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ANALISIS PENGARUH KOMUNIKASI DAN DIKLAT TERHADAP KINERJA PEGAWAI DINAS PARIWISATA DAN SENI BUDAYA KOTA herlan junaidi; mokhamad said
JURNAL KOMPETITIF Vol 4, No 1: Edisi Januari-Juni 2015
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v4i1.67

“The impact of Communication and Training on public servant’s perfomance at Dinas Pariwisata Dan Seni Budaya Kota Pagar Alam”. Data from sample of 54 public servant from Dinas Pariwisata Dan Seni Budaya Kota Pagar Alam were analysed using multi – regression modelling technique. The result indicate that the direct impact of Communication and Training on public servant’s performance are positive and significant as hypothesized. Furthermore, Communication and Training partially influences the performance. Chief officer can implement Communication and Training, therefore expect improved the public servant’s performance of Dinas Pariwisata Dan Seni Budaya Kota Pagar Alam. Keywords: Communication, Training, Public Servant’s Performance, Multi Regression Modelling Technique.

ANALISIS BERSAING (SWOT) USAHA HUMAII GALERY Herlan Junaidi; Ellen Sumiarni; Ulil Amri
Equivalent : Journal of Economic, Accounting and Management Vol. 1 No. 2 (2023): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v1i2.105

Humaii Gallery is a clothing rental business for various events. This research was conducted because in Palembang there are many who open businesses similar to Humaii galery. Therefore, appropriate strategies are needed to increase its competitiveness. This research is descriptive qualitative using SWOT analysis. Data collection techniques are interviews, observation, and documentation, analysis data using data analysis and models developed by Miles and Huberman. Based on the results of the analysis using the IFAS-EFAS matrix, TOWS matrix and Cartesian SWOT diagram. The strategy obtained is a strategy that utilizes the strength factor to overcome the threat factor. The implementation is to improve product quality, so that it has different advantages from similar clothing rental businesses. Abstrak Humaii Galery adalah usaha penyewaan pakaian untuk berbagai acara. Penelitian ini dilakukan karena di Palembang banyak yang membuka usaha sejenis Humaii galery. Oleh karena itu, dibutuhkan strategi-strategi yang tepat untuk meningkatkan daya saingnya. Penelitian ini bersifat deskriptif kualitatif dengan menggunakan analisis SWOT. Teknik pengumpulan data adalah wawancara, observasi, dan dokumentasi, Analisis data yang menggunakan analisis data dan model yang dikembangkan oleh Miles dan Huberman. Berdasarkan hasil analisis yang menggunakan matriks IFAS-EFAS, matriks TOWS dan Diagram Kartesius SWOT. strategi yang di dapat yakni strategi yang yang memanfaatkan faktor kekuatan (Strength) untuk mengatasi faktor ancaman (Threat). Implementasinya adalah meningkatkan kualitas produk, sehingga mempunyai keunggulan yang berbeda dari usaha pneyewaan pakaian yang sejenis.

PENGARUH KERJA SAMA TIM, KOMUNIKASI, DISIPILN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN SHOES PADA PT. MATAHARI DEPARTMENT STORE PSX Diani Oktarini; Baidowie Abdhie; Herlan Junaidi
Equivalent : Journal of Economic, Accounting and Management Vol. 2 No. 1 (2024): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v2i1.358

Abstract : This research aims to find out whether there is an influence of teamwork, communication, work discipline and compensation on the performance of employees in the shoe department at PT. Matahari Department Store Psx. The population and sample in this study were 53 people. The analysis technique used is multiple linear analysis which is processed using the Statistical Product and Service Solution (SPSS) computer program version 24. The results of the research show that there is an influence of teamwork, communication, work discipline and compensation on the performance of employees in the shoes department at PT. Matahari Department Store Psx. With a significant F of 0.000 < 0.005. Multiple linear regression equation Y = 5.457 + 0.218 X1 + 0.201 X2 + 0.439 X3 + 0.272 X4. The Teamwork variable has a partial influence on the Performance of Shoes Department Employees at PT. Matahari Department Store PSX with a significance of 0.014 < α (0.05). The Communication variable has a partial influence on the Performance of Shoes Department Employees at PT. Matahari Department Store PSX with a significance of 0.012 < α (0.05). The Work Discipline variable has a partial influence on the Performance of Shoes Department Employees at PT. Matahari Department Store PSX with a significance of 0.000 < α (0.05). The Compensation variable has a partial influence on the Performance of Shoes Department Employees at PT. Matahari Department Store PSX with a significance of 0.033 < α (0.05). Abstrak : Penelitian ini bertujuan untuk mengetahui apakah ada Pengaruh Kerja Sama Tim, Komunikasi, Disipiln Kerja Dan Kompensasi Terhadap Kinerja Karyawan Bagian Shoes Pada PT. Matahari Department Store Psx. Populasi dan Sampel dalam penelitian ini sebanyak 53 Orang. Teknik analisis yang digunakan adalah analisis linier berganda yang diolah dengan menggunakan bantuan program komputer Statistical Product and Service Solution (SPSS) versi 24. Hasil penelitian menunjukkan bahwa terdapat pengaruh kerja sama tim, komunikasi, disipiln kerja dan kompensasi terhadap kinerja karyawan bagian shoes pada PT. Matahari Department Store Psx. Dengan signifikan F sebesar 0,000 < 0,005 .Persamaan regresi linier berganda Y = 5,457 + 0,218 X1 + 0,201 X2 + 0,439 X3 + 0,272 X4. variabel Kerja Sama Tim memiliki pengaruh secara persial dengan Kinerja Karyawan Bagian Shoes Pada PT. Matahari Department Store PSX dengan signifikan sebesar 0,014 < α (0,05). variabel Komunikasi memiliki pengaruh secara persial dengan Kinerja Karyawan Bagian Shoes Pada PT. Matahari Department Store PSX dengan signifikan sebesar 0,012 < α (0,05). variabel Disipiln Kerja memiliki pengaruh secara persial dengan Kinerja Karyawan Bagian Shoes Pada PT. Matahari Department Store PSX dengan signifikan sebesar 0,000 < α (0,05). variabel Kompensasi memiliki pengaruh secara persial dengan Kinerja Karyawan Bagian Shoes Pada PT. Matahari Department Store PSX dengan signifikan sebesar 0,033 < α (0,05).

