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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Agriprimatech
Dira Asri Pramita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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EFISIENSI TEKNIS USAHA TERNAK AYAM BROILER POLA KEMITRAAN DI KABUPATEN LIMAPULUH KOTA Dira Asri Pramita; Nunung Kusnadi; Harianto Harianto
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 5 No. 1 (2017): Juni 2017 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2017.5.1.1-10

Abstract

Due to the high cost of investment in broiler production and the risk involved, various types of lease arrangement in broiler production exist in Indonesia. Two of the best known arrangement include the contract system and the informal profit sharing system. The difference in these two types of arrangement lies in the degree of cooperation which influence their technical efficiency. This study aims to measure the technical efficiencies of broiler farms with the contract system and the profit sharing system. This study also analyzed the basic determinants of the technical efficiency, as well as the socio-economic variables that affect business performance. Cross section data was collected from Limapuluh Kota district between July to September 2015. The purposive  sampling technique was used to identify 87 farmers of which 50 were involved in the contract system arrangement while 37 were involved in the profit sharing arrangement. The data was analyzed using the Cobb-Douglas Stochastic Production Frontier. The results showed that the type of lease arrangement affects the level of technical efficiency. When compared, the technical efficiency of contract system arrangement was higher than that of the informal profit sharing arrangement. The age and experience of broiler farmers significantly influenced the level of technical efficiency. However, while age was positive experience was negative.
PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA Nali, Randi; Boanerges Putra Sipayung; Umbu Joka; Dira Asri Pramita
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5043

Abstract

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is ​​used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.
Co-Authors Harianto Harianto Nali, Randi Nunung Kusnadi Sipayung, Boanerges Putra Umbu Joka