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MARKET STRATEGY AND MARKET SEGMENT Mariesta Reny Tonapa; Marselinus Asri; Bernadeth Tongli
AJAR Vol 3 No 02 (2020): Atma Jaya Accounting Research (AJAR)
Publisher : Magister Akuntansi, Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/ajar.v3i02.133

This study aims to study how the marketing strategies of advertising, products, prices and channels affect the financial performance of Novotel Makassar Hotel. The sample used in this study is clients who book rooms and meeting rooms at the Novotel Makassar Hotel. The selection of samples in this study using a survey method based on certain criteria. The results of the study using path analysis show marketing strategies namely advertising, products, prices and positive distribution channels on financial performance.

DAMPAK LINGKUNGAN KERJA NON-FISIK DAN KOMPENSASI TERHADAP KINERJA KARYAWAN Bernadeth Tongli; Bartholomeus Tandiayu; Johanis Panggeso; Charles Wijaya Wong
SIMAK Vol 17 No 02 (2019): Jurnal Sistem Informasi, Manajemen dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v17i02.93

Various types of research have been conducted on the environment and compensation in relation to employee performance, but specifically non-physical environmental impacts and compensation in state-owned enterprises are still rarely found online journals in relation to employee performance. This study aims to investigate the impact of the non-physical work environment and compensation on employee performance. Simple random sampling technique is used to select population members from employees of PT. Telkom Regional VII Makassar City. This research is an associative type of research with data collection methods through surveys. Data analysis uses multiple linear regression analysis. The results showed that the non-physical environment did not have a significant and positive effect on employee performance. Meanwhile compensation affects the performance of employees The coefficient of determination shows that the non-physical work environment and Compensation can shape the direction of employee performance by 24.9%, while 75.1% is determined by other variables not included in this research model.

PENGARUH STRUKTUR KEPEMILIKAN ASING DAN KUALITAS AUDIT TERHADAP NILAI PERUSAHAAN DENGAN MANAJEMEN LABA SEBAGAI MEDIASI Sri Hardyanti Budiman; Fransiskus Randa; Bernadeth Tongli
Jurnal Riset Akuntansi Vol 20 No 1 (2021): Jurnal Riset Akuntansi Aksioma, Juni 2021
Publisher : Jurusan Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/aksioma.v20i1.125

This study aims to examine the effect of foreign ownership structure and audit quality on firm value with earnings management as mediation. The population used in this study are all companies listed on the Indonesia Stock Exchange (IDX) with the research period of 2013-2018. The method of determining the sample using non-random sampling i.e purposive sampling and uses secondary data in the form of annual reports and financial statements of the company. The analytical methods used are path analysis and simultaneous test (F test). The results showed that the foreign ownership structure has a negative and significant effect on earnings management, audit quality has a negative and insignificant effect on earnings management, foreign ownership structure has a positive and insignificant effect on firm value, audit quality has a positive and significant impact on earnings management. firm value, and earnings management have a positive and significant effect on firm value. This study also found that foreign ownership structure has an indirect effect on firm value through earnings management and audit quality has an indirect effect on firm value through earnings management.

Pengaruh Kompetensi Jawatan dan Pembangunan Kerjaya Staf Terhadap Prestasi Kerja di Pejabat Pemerintah Daerah Kabupaten Tana Toraja Bernadeth Tongli; Ishak Bin Mad Shah
Jurnal Dinamika Pendidikan dan Pembelajaran Vol 1, No 1: April 2015
Publisher : Institute of Advanced Engineering and Science (IAES) Indonesia Section

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edudinamika.v1i1.487

This research takes as its focus the major problem of low employee performance at the Government Office of Tana Toraja Regency. The cause of this problem is thought to be the non- implementation of Job Competency and Employee Career Development on Employee Performance at the Government Office of Tana Toraja Regency. The approach taken in this research refers to the context of the Job Competency and Employee Career Development theory, as part of the scope of the Science of Public Administration through the use of the research method of explanatory survey Dan Structural Equation Modeling (SEM), whereas population is the Government Office of Tana Toraja Regency. The result of the research shows the need for the undertaking of further research regarding the need to optimize the improvement of the influence of Job Competency and Employee Career Development on Employee Performance at the Government Office of Tana Toraja Regency, as seen from the perspective of Public Administration. This is shown by the existence of different variables which influence the Employee Performance at the Government Office of Tana Toraja Regency.

