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ANALISA KEPUASAN MASYARAKAT ATAS KUALITAS PELAYANAN DI SUB –BAG HUMAS KEPOLISIAN RESORT SURAKARTA Ari Pantjarani; Mursid Dwi Hastomo
Riset Manajemen dan Akuntansi Vol 10, No 2 (2019): Article-in-Press
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v10i2.86

Abstract

The fast competition in the present era of globalization is inevitably leading the value of public trust becomes increasingly important. In order for society to keep believing in an institution, the institution should meet the expectations of its customers. The fulfillment of customers’ expectations is marked with the customer’s satisfaction. By providing excellent service, it is expected that the society will increase their trust in the institution. This study aims to analyze the level of society’s satisfaction with the service quality of the Sub Division of Public Relations at the Surakarta Police Resort which focuses on studying the reliability, responsiveness, assurance, empathy, and tangible. The results showed that the dimensions of service quality provided by the Sub Division of Public Relations at the Surakarta Police Resort had been well marked with the results of the Service Quality (Servqual) concept where there was occurred a gap, namely the difference in reality and expectations.
BAGAIMANA LOYALITAS TERHADAP HEWLETT PACKARD DI INDONESIA DIBENTUK? Mursid Dwi Hastomo; Budhi Haryanto
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 18, No 1 (2018)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v18i1.21448

Abstract

This research aims to examine the relationship between product quality, service quality, price and customer satisfaction on customer loyalty. In addition, this research also aims to examine the effect of customer satisfaction as the mediating variable on the customer loyalty establishment process. Survey method selected to collected data. The population used was the customers who intend to be loyal to Hewlett Packard Indonesia branch. The sample was taken using convenience sampling, consisting of 200 respondents. The result of examination using Structural Equation Model (SEM) indicated that there was a positive significant between product quality on customer satisfaction, service quality on customer satisfaction, price on customer satisfaction and customer satisfaction on customer loyalty. The limitation and implication of this research also be discussed to give an understanding to practical aspect, theory and further study.