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All Journal Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Maryono Maryono
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Jl. Kamper Wing 4 Level 5, Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS EFISIENSI TEKNIS DAN PENDAPATAN USAHATANI PADI PROGRAM BENIH BERSERTIFIKAT: PENDEKATAN STOCHASTIC PRODUCTION FRONTIER Dwi Rachmina; Maryono Maryono
Jurnal Agribisnis dan Ekonomi Pertanian Vol. 2 No. 2 (2008): Agribusiness and Agricultural Economics Journal
Publisher : Departemen Agribisnis, FEM-IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.948 KB)

Abstract

Indonesian Ministry of Agriculture launched the certified rice seed program in order to increase rice production and productivity where the pilot project was implemented in Karawang. The objectives of this research are to analyze the technical efficiency, structure of cost and income, and to evaluate the implementation of new innovation technology for certified rice seed program. Stochastic frontier production function, with MLE, showed that the technical efficiency has decreased after the implementation of program. The result of technical inefficiency effect before the implementation of program showed that the significant variables were dummy organic and legowo, whereas after the implementation of program were the experience, education, and urea-TSP ratio. This condition showed that the increasing profit was caused by the change of price, not by the increase of productivity. The implementation of farming technology was not successful where only 9.68 percent of respondents used organic fertilizer, 6.45 percent planted young seedlings, 12.90 percent practiced legowo, and 45.16 percent applied fertilizers efficiently.
INDEKS KEBERLANJUTAN USAHATANI PADI DI TASIKMALAYA Maryono Maryono
Jurnal Agribisnis Indonesia Vol. 6 No. 2 (2018): Desember 2018 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2018.6.2.109-120

Abstract

The global agenda, namely sustainable development goals (SDGs), requires all businesses activities including farming to carry out a process of production that concerns on its sustainability. This study examined the extent to which of the sustainability level of rice farming in a multidimensional perspective from the three pillars of sustainability, namely economic, social, and environmental. Tasikmalaya District was purposively chosen because there was so called environmentally friendly farmer organization applying system of rice intensification (SRI) method. As much as sixty farmers were selected randomly as respondents. The analytical method used in this study refers to the Composite Index developed by OECD (2013) by comparing the index score of its pillars. The results indicate that the sustainability index of rice farming is of 0.46. The environmental dimension contributes the highest score to the total index that indicate very good performance, however, still lacking in the social and economic dimension. Therefore it is necessary to strengthen the last two pillars so that all the three pillars of sustainability can be achieved rateably.
Digital Marketing Implementation and The Impact on Micro and Small Enterprises (MSEs) Agribusiness Performance in Indonesia Ratih Septiyanti; Nia Rosiana; Maryono Maryono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 2 (2026): June 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i2.29350

Abstract

The micro and small enterprises (MSEs) in the agribusiness sector still face marketing challenges. Digital marketing has the potential to be a marketing solution, but only 33.8 percent of agribusiness MSEs have utilized it in their operations. This study aims to analyse the factors influencing digital marketing implementation by non-food agribusiness micro and small enterprises (MSEs) and evaluate their impact on business performance. The analytical methods used are logistic regression to identify the determinants of digital marketing, and Propensity Score Matching (PSM) to measure its impact on profit, turnover, and market reach. The results show that innovation, education level, labor, business status, and marketing training have a positive and significant influence on digital marketing decisions. Meanwhile, the age of the entrepreneur and business age have a negative and significant influence. Digital marketing has been proven to have a positive impact on market reach. These findings indicate that digital marketing plays a significant role in strengthening the performance of non-food agribusiness MSEs in expanding market access.
FAKTOR YANG MEMENGARUHI PENERAPAN DIGITAL MARKETING SERTA DAMPAKNYA TERHADAP KINERJA USAHA MIKRO DAN KECIL (UMK) PANGAN DI INDONESIA Ratih Septiyanti; Nia Rosiana; Maryono
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.142-154

Abstract

The rapid growth of internet users increases digital market opportunities. However, few MSEs utilize the internet for marketing purposes. This study analyzes the factors influencing business actors' decisions to implement digital marketing in Micro and Small Enterprises (MSEs) in the food sector and its impact on business performance. This study uses data from the 2021 Micro and Small Industry (VIMK) survey by the Central Statistics Agency (BPS). The analytical methods used were the logit regression model and Prosperity Score Matching (PSM). The results show that business innovation, education level, number of employees, legal status, partnerships, participation in business associations, and government assistance have a positive influence, while the age of the entrepreneur and business experience have a negative influence on the decision to implement digital marketing. Meanwhile, the impact of digital marketing implementation has been proven to improve business performance, as indicated by the average turnover, profit, and market reach of entrepreneurs who implement digital marketing being higher than those who do not implement digital marketing. This research shows that efforts to ensure equitable implementation need to be designed inclusively by strengthening the supporting ecosystem, the benefits of digital marketing can be felt more evenly by food MSMEs.
PERAN KEWIRAUSAHAAN SOSIAL TERHADAP MENINGKATKAN KINERJA USAHA MITRA Maryono Maryono; Nur Afiani
Jurnal Agribisnis Indonesia Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.105-118

Abstract

Kewirausahaan sosial telah banyak diterapkan oleh wirausaha sebagai alternatif solusi untuk mengatasi berbagai permasalahan sosial. Perkembangannya semakin dikenal sejak hadirnya Grameen Bank yang didirikan oleh Muhammad Yunus di Bangladesh. Salah satu contoh usaha sosial di Indonesia adalah Kampung Wisata Bisnis Tegalwaru, yang terletak di Bogor. Usaha ini bertujuan untuk memajukan Desa Tegalwaru sekaligus membantu pengembangan usaha milik penduduk setempat. Penelitian ini bertujuan menganalisis elemen kewirausahaan sosial yang ada pada Kampung Wisata Bisnis Tegalwaru serta dampaknya terhadap kinerja usaha mitra. Hasil penelitian menunjukkan bahwa Kampung Wisata Bisnis Tegalwaru memiliki elemen kewirausahaan sosial berupa nilai sosial, partisipasi masyarakat sipil, inovasi, dan aktivitas ekonomi. Analisis dampak menunjukkan bahwa secara keseluruhan, Kampung Wisata Bisnis Tegalwaru memberikan pengaruh positif terhadap peningkatan kinerja usaha mitranya.
Co-Authors Ahniasari Rosianawati Dwi Rachmina Nur Afiani Ratih Septiyanti Ratih Septiyanti Rosiana, Nia