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All Journal Jurnal Administrasi Bisnis (JABis) Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) JURNAL HERITAGE KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Management and Entrepreneurship Jurnal Ekonomi, Manajemen, Akuntansi
Amma Fazizah
Universitas Yudharta Pasuruan
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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PERBANDINGAN PERAN PEKERJA PRIA DAN PEKERJA WANITA TERHADAP JUMLAH HASIL KERJA MEMETIK DAUN TEH Eko Agus Alfianto; Amma Fazizah
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i2.3496

Abstract

        The problem of labor that is crammed into life is still a big problem and needs to be resolved. Employment control by male workers is an important part of achieving goals for the job itself. The main consideration of the use of male workers is that male workers have longer working hours and no time constraints such as female workers. Male workers have a greater power qualification than female workers, so male workers are the main choice and consideration for employment. Gardens wonosari tea district Lawang Malang regency, has now been employing many women workers as tea pickers. Working as tea pickers, in general can be done by male and female workers. This research is a quantitative research with descriptive and inferential approach. The research location is tea garden of wonosari PTPN XII Lawang with male worker object and female picker tea workers. X1 variable is male worker and X2 variable is female worker. The result of data processing by using SPSS shows that for variable X1 all question items are declared valid. Likewise, the reliability of data for variebel X1 otherwise reliable with alpha of 0.919 and varibel X2 with an alpha value of 0.688. While the regression value of Y = -1.055 + 0.162 XI + 0.214 X2 + 1.32749 and R Square / coefficient of determination which shows the value of 0.817 or 81.7%. This means that the contribution of male and female workers is 81.7%. and the rest is influenced by another variable of 18.3% outside the independent variables studied. Keywords: labor, male workers, female workers.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI POSITIF WORD OF MOUTH (STUDI PADA KONSUMEN PT. ASIASURYA JAYARAYA IV PURWOSARI PASURUAN) Amma Fazizah; Merry Tri Utami

Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v7i2.2291

Abstract

The purpose of this study is to explain and determine the effect of Service Quality, Product Quality, Customer Satisfaction and Customer Experience on Positive Words of Mouth, no matter what the effect of Service Quality, Product Quality, Customer Satisfaction and Customer Experience on Positive Word of Mouth and which ones dominant influence between Service Quality, Product Quality, Customer Satisfaction and Customer Experience to Positive Word of Mouth simultaneously and partially. The sample selection technique used purposive sampling and the respondents were determined by 296 people. The results showed that: 1) all variables had a positive effect on the independent variable except for customer satisfaction, 2) Service quality had an effect of 4.426%, product quality had an effect of 2.684%, customer experience had an effect of 4.875%. Customer satisfaction has no positive effect but is equal to -0.393%, 3) Customer experience is more dominant, because the significant value of customer experience is 0.000 less than 0.05 and the value of T count is 4.875 from T table 0.138. The next variable is the level of influence under the customer experience variable.
Pengaruh Gaya Hidup, Reputasi Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian Eko Agus Alfianto; Amma Fazizah; Nurul Mufida

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.715 KB) | DOI: 10.35891/jsb.v5i1.1591

Abstract

Abstract . The main problem in this study is whether lifestyle, brand reputation and service quality have a positive and significant effect both partially and simultaneously on purchasing decisions. The research method used is a quantitative method using multiple linear regression analysis approaches. This study uses the SPSS 17.0 program. The results showed that lifestyle variables, brand reputation and service quality had a positive and significant effect both partially and simultaneously on purchasing decisions Keywords: Lifestyle, Brand Reputation, Service Quality and Purchasing Decisions Abstrak Masalah pokok dalam penelitian ini adalah apakah gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial dan simultan terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan pendekatan analisis regresi linier berganda. Penelitian ini menggunakan program SPSS 17.0. Hasil penelitian menunjukkan bahwa variable gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian Keywords: Gaya Hidup, Reputasi Merek, Kualitas Pelayanan Dan Keputusan Pembelian
ANALISIS PENGARUH VLOG SEBAGAI ELECTRONIC WORD OF MOUTH, SOURCE CHARACTERISTICS TERHADAP TRUST DAN PURCHASE INTENTION Amma Fazizah; Eko Agus Alfianto

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v7i2.1844

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh Vlog sebagai ElectronicWord of Moutht erhadap Trust, mengetahui dan menjelaskan pengaruh Vlog sebagai Electronic Word of Mouth terhadap Purchase Intention, mengetahui dan menjelaskan pengaruh Source Characteristics terhadap Trust, mengetahui dan menjelaskan pengaruh Source Characteristic sterhadap Purchase Intention serta bertujuan untuk mengetahui dan menjelaskan pengaruh Trust terhadap Purchase Intention Penelitian ini adalah penelitian eksplanatori yaitu dengan pendekatan kuantitatif. Variabel penelitian ini adalah Vlog, Source Characteristics, Trust dan Purchase Intention. Kriteria populasi adalah Viewers yang telah menonton video channel Nex Carlos Kuliner Surabaya dan mengujungi objek dalam video tersebut serta membeli produk tersebut. Responden berusia minimal 17 tahun pertimbangan pemilihan umur tersebut dipilih karena telah memahami pertanyaan yang diajukan.Sampel penelitian ini sebanyak 115 responden yang diambil menggunakan kuesioner secara online. Analisis data adalah analisis deskriptif dan alat analisis menggunakan analisis jalur. Data diolah menggunakan SPSS23 for Windows. Hasilanalisisjalur (pathanalysis) menunjukan bahwa Vlog sebagai ElectronicWord ofMouth berpengaruh signifikan terhadap Trust, Vlogsebagai Electronic Word of Mouth berpengaruh signifikan terhadap Purchase Intention, Source Characteristics berpengaruh signifikan terhadap Trust, Source Characteristis berpengaruh signifikan terhadap Purchase Intentiondan Trust berpengaruh signifikan terhadap Purchase Intention.
Pengaruh Kualitas Informasi, Kualitas Sistem, Kualitas Layanan pada Aplikasi BRIMO Wardatul Qoryah Wardatul; M. Sulhan; Amma Fazizah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5461

