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All Journal Riset Manajemen dan Akuntansi
Nina Adelina
Sekolah Tinggi Ilmu Ekonomi Atma Bhakti Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MODAL TERHADAP OMZET PENJUALAN: PERAN BIAYA PEMASARAN SEBAGAI VARIABEL MODERATING Sriyanto Sriyanto; Nina Adelina
Riset Manajemen dan Akuntansi Vol 11, No 1 (2020): Riset Manajemen Dan Akuntansi Volume 11 Nomor 1 Mei 2020
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v11i1.110

Abstract

This study aims to analyze the effect of capital and marketing costs on sales turnover and the effect of capital on sales turnover moderated by marketing costs. Sample of this study are 67 entrepreneurs of culinary in Tasikmadu District Karanganyar Regency, using purposive sampling technique. Data analysis using multiple linear regression and Absolute Difference Test. The conclusion of hypothesis test result (1) capital and marketing cost have significant effect on sales turnover. (2) Marketing costs can moderate that reinforce the effect of capital on sales turnover.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN BATIK SAJI PACITAN Frinda Fasdian; Triyanto Triyanto; Nina Adelina
Riset Manajemen dan Akuntansi Vol 10, No 1 (2019)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v10i1.122

Abstract

One of the businesses of Micro, Small and Medium Enterprises (MSMEs) that is growing rapidly in the city of Pacitan, namely Batik, especially Batik Saji Pacitan. Batik Saji, which was founded in 1990, is always crowded with visitors and buyers every day. Various batik fabrics are sold at varying prices. But the impact of increasingly intense business competition in the city of Pacitan, especially competition from similar companies (batik), is also felt by Batik Saji, because competitors also offer relatively cheaper prices and with their respective characteristics, making the Batik Saji company increasingly demanded to move faster in terms of attracting consumers or customers.
Co-Authors Frinda Fasdian Sriyanto Sriyanto Triyanto Triyanto