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Noviarni Noviarni
Universitas Tridinanti
Economics, Econometrics & Finance

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PENGARUH TEMPAT USAHA DAN KELENGKAPAN PRODUK TERHADAP PEMBELIAN ULANG KONSUMEN PADA SUPERMARKET BANGUNAN Muhammad Ridwan; Noviarni Noviarni
JURNAL KOMPETITIF Vol 10, No 2: Edisi Juli-Desember 2021
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v10i2.843

Abstract

This study aims to determine, analyze and prove the effect of product and place completeness simultaneously and partially on repurchase at the Building Supermarket. The research site is located at the Cemerlang Jaya Building Supermarket. In this study, the population was all consumers who shopped at the supermarket of Gedung Cahaya Jaya totaling 50 consumers and the sample used was 50 consumers with the sampling technique used was saturated sampling. The results obtained from this study are that there is a significant effect of the place variable and the completeness of the product together on the repeat purchase variable as evidenced by the F test table which can be seen that sig is 0.001 from the significant level it means sig <0.05 which has the influence of place and completeness of the product together against repeat purchases. Meanwhile, partially obtained that there is a significant effect of the place variable on repeat purchases, as evidenced from the t-test analysis table it can be seen that for the place variable with a sig value of 0.003 From a significant value level (sig) <0.05, which means the place variable has an effect on purchases repeat. Furthermore, there is also a positive and significant effect of the product completeness variable on repeat purchases, as evidenced from the t test analysis table, it can be seen that for the product completeness variable, the sig value is 0.000. from the significant level value (sig) <0.05, which means that the product completeness variable has a significant effect on repeat purchases.
PENGARUH PEMBERIAN INSENTIF DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. MARGI WAHYU CABANG PALEMBANG Noviarni Noviarni; Martha Rianthy
JURNAL KOMPETITIF Vol 11, No 1: Edisi Januari-Juni 2022
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v11i1.896

Abstract

The purpose of this study was to determine the effect of providing incentives, work motivation of providing incentives and work motivation together on the performance of employees of PT. Margi Wahyu Palembang Branch. This study uses a survey method with a saturated sample of 53 employees as respondents. The data taken are primary data and secondary data.The results of the study show that there is an effect of providing incentives on employee performance, this is indicated by the value of sig t <0.05. If employees always get piecework, always get production bonuses, always get commissions, and have people skills, then employee performance will be better. There is an influence of work motivation on employee performance, this is indicated by the value of sig t <0.05. Employee Performance PT. Margi Wahyu Palembang Branch is influenced by the work motivation of the employees themselves, meaning that the better the fulfillment of physiological, security, sociological, esteem, and self-actualization needs of employees, the higher their performance. There is a joint effect of providing incentives and work motivation on employee performance, this is indicated by the value of sig F < 0.05. Employee performance is influenced jointly by the provision of incentives and work motivation. This means that if there is an increase in the provision of incentives and work motivation, it will increase employee performance.Keywords ;  Incentives; Work Motivation; Performance
Co-Authors Martha Rianthy Muhammad Ridwan