the Foundation for Persons with Disabilities / YPCM, an organization that accommodates the disabled / disabled handicap to work to make wooden handicrafts. The majority of the employees in the foundation are disabled and led by a chairman of a non-disabled foundation. The purpose of this study is to know the pattern of organizational communication between leaders and employees in the management of YPCM, as well as to know the obstacles in the pattern of organizational communication at YPCM. This research uses Fielder Contigency Theory with qualitative descriptive research method. The result of the research shows that the communication pattern of the leadership organization and the employees in the management of Yayasan Penyadang Cacat Mandiri Yogyakarta forms a unidirectional communication pattern, wheel communication, two-way communication pattern and there is communication pattern in media usage. In addition, the obstacles that occur are influenced by several factors, namely the low communication intensity between leaders and employees at YPCM, as well as the role of the Foundation Chairman who is lacking in becoming a master in the foundation of things that influence the communication between leaders and employees at YPCM. The pattern of communication made more placed Head of Production that plays an important role in the activities of the organization due to the lack of function of the Chairman of the Foundation as a leader in YPCM.

Literasi Media Digital di Lingkungan Ibu-Ibu Rumah Tangga di Yogyakarta Dewi Novianti; Siti Fatonah
Jurnal Ilmu Komunikasi Vol 16, No 1 (2018)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v16i1.2678

Penelitian literasi media digital ini mengambil subyek ibu-ibu rumah tangga di Banguntapan, Bantul. Penelitian ini bertujuan memberikan usulan dalam mengembangkan model literasi media menuju desa melek media bagi Ibu-Ibu Rumah Tangga di lingkungan Banguntapan, Bantul. Metode yang digunakan adalah studi pustaka, wawancara mendalam, observasi, dan FGD. Teori yang digunakan adalah Teori Media Digital dan Literasi Media. Hasil penelitian menunjukkan bahwa sebagian besar ibu-ibu rumah tangga di Desa Babadan, Banguntapan, Bantul belum mengenal cara menggunakan media digital cerdas. Mereka sudah biasa menggunakan gadget atau smartphone. Mereka aktif di dasa wisma atau PKK serta aktivitas desa lainnya di lingkungannya. Setelah diadakan FGD, sosialisasi serta pelatihan literasi media digital, ibu-ibu ini menjadi agen-agen perubahan literasi media digital. Ibu-ibu rumah tangga tersebut menyosialisasikan dan mendiseminasikan literasi media digital baik di lingkungan keluarganya, maupun di lembaga-lembaga atau organisasi-organisasi di mana mereka menjadi pengurus atau anggota di dalamnya. Mereka berhasil mengajak lingkungannya untuk cerdas mengonsumsi media, khususnya media digital. Desa Babadan di mana ibu-ibu rumah tangga tersebut tinggal bisa dijadikan desa percontohan melek media digital.

SEMIOTICS ANALYSIS STREET PHOTOGRAPHY ON THE BOOK “STREET PHOTOGRAPHY DENGAN PONSEL” BY PAUL ZACHARIA Hanna Luthfiani; Renny Triwardani; Siti Fatonah
The Indonesian Journal of Communication Studies Vol 10, No 2 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i2.2950

Street Photography is one of the most popular photography genres in today’s society. The camera on smarthphone became one of the alternative photographer in producing street photography works. The book became the media used to present the work of street photography by Paul Imam Zacharia. Street photography in this study focuses on public space. Semiotics analysis is used to read the meanings or signs present in this study by combining Charles Pierce’s semiotic theory and public space theory Jurgen Habermas. Semiotics theory shows the existence of three signs namely icons, indexes, and symbols that will be understood in the public space. Data collection techniques using documentation, literature study, and interviews. The data validity uses three of nine formulas: communicator, physical and social context, and common sence. The results show that Paul Imam Zacharia’s street photography works have meaning in depiction of activities in public space such as functional utilization of public space. In addition there are icons, indexes, and symbols that become a hint that the object taken by Paul Imam Zacharia is a public space. Signs and meanings formed in the work depict non-verbal communication that is visualized and will be represented by every individual who sees the work.

LITERASI MEDIA PROMOSI UMKM PKK RW 017 BABADAN BANGUNTAPAN, KAB BANTUL, DI YOGYAKARTA Dewi Novianti; Siti fatonah
Dharma: Jurnal Pengabdian Masyarakat Vol 1, No 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

The covid-19 pandemic outbreak has made the economy experience a decline. Economic activity is increasingly uncertain. This is also experienced by housewives RW17 Babadan, Banguntapan, Bantul Regency. Family Welfare Education women help the family economy with culinary businesses. They established micro, small and medium enterprises. The first problem is that these housewives experience difficulties in selling, due to their limited movement to offer their culinary works to consumers. Second, the understanding of media literacy in using social media as a new media is still lacking and thirdly, the understanding and ability to make messages is minimal through social media. Community service methods are discussion, focuse group discussion, socialization, and media literacy training. The solution to this problem is to hold training and mentoring on understanding media literacy in carrying out sales promotion activities. In addition, by holding skills training in documenting culinary products and in packaging messages through social media. The conclusion is that community empowerment by providing promotional media literacy makes them understand the benefits of using modern communication tools and new media. In the end, they were able to take advantage of smartphones to sell their products.

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