Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Riset Manajemen dan Akuntansi eCo-Buss
Fx.Pudjo Wibowo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN CEPAT SAJI MCDONALD’S DI SURAKARTA Fx.Pudjo Wibowo
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.14

Abstract

McDonald’s in particular McDonald’s Singosaren in Surakarta day by day faces tight competition especially in fast food restaurant. Competitor especially franchise product has filled in Indonesia market. ASEAN free trade cause competition in fast food industry will increase in quality and quantity aspect. To face that competition, McDonald’s as producer which one of the best product is fried chicken should know what factors influence consumer decision making when they buy McDonald’s. We focus on marketing mix that influence consumer decision’s making. Marketing mix is practical marketing tools used by company. The purpose of this research is to test marketing mix variables that influence consumer decision making when they buy McDonald’s. The results of this research show every variables in marketing mix which are product, price, place and promotion has significant influence to consumer decision making to buy Mc Donald’s product. The biggest regression coefficient which score 0.613 0.329 is place and smallest one with regression coefficient score 0.329 is place .The tools for this test is regression analysis Which this research, McDonald’s can develop the advanced strategy to satisfy the customer to that McDonald’s get customer loyalty. With customer loyalty McDonald’s can exist in the tight competition and win the competition. Keywords: marketing mix which are product, price, place and promotion and consumer decision making
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pada Era Covid 19 (Studi Kasus di PT. Erje London Chemical) Fidellis Wato Tholok; Suhendar Janamarta; Fx.Pudjo Wibowo
eCo-Buss Vol. 3 No. 2 (2021): Decision Making
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i2.191

Abstract

The purpose of this research is to determine the price and quality of the product partially (individually) or simultaneously (jointly) on Purchasing Decisions in the Covid Era (Case Study at PT. Erje London Chemical). The research was carried out by distributing questionnaires, moderate the research method using Simple Random Sampling. The independent variables in this study are Price and Product Quality, while the dependent variable in this study is the Purchasing Decision in the Covid 19 Era. Data collection methods are used by distributing questionnaires directly to consumers who buy products at PT. Erje London Chemical .. The analytical method used in this study uses the coefficient of determination analysis, multiple regression analysis of the F test and t test, using SPSS Version 25.00 which is based on data from 100 consumers who buy products at PT. Erje London Chemical .. The t test shows that the price variable (X1) partially has a positive and significant effect ((t value of price is 2.843.> T table 1.66071 and .005 <0.05 on Purchasing Decisions in the Covid 19 Era). PT Erje London Chemical) and product quality variables (X2) partially have a positive and significant effect (t value of product quality is 2.843> t table 1.66071 and .020 <0.05 on Purchasing Decisions in the Covid 19 Era (Case Study at PT Erje London Chemical ) and From the results of the F test, the results obtained for the calculated F value of 30,918 with a significance value of 0.000 so that the F value count> F table or 249.643> 3.09 or the significance level (sig) 0.000 <0.05, it can be concluded that it influences simultaneously (together -sama) between Price and Product Quality on Purchasing Decisions in the Covid 19 Era (Case Study at PT Erje London Chemical) and the adjusted R2 value in this study means that the variance in Purchase decisions in the Covid 19 Era (Case Study at PT Erje London Chemical) and can be explained by the price and product quality through a model of 56.3% and the remaining 43.7% comes from other variables outside of price and product quality variables. Or in other words, the amount of contribution / contribution of price and product quality is 56.3.9%, the remaining 43.7% comes from variables other than price and product quality variables.
The purpose Pengaruh Budaya Organisasi, Stress Kerja Dan Kompensasi Terhadap Produktivitas Kerja Karyawan Pada PT. Central Satrya Perdana: Organizational Culture, Work Stress, Compensation Fx.Pudjo Wibowo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 22 No. 2 (2022): Jurnal Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine how much influence partially and simultaneously the independent variables have on the dependent variable. The sample used was simple random sampling. Questionnaires distributed to respondents amounted to 100 people. Statistical data analysis used reliability, validity, normality, autocorrelation, multicollinearity heteroscedasticity, coefficient determination, individual test (t-test) and joint test (f-test), with the SPSS 25 statistical tool. The t-test results showed independent The good variable partially has a positive and significant influence on the dependent variable with the results obtained that the t value for work discipline is greater than 10,952. ( > ) t table is 1,966 and the probability is .0000 is smaller (< ) 0.05, the t value for work stress is 5.138 greater. ( > ) t table 1.966 and the probability 0000 is smaller (< ) 0.05 and the t value for compensation is 2.996. greater .( > ) ttable 1,996 and .0004 probability smaller (< ) 0.05. The results of F arithmetic = 252.007 probability value = 0.000 then F arithmetic > F table (252.007 greater (>) 3.09 probability value 0.000 smaller (<) 0.05, simultaneously has a positive relationship and has an effect on the dependent variable on employee productivity and value The coefficient of multiple determination of R2 is 88.4% of the productivity explained by the independent variable factors and the remaining 100%-88.3% = 16.7% excluding the independent factors. Keywords: Organizational Culture, Work Stress, Compensation
Co-Authors Fidellis Wato Tholok Suhendar Janamarta