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All Journal Jurnal Administrasi Bisnis (JABis) Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) JURNAL HERITAGE
Amma Fazizah
Universitas Yudharta Pasuruan
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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PERBANDINGAN PERAN PEKERJA PRIA DAN PEKERJA WANITA TERHADAP JUMLAH HASIL KERJA MEMETIK DAUN TEH Eko Agus Alfianto; Amma Fazizah
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i2.3496

Abstract

        The problem of labor that is crammed into life is still a big problem and needs to be resolved. Employment control by male workers is an important part of achieving goals for the job itself. The main consideration of the use of male workers is that male workers have longer working hours and no time constraints such as female workers. Male workers have a greater power qualification than female workers, so male workers are the main choice and consideration for employment. Gardens wonosari tea district Lawang Malang regency, has now been employing many women workers as tea pickers. Working as tea pickers, in general can be done by male and female workers. This research is a quantitative research with descriptive and inferential approach. The research location is tea garden of wonosari PTPN XII Lawang with male worker object and female picker tea workers. X1 variable is male worker and X2 variable is female worker. The result of data processing by using SPSS shows that for variable X1 all question items are declared valid. Likewise, the reliability of data for variebel X1 otherwise reliable with alpha of 0.919 and varibel X2 with an alpha value of 0.688. While the regression value of Y = -1.055 + 0.162 XI + 0.214 X2 + 1.32749 and R Square / coefficient of determination which shows the value of 0.817 or 81.7%. This means that the contribution of male and female workers is 81.7%. and the rest is influenced by another variable of 18.3% outside the independent variables studied. Keywords: labor, male workers, female workers.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI POSITIF WORD OF MOUTH (STUDI PADA KONSUMEN PT. ASIASURYA JAYARAYA IV PURWOSARI PASURUAN) Amma Fazizah; Merry Tri Utami

Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v7i2.2291

Abstract

The purpose of this study is to explain and determine the effect of Service Quality, Product Quality, Customer Satisfaction and Customer Experience on Positive Words of Mouth, no matter what the effect of Service Quality, Product Quality, Customer Satisfaction and Customer Experience on Positive Word of Mouth and which ones dominant influence between Service Quality, Product Quality, Customer Satisfaction and Customer Experience to Positive Word of Mouth simultaneously and partially. The sample selection technique used purposive sampling and the respondents were determined by 296 people. The results showed that: 1) all variables had a positive effect on the independent variable except for customer satisfaction, 2) Service quality had an effect of 4.426%, product quality had an effect of 2.684%, customer experience had an effect of 4.875%. Customer satisfaction has no positive effect but is equal to -0.393%, 3) Customer experience is more dominant, because the significant value of customer experience is 0.000 less than 0.05 and the value of T count is 4.875 from T table 0.138. The next variable is the level of influence under the customer experience variable.
Pengaruh Gaya Hidup, Reputasi Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian Eko Agus Alfianto; Amma Fazizah; Nurul Mufida

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.715 KB) | DOI: 10.35891/jsb.v5i1.1591

Abstract

Abstract . The main problem in this study is whether lifestyle, brand reputation and service quality have a positive and significant effect both partially and simultaneously on purchasing decisions. The research method used is a quantitative method using multiple linear regression analysis approaches. This study uses the SPSS 17.0 program. The results showed that lifestyle variables, brand reputation and service quality had a positive and significant effect both partially and simultaneously on purchasing decisions Keywords: Lifestyle, Brand Reputation, Service Quality and Purchasing Decisions Abstrak Masalah pokok dalam penelitian ini adalah apakah gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial dan simultan terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan pendekatan analisis regresi linier berganda. Penelitian ini menggunakan program SPSS 17.0. Hasil penelitian menunjukkan bahwa variable gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian Keywords: Gaya Hidup, Reputasi Merek, Kualitas Pelayanan Dan Keputusan Pembelian
ANALISIS PENGARUH VLOG SEBAGAI ELECTRONIC WORD OF MOUTH, SOURCE CHARACTERISTICS TERHADAP TRUST DAN PURCHASE INTENTION Amma Fazizah; Eko Agus Alfianto

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v7i2.1844

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh Vlog sebagai ElectronicWord of Moutht erhadap Trust, mengetahui dan menjelaskan pengaruh Vlog sebagai Electronic Word of Mouth terhadap Purchase Intention, mengetahui dan menjelaskan pengaruh Source Characteristics terhadap Trust, mengetahui dan menjelaskan pengaruh Source Characteristic sterhadap Purchase Intention serta bertujuan untuk mengetahui dan menjelaskan pengaruh Trust terhadap Purchase Intention Penelitian ini adalah penelitian eksplanatori yaitu dengan pendekatan kuantitatif. Variabel penelitian ini adalah Vlog, Source Characteristics, Trust dan Purchase Intention. Kriteria populasi adalah Viewers yang telah menonton video channel Nex Carlos Kuliner Surabaya dan mengujungi objek dalam video tersebut serta membeli produk tersebut. Responden berusia minimal 17 tahun pertimbangan pemilihan umur tersebut dipilih karena telah memahami pertanyaan yang diajukan.Sampel penelitian ini sebanyak 115 responden yang diambil menggunakan kuesioner secara online. Analisis data adalah analisis deskriptif dan alat analisis menggunakan analisis jalur. Data diolah menggunakan SPSS23 for Windows. Hasilanalisisjalur (pathanalysis) menunjukan bahwa Vlog sebagai ElectronicWord ofMouth berpengaruh signifikan terhadap Trust, Vlogsebagai Electronic Word of Mouth berpengaruh signifikan terhadap Purchase Intention, Source Characteristics berpengaruh signifikan terhadap Trust, Source Characteristis berpengaruh signifikan terhadap Purchase Intentiondan Trust berpengaruh signifikan terhadap Purchase Intention.
Co-Authors Eko Agus Alfianto Merry Tri Utami Nurul Mufida Sulhan, M. Wardatul Qoryah Wardatul