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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Joko Ratono
School of Business, IPB University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Studying The Determinants of Intention To Use Tokopedia for SMEs Agribusiness Products Purchase Lufebrina Dorma Uli Manalu; Irman Hermadi; Joko Ratono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 1 (2020): IJBE, Vol. 6 No. 1, January 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.1.1

Abstract

Toko Laurike located in Bogor Regency, is a member of the small-medium enterprises (SMEs) group. It produces Virgin Coconut Oil (VCO) and sells its products through several e-marketplaces, namely Tokopedia, Bukalapak, and Elevenia. Among these e-marketplaces, Tokopedia sells product from Toko Laurike more than Bukalapak or Elevenia. This research aims to examine the factors that determine Consumers’ intention to use of Tokopedia specifically for SMEs’ food agribusiness products in the form of liquid and gel. This research also analyzed the pattern of design and security perceived ease of use and perceived usefulness. The other purpose is analyzing the contribution of security, perceived ease of use, perceived usefulness on consumers’ intention to use. Data analysis tool using structural equation modeling - partial least squares (SEM-PLS) based on stimulus theoretical framework technology acceptance model (STF-TAM). The study involved Tokopedia’s users who making purchasing for SMEs food agribusiness products in the form of liquid and gel. The 71 samples were collected. The results showed that perceived ease of use is most influencer among these factors. Design and security associated with perceived ease of use. Security was not associated with consumers’ intention to use. The result can be used by Laurike to enhance e-commerce performance. Keywords: Laurike’s e-commerce, SMEs, SEM-PLS, STF-TAM, Tokopedia
Pengaruh Harga, Citra Merek, Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Perlengkapan Bayi Bagi Ibu Milenial Hilda Puspita Pratyaharani; Arif Imam Suroso; Joko Ratono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.846

Abstract

A phenomenon that has recently become more and more common is shopping for baby gear product, which is considered by millennial moms as a crucial and primary need within this age group. A purchase decision is a response to purchase decision by considering the product selection, brand selection, channel selection, timing of the purchase selection, and the amount of the money to decide on a purchasing. This study aimed to analyze the impact of price, brand image, product quality and lifestyle on baby gear purchasing decisions for millenial moms. This study used voluntary sampling technique with primary data taken from 125 respondents. The analytical method was conducted using SEM-PLS analysis. The results of the study based on the distribution of respondents' answers showed that the respondents' answers were dominated by agreeable answers to the indicators of each research variable. The hypothesis testing showed that product quality and lifestyle has an impact to the decision to purchase baby equipment for millennial moms. Meanwhile, price and brand image has no impact to the decision to purchase baby equipment products for millennial moms. The strategy that can be suggested for the company is to maintain the quality of the products sold, conduct surveys regarding customer satisfaction regularly, develop products that adapt to current trends, convey detailed information about the products offered, and take advantage of activities such as exhibitions as promotional media. Keywords: baby gear, millenial moms, lifestyle, purchasing decisions, SEM
Co-Authors Arif Imam Suroso Hilda Puspita Pratyaharani Irman Hermadi Lufebrina Dorma Uli Manalu