Pengaruh Kompetensi Jawatan dan Pembangunan Kerjaya Staf Terhadap Prestasi Kerja di Pejabat Pemerintah Daerah Kabupaten Tana Toraja Bernadeth Tongli; Ishak Bin Mad Shah
Jurnal Dinamika Pendidikan dan Pembelajaran Vol 1, No 1: April 2015
Publisher : Institute of Advanced Engineering and Science (IAES) Indonesia Section

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edudinamika.v1i1.487

This research takes as its focus the major problem of low employee performance at the Government Office of Tana Toraja Regency. The cause of this problem is thought to be the non- implementation of Job Competency and Employee Career Development on Employee Performance at the Government Office of Tana Toraja Regency. The approach taken in this research refers to the context of the Job Competency and Employee Career Development theory, as part of the scope of the Science of Public Administration through the use of the research method of explanatory survey Dan Structural Equation Modeling (SEM), whereas population is the Government Office of Tana Toraja Regency. The result of the research shows the need for the undertaking of further research regarding the need to optimize the improvement of the influence of Job Competency and Employee Career Development on Employee Performance at the Government Office of Tana Toraja Regency, as seen from the perspective of Public Administration. This is shown by the existence of different variables which influence the Employee Performance at the Government Office of Tana Toraja Regency.

Pengaruh Kemudahan Dan Keamanan Transaksi Menggunakan Kode QR Terhadap Kepuasan Pengguna Shopeepay Pada Mahasiswa Universitas Atma Jaya Makassar Djaja, Jessica; Tongli, Bernadeth; Tahendrika, Abner
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 3 No. 1 (2022): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

The purpose of this study is to analyze the effect of ease and security of transactions using a QR Code on ShopeePay user satisfaction. This study uses quantitative methods with data collection techniques in the form of questionnaires. The population of this research is taken from Atma Jaya Makassar University students, ShopeePay users who have transacted using the QR Code as a payment method more than three times a month with a sample of 96 students. The results of this study indicate that the ease and security of transactions using a QR Code has a positive and significant effect either partially or simultaneously on ShopeePay user satisfaction.

LEVERAGING IDIOSYNCRATIC RISK TO SUPPORT SUSTAINABLE DEVELOPMENT GOALS (SDGS) AND ITS IMPACT ON ECONOMIC GROWTH AT ASEAN COUNTRIES Asri, Marselinus; Tunjungsari, Hetty Karunia; Tongli, Bernadeth
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3810-3824

This study investigates the dynamics between economic growth and key determinants, Sustainable Development Goals (SDGs) related to poverty reduction (SDG 1) and affordable clean energy (SDG 7), as well as Idiosyncratic Risk, in ASEAN countries. Utilizing regression analysis, the research uncovers intriguing insights into these relationships. The findings reveal a significant positive association between Idiosyncratic Risk and economic growth, indicating that higher levels of idiosyncratic risk are linked with greater economic activity and innovation. However, the analysis suggests that SDG 1 (No Poverty) initiatives do not directly impact economic growth within the model's framework, highlighting the need for further exploration of indirect effects. Additionally, the promotion of SDG 7 (Affordable Clean Energy) exhibits a statistically significant but negative relationship with economic growth, possibly due to initial investments in clean energy infrastructure. These findings underscore the complex interplay between sustainable development goals, idiosyncratic risk, and economic growth in the ASEAN region, offering valuable insights for policymakers and stakeholders aiming to foster inclusive and sustainable economic development.

The influence of Social Capital and Financial Capital on Innovation Strategies Furniture SMEs in Makassar Jie Lydia Irawan; Lisa C Polimpung; Bartolomeus Tandiayu; Hendrikus Kadang; Bernadeth Tongli
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/bja21057

The purpose of this paper is to understand the direct impact of social capital and financial capital on innovation strategies of furniture small and medium-sized enterprises (SMEs) in Makassar. Using resource-based view (RBV) theory, relationships among social capital theory, financial capital and innovation strategies were developed. Questionnaire-based survey was used to collect data from owners and senior managers of furniture companies. Data obtained were analyzed using descriptive analysis. The findings revealed that social capital have positive influence on innovation. Research limitations is that the study used perceptual measures of innovation strategies making it difficult to determine respondent bias. Practical implications is that manager or owner of furniture firms should initiate more social capital development as well as financial capital.

STRATEGI PERTUMBUHAN BERKELANJUTAN BAGI KOPERASI SIMPAN PINJAM MARENDENG DI ERA DIGITAL Leorensius Pelix; Mellda Ati Pallangan; Bernadeth Tongli
Jurnal Riset Akuntansi Vol 24 No 1 (2025): Jurnal Riset Akuntansi Aksioma, Juni 2025
Publisher : Jurusan Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/aksioma.v24i1.466

Savings and Loan Cooperatives (KSP) play a role in increasing financial inclusion, but face challenges in the digital era due to competition with fintech and digital banking. This study analyzes sustainable growth strategies for KSP using qualitative literature study methods. The results of the study indicate that digitalization can improve operational efficiency, expand financial access, and increase KSP competitiveness. The main strategies that can be implemented include service digitalization, strengthening governance, increasing digital literacy, and collaboration with fintech. The main challenges faced are limited technological infrastructure and regulatory complexity. Therefore, KSP needs to adopt an adaptive strategy to remain competitive and sustainable amidst digital change. This study contributes to providing strategic insights for KSP managers and becomes a reference for regulators in supporting cooperative digitalization.

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