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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Proceedings of Jogjakarta Communication Conference (JCC)
Rohayati Rohayati
Universitas Islam Negeri Sultan Syarif Kasim Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Peningkatan Kualitas Usaha Mikro Kecil Menengah (UMKM) Melalui E-Commerce di Kampung Patin Kecamatan XIII Koto Kampar Rohayati Rohayati; Rafdeadi Rafdeadi; Nur Alhidayatillah
MENARA RIAU Vol 15, No 2 (2021): Oktober 2021
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.015 KB) | DOI: 10.24014/menara.v15i2.13923

Abstract

Advances in communication and information technology make humans very dependent on the media, be it mainstream media or social media. One of the significant effects of information technology is the change in the buying and selling system from conventional methods to more modern ones, namely through the internet or what we call e-commerce. However, not all small and medium-sized businesses have used e-commerce to maximize sales, this is as experienced by catfish farmers in Koto Masjid Village, Kec. XIII Koto Kampar. This service aims to train small and medium business actors to use e-commerce media in marketing their products to increase income and expand consumer targets. The service technique is carried out directly and is applicable, through the presentation method (lecture) and training on e-commerce techniques directly (applicative), for further assistance. The training participants are people who have a catfish farming business in Koto Masjid Village. The result of this service is that the community can apply e-commerce so that it can be a solution to develop the business they have built, innovate and of course improve the welfare of the farmers.
Penyuluhan Program Keluarga Berencana (KB) Terhadap Pasangan Usia Subur Guna Meningkatkan Kesejahteraan Keluarga Pivit Septiary Chandra; Abdiana Ilosa; Nur Alhidayatillah; Julis Suriani; Rohayati Rohayati; Betty Syandra
MENARA RIAU Vol 16, No 2 (2022): Oktober 2022
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v16i2.19340

Abstract

Population growth in Riau Province experiencing a growth of 1.40 percent will have an impact on family welfare in terms of the order of life from social, economic, cultural and political aspects so that there is a need for upanya planning and population control through the Family Planning (KB) program for Couples of Childbearing Age (PUS) in a family to create a prosperous family. For this reason, the UIN SUSKA Riau service team carried out counseling activities to the community in order to increase insight and concern for the community to realize a prosperous family through the family planning program. This activity is carried out by the method of lectures and discussions. The results of this service activity are that some communities of couples of childbearing age in PKK Group, RT.06 / RW.01 Dusun 1 Tarai Bangun Village, Mining District, Kampar Regency have not yet fulfilled the meaning and benefits of this family planning program. With some bad assumptions in this program, especially in the use of contraceptives that are part of the birth control program. After being given the material, the community began to understand and be enthusiastic about exploring the family planning program and realizing a prosperous family.
JURNALISME PEREMPUAN DAN BERITA KEKERASAN SEKSUAL: ANALISIS PROFESIONALISME JURNALIS PEREMPUAN DI KOTA PEKANBARU Desi irawati; Rohayati Rohayati
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 4, No 2 (2022): Juli 2022
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v4i2.21996

Abstract

Jurnalis profesional adalah jurnalis yang melaksanakan tugasnya sesuai dengan kompetensi yang telah ditetapkan. Dengan segala tantangan dan problematika yang terjadi selama peliputan dilapangan menjadikan seorang jurnalis perempuan, harus Profesional dan memiliki pribadi yang berani serta sigap dalam melakasanakan pekerjaannya. Penelitian ini menggunakan pendekatan kualitatif dengan teori fenomenologi Alfred Schutz. Hasil penelitian ini menunjukkan bahwa profesionalisme, tanggung jawab pekerjaan, dan komitmen tetap dikedepankan oleh jurnalis perempuan ketika meliput pemberitaan kekerasan terhadap perempuan. Pengalaman jurnalis meliput berita kriminal menjelaskan bagaimana mereka turut merasakan kesedihan para korban, namun hal itu tidak mempengaruhi psikologi mereka sebagai jurnalis. Dengan berbekal kode etik, kesadaran etika, hukum, keahlian, pengetahuan, dan kompetensi yang dimiliki.
Public Opinion Toward Viral YouTube Content: Machine Learning–Based Sentiment Analysis of Comments on the MrBeast Channel Nabilah Angielara; Assyari Abdullah; Rohayati Rohayati
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media, particularly YouTube, has become a primary space for the public to express opinions and respond to various forms of digital content. User comments on viral videos can represent audience perceptions and sentiments; Therefore, analyzing comment data is essential to more systematically understand trends in public opinion. This study aims to examine public opinion toward viral content on the MrBeast YouTube channel through a machine learning–based sentiment analysis approach. The data were obtained from a MrBeast YouTube comments dataset available on Kaggle. The dataset was processed through text preprocessing stages, including data cleaning, text normalization, and the removal of irrelevant words. The text was then transformed into numerical features using Term Frequency–Inverse Document Frequency (TF-IDF), before sentiment classification was performed using machine learning algorithms to categorize comments into three classes: positive, neutral, and negative. The results show that the sentiment distribution consists of 63.09% positive sentiment, 35.50% neutral sentiment, and 1.41% negative sentiment. These findings indicate that the majority of audience comments on MrBeast's content tend to be positive, reflecting strong public acceptance of viral content on the channel. This study is expected to contribute to the development of data-driven public opinion analysis on social media and to serve as a reference for future research in sentiment analysis, digital communication, and viral content studies.
Co-Authors Abdiana Ilosa Assyari Abdullah Betty Syandra Desi irawati Julis Suriani Nabilah Angielara Nur Alhidayatillah Pivit Septiary Chandra Rafdeadi Rafdeadi