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All Journal Jurnal Manajemen Indonesia Indonesian Journal of Strategic Management
Yogi Suprayogi
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management

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Determinants Affecting the Dental Care Decision at Dental Clinics in Bandung Yogi Suprayogi; Ratih Hurriyati; Puspo Dewi Dirgantari; Nurul Hutami Ningsih
Jurnal Manajemen Indonesia Vol 22 No 3 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i3.4304

Abstract

The business development of dental clinics in the city of Bandung is growing rapidly along with public awareness of the importance of dental health. There has been a decrease in income at dental clinics in Bandung due to the pandemic in the last two years and similar business competition, so researchers want to help and find out what variables influence people's decisions in choosing a dental clinic. This research aimed at examining the effect of sales promotion, lifestyle, and price discount variables on dental care decisions at dental clinics in Bandung. The data were taken from 105 respondents who had experience having dental care at the dental clinics in Bandung by using online questionnaires. The analysis technique used multiple linear regression. The results showed that there was an influence of sales promotion, lifestyle, and price discount variables if they were combined simultaneously, on dental care decisions at the dental clinic in Bandung, but if it was seen partially, the price discount variable did not affect the decision to have dental care at dental clinics in Bandung. This research also proved that sales promotion and lifestyle had a positive and significant impact on dental treatment decisions at dental clinics in Bandung. The findings were further discussed in this research. Keywords—sales promotion; lifestyle; price discount; purchasing decision; dental clinics.
Penentuan Harga Opsi Put dan Call Terhadap Saham Nokia dengan Menggunakan Model Black-Scholes Yogi Suprayogi; Nugraha Nugraha; Maya Sari; Nurul Hutami Ningsih
Indonesian Journal of Strategic Management Vol 5, No 2 (2022): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v5i2.7285

Abstract

Options are a derivative instrument. High volatility makes options an attractive investment. Volatility can describe risk or gain. Volatility describes the probability of a stock's price over a period of time. Nokia is the code used in the stock of Nokia Corporation. The research method used in this research is descriptive method. The price of the call option premium is determined by using the Monte Carlo simulation method. The data used is Nokia stock data, with the determination of the 3 month put option expiration period from October 2020 to October 2021.          In this study, the recommended or non-recommended stocks were found in the buy and sell options with several option prices (last price) on both options. The researcher uses the black scholes model and it is found that Nokia shares are considered attractive to choose and become a recommendation for both buy and sell options for investors. Further findings can be seen in this study.
Co-Authors Maya Sari Mirza Abdi Khairusy Ningsih, Nurul Hutami Nugraha Nugraha Puspo Dewi Dirgantari Ratih Hurriyati