Abstract

Studi berjudul "Pengaruh Kualitas Informasi, Kualitas Sistem, dan Kualitas Layanan terhadap Kepuasan Pengguna Aplikasi BRIMO" menyelidiki bagaimana kualitas informasi, kualitas sistem, dan kualitas layanan mempengaruhi kepuasan pengguna aplikasi BRIMO. Penelitian ini berfokus pada pengguna aplikasi BRIMO, dengan ukuran sampel sebanyak 100 responden yang dikumpulkan melalui kuesioner yang dibagikan. Pengambilan sampel dilakukan dengan metode non-probabilitas, menggunakan purposive sampling untuk mengidentifikasi karakteristik khusus dari populasi yang diperiksa. Analisis dilakukan menggunakan Analisis Statistik Deskriptif, Analisis Inferensial, dan Regresi Linier Berganda melalui SPSS. Temuan menunjukkan dampak positif yang signifikan dari variabel Kualitas Informasi (X1) terhadap Kepuasan Pengguna (Y) ketika dianalisis secara individu. Selain itu, terdapat pengaruh positif yang signifikan dari Kepuasan Pengguna (Y) terhadap variabel yang sama. Ketika dianalisis secara kolektif, Kualitas Informasi (X1), Kualitas Sistem (X2), dan Kualitas Layanan (X3) semuanya menunjukkan pengaruh positif yang signifikan terhadap Kepuasan Pengguna (Y). Rekomendasi untuk PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Pasuruan termasuk peningkatan dan pemeliharaan fasilitas dan infrastruktur yang ada, serta terus meningkatkan kualitas informasi, kinerja sistem, dan penyampaian layanan untuk meningkatkan kepuasan pengguna dan mencapai peringkat yang lebih tinggi di Playstore.
DIGITALISASI PERIZINAN BERUSAHA MELALUI PLATFORM OSS RBA UMKM PASAR SENGGOL PONDOK PESANTREN NGALAH Teguh Sarwo Aji; Amma Fazizah
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sektor Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar ekonomi yang memiliki daya tahan tinggi, namun sering terkendala aspek legalitas formal. Pengabdian ini bertujuan untuk mendampingi pelaku UMKM di Pasar Senggol Pondok Pesantren Ngalah, Pasuruan, dalam memeroleh Nomor Induk Berusaha (NIB) melalui sistem Online Single Submission Risk-Based Approach (OSS RBA). Menggunakan metode Participatory Action Research (PAR), kegiatan ini melibatkan 20 mitra UMKM melalui empat tahapan: sosialisasi regulasi, pelatihan teknis, verifikasi/penerbitan, dan evaluasi. Hasil menunjukkan peningkatan literasi digital yang signifikan, di mana pengetahuan mengenai laman OSS meningkat dari 15% menjadi 100% pasca-pendampingan. Seluruh peserta (100%) berhasil menerbitkan NIB pada hari yang sama, yang mencakup Perizinan Tunggal (termasuk SPPL dan KKPR) sesuai amanat PP No. 5 Tahun 2021 dan PP No. 7 Tahun 2021. Meskipun terdapat kendala ketidaksinkronan data NIK, pendampingan personal terbukti efektif meruntuhkan stigma bahwa perizinan itu sulit dan mahal. Keberhasilan ini memberikan kepastian hukum dan rasa aman bagi pelaku usaha untuk mengakses pembiayaan perbankan (KUR) serta memperkuat ekosistem ekonomi formal di lingkungan pesantren.
The Effect of Experience, E-Trust, Perceived Ease of Use, Technology Readiness, and Perceived Enjoyment on the Purchase Decision of Virtual Game Items (A Study on Users of the Grand Theft Auto VI/GTA VI Game Application) Amma Fazizah; Eko Agus Alfianto; Muhammad Sulhan
Journal of Economic, Management and Entrepreneurship Vol. 4 No. 1 (2026)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

This study aims to analyze the effects of Experience, E-Trust, Perceived Ease of Use, Technology Readiness, and Perceived Enjoyment on the purchase intention of virtual items among users of the GTA V game application in the Facebook GTA VI Indonesia community. This study employed a quantitative approach with an explanatory research design. Primary data were collected through questionnaires, while the sample was determined using purposive sampling. Based on the Slovin formula with a population of 87,300 users, 398 respondents were selected who met the research criteria, namely users who had played GTA VI within the last six months and had previously purchased virtual items. The data were analyzed using multiple linear regression with the assistance of SPSS. The partial test results indicate that Experience has no significant effect on Purchase Decision (t = 1.525; p = 0.101), while E-Trust has a positive and significant effect (t = 2.779; p = 0.002). Perceived Ease of Use has a significant effect (t = 2.879; p < 0.003), while Technology Readiness (t = 3.224; p = 0.001) and Perceived Enjoyment (t = 7.705; p < 0.001) have positive and significant effects. Simultaneously, the five variables have a significant effect on Purchase Decision, with an adjusted R² of 0,470.
Co-Authors Eko Agus Alfianto Merry Tri Utami Muhammad Sulhan Nurul Mufida Sulhan, M. Teguh Sarwo Aji Wardatul Qoryah Wardatul