Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Riset Manajemen dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nina Adelina
Sekolah Tinggi Ilmu Ekonomi Atma Bhakti Surakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH MODAL TERHADAP OMZET PENJUALAN: PERAN BIAYA PEMASARAN SEBAGAI VARIABEL MODERATING Sriyanto Sriyanto; Nina Adelina
Riset Manajemen dan Akuntansi Vol 11, No 1 (2020): Riset Manajemen Dan Akuntansi Volume 11 Nomor 1 Mei 2020
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v11i1.110

Abstract

This study aims to analyze the effect of capital and marketing costs on sales turnover and the effect of capital on sales turnover moderated by marketing costs. Sample of this study are 67 entrepreneurs of culinary in Tasikmadu District Karanganyar Regency, using purposive sampling technique. Data analysis using multiple linear regression and Absolute Difference Test. The conclusion of hypothesis test result (1) capital and marketing cost have significant effect on sales turnover. (2) Marketing costs can moderate that reinforce the effect of capital on sales turnover.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN BATIK SAJI PACITAN Frinda Fasdian; Triyanto Triyanto; Nina Adelina
Riset Manajemen dan Akuntansi Vol 10, No 1 (2019)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v10i1.122

Abstract

One of the businesses of Micro, Small and Medium Enterprises (MSMEs) that is growing rapidly in the city of Pacitan, namely Batik, especially Batik Saji Pacitan. Batik Saji, which was founded in 1990, is always crowded with visitors and buyers every day. Various batik fabrics are sold at varying prices. But the impact of increasingly intense business competition in the city of Pacitan, especially competition from similar companies (batik), is also felt by Batik Saji, because competitors also offer relatively cheaper prices and with their respective characteristics, making the Batik Saji company increasingly demanded to move faster in terms of attracting consumers or customers.
Pengaruh Citra Merek, Kualitas Produk, dan Online Customer Reviews Terhadap Keputusan Pembelian Pada Produk Skincare The Originote di Kota Surakarta Fera Valentina; Nina Adelina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7387

Abstract

Examining how Surakarta consumers make the study aims to understand purchasing decisions. Online user reviews, product quality, and brand perception all affect Originote skincare goods. As more individuals become aware of how essential It seeks to maintain the welfare of their skin, the demand for skincare products is increasing. The Originote, a Chinese a skincare brand launched in Indonesia market in 2022, faces intense competition in the wake of the beauty industry's explosive growth. The Originote has issues with overclaiming some of its products, which could affect consumers' purchasing decisions even when the company sells moderately priced goods with eye-catching designs. Participants in this survey-based study are internet shoppers from Surakarta who purchase The Originote products. The study's conclusions demonstrate that product quality and online customer evaluations have a considerable and positive influence on purchasing decisions, whereas brand image has a significant and unfavorable impact. This implies that consumers regard product quality and user reviews more than brand impression when making purchases. It is recommended that The Originote enhance the caliber of its products and its response to online reviews in order to boost consumer confidence and competition in the Indonesian skincare sector.
Co-Authors Fera Valentina Frinda Fasdian Sriyanto Sriyanto Triyanto Triyanto