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All Journal Green Inflation: International Journal of Management And Strategic Business Leadership
Hong Yang
Unknown Affiliation
Decision Sciences, Operations Research & Management

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The Impact of Ethical Norms of Applied Artificial Intelli-gence on Guizhou College Students’ Personalized Learning Satisfaction Hong Yang; Jacky Mong Kwan Watt
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.563

Abstract

This study investigates the impact of ethical norms in the application of artificial intelligence (AI) on personalized learning satisfaction among college students in Guizhou. The research focuses on how ethical aspects, such as data privacy, algorithmic fairness, and transparency, affect students' experiences with AI-driven educational tools. It underscores the importance of user control, ethics training, and system transparency in building trust and promoting active engagement in AI-powered learning environments. Findings from a sample of 388 college students reveal that when students are informed about the ethical considerations behind AI technologies and have control over their data, they exhibit higher satisfaction with personalized learning experiences. Furthermore, the study highlights that the integration of ethical principles into AI applications leads to a more supportive and trustworthy educational environment, improving overall learning outcomes. This research emphasizes that ethical AI practices are essential for fostering a positive and productive learning experience in the context of higher education.
Co-Authors Jacky Mong Kwan Watt