Pengaruh Promosi, Harga dan Lokasi terhadap Kepuasan Konsumen pada Dealer Yamaha PT. Thamrin Brothers Babat Toman Herlan Junaidi; Ellen Sumiarni
Equivalent : Journal of Economic, Accounting and Management Vol. 3 No. 2 (2025): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v3i2.1114

Abstract : This study aims to determine the influence of Promotion, Price, and Location on Consumer Satisfaction at Yamaha PT. Thamrin Brothers Babat Toman dealership. The data collection method used is a questionnaire, and the population and sample in this study are 60 respondents. The data analysis technique used is multiple linear regression analysis, t-test, F-test, correlation coefficient, coefficient of determination, reliability test, and validity test using SPSS program. The results of this study show that there is a simultaneous influence of the variables Promotion (X1), Price (X2), and Location (X3), as indicated by the significant value of the F test of 0.001 < 0.05. Partially, the Promotion variable has a significant influence on Consumer Satisfaction with a significant value of the t-test of 0.036 < 0.05, the Price variable has a significant influence on Consumer Satisfaction with a significant value of the t-test of 0.013 < 0.05, and the Location variable has a significant influence on Consumer Satisfaction with a significant value of 0.004 < 0.05. Abstrak : Penelitian ini bertujuam untuk mengetahui pengaruh Promosi, Harga dan Lokasi Terhadap Kepuasan Konsumen Pada Dealer Yamaha PT. Thamrin Brothers Babat Toman. Metode pengumpulan data yang digunakan adalah kuesioner, Populasi dan sampel dalam penelitian ini adalah 60 responden. Teknik analisis data yang digunakan adalah analisis regresi linear berganda, uji-t, uji-f, koefisisen korelasi, koefisien determinasi, uji reliabilitas dan uji validitas menggunakan program SPSS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh secara simultan dari variabel Promosi (X1), Harga (X2) dan Lokasi(X3) yang ditunjukkan dengan nilai signifikan uji F sebesar 0,001 < 0,05 kemudian secara parsial variabel Promosi memiliki pengaruh signifikan Terhadap Kepuasan Konsumen dengan nilai signifikan uji t sebesar 0,036 < 0,05, variabel Harga memiliki pengaruh signifikan Terhadap Kepuasan Konsumen dengan nilai signifkan uji t 0,013< 0,05 dan variabel Lokasi memiliki pengaruh signifikan Terhadap Kepuasan Konsumen dengan nilai signifikan 0,004 < 0,05.

Analisis Peran Ganda, Stres Kerja dan Kecerdasan Emosional terhadap Kinerja Karyawan Wanita di Poltekkes Kemenkes Palembang Umar Akhmad; Yun Suprani; Herlan Junaidi
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 1 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i1.1159

Abstract : This study aims to investigate the influence of Green Product, Eco-Friendly Packaging, and Green Advertising on purchasing decisions for Wardah products at Guardian Store Palembang Icon. According to a survey conducted by First Insight in collaboration with Baker Retailing Center (Gusmirati, 2024), 75% of consumers prefer products that prioritize sustainability over well-known branded products, indicating that sustainability is a crucial factor in purchasing decisions, especially among young generations. This study used a population of 1,294 people from May 2025 to July 2025 with a sample of 100 people. The results show that Green Product, Eco-Friendly Packaging, and Green Advertising collectively have a positive and significant influence on purchasing decisions. Specifically, Green Product and Green Advertising have a positive and significant impact, while Eco-Friendly Packaging does not have a significant influence on purchasing decisions. Abstrak : Penelitian ini bertujuan untuk menginvestigasi pengaruh Green Product, Eco-Friendly Packaging, dan Green Advertising terhadap keputusan pembelian produk Wardah di Toko Guardian Palembang Icon. Berdasarkan survei yang dilakukan oleh First Insight bersama Baker Retailing Center, sebanyak 75% konsumen lebih memilih produk yang mengutamakan keberlanjutan daripada produk bermerek terkenal, menunjukkan bahwa keberlanjutan menjadi faktor penting dalam keputusan pembelian, terutama di kalangan generasi muda. Penelitian ini menggunakan populasi sebanyak 1.294 orang pada periode Mei 2025 - Juli 2025 dengan sampel 100 orang. Hasil penelitian menunjukkan bahwa Green Product, Eco-Friendly Packaging, dan Green Advertising secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara spesifik, Green Product dan Green Advertising memiliki pengaruh positif dan signifikan, sedangkan Eco-Friendly Packaging tidak memiliki pengaruh signifikan terhadap keputusan pembelian

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