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All Journal Jurnal Administrasi Bisnis Jurnal Administrasi Bisnis (JABis)
Lukmono Hadi
UPN Veteran Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP DESTINATION IMAGE DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN Anggi Agusta Tiurina Harahap; Sigit Haryono; Lukmono Hadi
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i2.3498

Abstract

     The study was conducted to determine the effect of electronic word of mouth on destination image, and its impact on purchasing decisions. The population of this study were tourists of Tamansari Yogyakarta. 98 tourists were taken as research respondents. The sampling technique used systematic random sampling for an unlimited population. Data collection using a questionnaire. Path analysis is used to look for influence between variables and hypothesis testing with t test. The results showed there was a significant influence of electronic word of mouth on destination image, there was a significant effect of destination image on purchasing decisions, there was a significant effect of word of mouth on purchasing decisions, and there was a significant effect of electronic word of mouth on purchasing decisions through destination image. Taman Sari Managers must pay attention to the Destination Image attached to Taman Sari so that managers can improve domestic tourist purchasing decisions in the form of visits. Keywords: electronic word of mouth, destination image and purchasing decisions.
PEDOMAN BISNIS YANG ETIS DAN RELATIVISME MORAL Lukmono Hadi
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 1 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i1.3464

Abstract

     This article aims to describe, through the theoretical moral relativism is the importance of ethics in business can be understood by the fact that ethical businesses tend to make much more than the others. The reason for this that customers of businesses which follow ethics are loyal and satisfied with the services and product offerings of such businesses. In this perspective, ethics involves concept of right and wrong, fair and unfari, moral and immoral. Belief about what is ethical serve as a moral compass in guiding the actions and behaviors of individuals and organization. Ethical principles in business are not materially offerent from ethical principal in general. Key word: ethical, business, moral relativism.
Analisis Model Struktural Hubungan Pelatihan, Pemberdayaan, Kepuasan Kerja dan Kinerja Karyawan Meilan Sugiarto; Marni Ningsih; Lukmono Hadi
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.27875

Abstract

Employee performance has a crucial and decisive role in achieving an organization's success. This research conducted at PT. Madubaru Yogyakarta to investigate the impact of training that employees have participated in and empowerment on performance mediated by job satisfaction. Fifty employees of PT. Madubaru Yogyakarta used as a sample during this study. Data analysis and hypothesis testing using SEM-PLS 3.2.8. This study found that training that had been attended by employees and empowerment had a significant positive effect on performance, yet as on job satisfaction. Job satisfaction alone features a significant positive impact on performance. Indirectly, job satisfaction is in a position to mediate the effect of training and individual empowerment on indirect performance, and the indirect effect is essential and decisive. PT. Madubaru Yogyakarta is suggested within the use of coaching methods to be more accurate in order to achieve the training objectives and therefore the direction of employee empowerment is more emphasized on improving performance instead of merely increasing employee satisfaction at work. Realize the targets set by the corporate within the future, the amount of employee satisfaction at work and current performance still has to be improved in order that employee contributions recover.Kinerja karyawan memiliki peran penting dan menjadi penentu untuk mencapai kesuksesan suatu organisasi, Penelitian ini dilakukan di PT. Madubaru Yogyakarta untuk menganalisis dampak pelatihan yang pernah diikuti karyawan dan pemberdayaan terhadap kinerja yang dimediasi oleh kepuasan kerja. Limapuluh karyawan PT. Madubaru Yogyakarta dijadikan sampel dalam penelitian ini. Analisis data dan pengujian hipotesis menggunakan SEM-PLS 3.2.8. Penelitian ini menemukan bahwa pelatihan yang pernah diikuti karyawan maupun pemberdayaan berdampak signifikan yang positif terhadap kinerja, demikian pula terhadap kepuasan kerja. Kepuasan kerja sendiri, memiliki dampak signifikan yang positif terhadap kinerja. Secaara tidak langsung, kepuasan kerja mampu menjembatani pengaruh pelatihan maupun pemberdayaan secara individual terhadap kinerja secara tidak langsung, pengaruh tidak langsung tersebut bersifat signifikan dan positif. PT. Madubaru Yogyakarta disarankan dalam penggunaan metode pelatihan untuk lebih akurat agar tujuan pelatihan dapat tercapai serta arah pemberdayaan karyawan lebih ditekankan pada peningkatan kinerja bukan sekedar meningkatkan rasa puas karyawan dalam bekerja. Untuk mencapai target yang ditetapkan perusahaan di masa depan, maka tingkat kepuasan karyawan dalam bekerja maupun kinerja yang ada saat ini masih perlu ditingkatkan agar kontribusi karyawan semakin baik.
Co-Authors Anggi Agusta Tiurina Harahap Marni Ningsih Meilan Sugiarto Sigit Haryono