Bitcoin, a highly volatile and decentralized digital asset, presents considerable challenges for accurate price forecasting. This study proposes an applied data science framework that compares traditional statistical approaches with modern Artificial Intelligence (AI)-based models to predict Bitcoin’s daily closing price. Using BTC-USD historical data from January 2020 to December 2024, we converted prices into Indonesian Rupiah (IDR) to increase local relevance. Our forecasting horizon is 30 days, based on a 60-day lookback window. We evaluate six models: Linear Regression, ARIMA, and Prophet as traditional techniques, alongside Random Forest, XGBoost, and Long Short-Term Memory (LSTM) networks as AI approaches. All models were trained using lag-based or sequence-based time series features and evaluated using MAE, RMSE, R², MAPE, and SMAPE. Results show that AI models, particularly LSTM and XGBoost, offer better performance in capturing short-term non-linear dynamics compared to traditional models. LSTM provides high accuracy, though with greater computational demand, while XGBoost strikes a balance between speed and precision. Prophet and ARIMA remain effective for quick and interpretable forecasts but struggle with abrupt trend shift common in cryptocurrency markets. In addition to performance metrics, we include a robustness analysis based on median absolute error and outlier detection to assess model stability under extreme variations. Visual analytics—including forecast curves, error distributions, and uncertainty bounds—help interpret and communicate model behavior. This comprehensive evaluation offers practical insights for investors, analysts, and fintech practitioners, and the pipeline can be extended to other volatile assets.