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All Journal MODUL Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora OPSI Panggung PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Prosiding Seminar Nasional Sains dan Teknologi Terapan Acintya Jurnal Desain Jurnal Kreatif : Desain Produk Industri dan Arsitektur Journal of Industrial Product Design Research and Studies Jurnal Seni dan Desain Jurnal Kawistara
Moch. Junaidi Hidayat
Department Of Product Design, Institut Teknologi Adhi Tama Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Jurnal Kawistara

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TINJAUAN KOGNISI DESAIN PRODUK KEMASAN SEBAGAI UNSUR IDENTITAS BUDAYA POPULER ATAS PRODUK KEMASAN MAKANAN INDUSTRI KECIL MENENGAH (IKM) Moch. Junaidi Hidayat
Jurnal Kawistara Vol 1, No 3 (2011)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.3929

Abstract

Packaging is a media for producer and costomer to communicate the message through informative communication.The problem of packaging design will appear by the time of delivering the message in the form of sign, that car be considered as the game of cognition aspect. The expression of packaging sign is not only in the form of visual (text, image, color and other graphic aspects) but also in, material up to the function of packaging as symbolization of cultural development of the packaging design.This paper is a preliminary research result trying to identify, describe and prove the phenomena of design relationship between customer and packaging its and its effect to packaging production by Medium – Small Scale Industry (IKM), at the same time as the conceptual idea to improve the design object of food packaging of MediumSmall Scale Industry (IKM) in East Java based on Media-Cultural Study. The position of Medium – Small Scale Industry (IKM) becomes interesting because of the typical value of production consumption process of Medium – Small Scale Industry (IKM) compared to the fabrication scale is becoming the leader of packaging in the market.
Co-Authors Beti Rahmadani Choirul Anam Choirul Anam AM Diponegoro Dian P.E. Laksmiyanti Faruk HT -, Faruk HT Hima, Mulk Iwan Nur Dian Syah Larasadi Harya Nugraha Lono Lastoro Simatupang Lukmandono Maulana Raihan Vegansyah Gautama Melatitanica Arkarima Minto Basuki Nadya Aglisyifa Nareswarananindya, Nareswarananindya Rizkiyanti, Nabila Ayu Syah, Iwan Nur Dian Viky Setyawan Wahmuda, Faza Yasraf Amir Pialang, Yasraf Amir