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Journal : Fast in Humanities

Unspoken Influence: Presupposition, Implicature, and Hypnotic Ambiguity in Indonesian Political Interviews Priadi, Arum
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Abstract

This study analyzes forms of covert linguistic influence in Indonesian political interviews, focusing on three primary strategies: presupposition, conversational implicature, and hypnotic ambiguity. Political communication functions through explicit message content and implicit utterances subtly and systematically shaping public opinion. The research aims to uncover how suggestive politicians and interviewers employ strategies to frame meaning without making direct claims. The study adopts a qualitative discourse analysis approach grounded in cognitive pragmatics. Data were drawn from ten political interview transcripts broadcast on national television and digital platforms between 2019 and 2024. Analysis was conducted using the framework of Relevance Theory (Sperber & Wilson) and hypnotic language models (Erickson & NLP). Analytical tools such as AntConc were used to map the distribution of keywords and contextual usage of suggestive phrases. Findings indicate that presupposition emerged as the most dominant strategy (28.5%), followed by implicature (23.8%) and semantic ambiguity (15.7%). Additionally, hypno questioning (14.2%), embedded commands (10%), and vocal emphasis (7.6%) were identified as supplementary techniques that enhance suggestion at both affective and inferential levels. The study also reveals that strategy usage varies depending on the media platform, interview style, and the politician's background. Conceptually, this research extends the application of pragmatic theory to local political contexts and demonstrates that language is a latent tool of influence operating at both cognitive and emotional levels. The study contributes to political linguistics and offers a new analytical framework for examining implicit communication in public discourse. Practical implications include strengthening media literacy, promoting ethical political communication, and enhancing critical education regarding suggestive influence in digital democracy.  
Constructing Moral Legitimacy through Empathic and Inferential Strategies in Political Discourse toward a Cognitive–Pragmatic Model of Diplomatic Persuasion Priadi, Arum; Medi Prasetyo
Fast in Humanities Vol. 1 No. 4 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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This study investigates President Prabowo Subianto’s 2025 address to the United Nations General Assembly through the integrated framework of Cognitive Pragmatics and Relevance Theory. It explores how persuasion in diplomatic discourse operates as a distributed cognitive process rather than a mere rhetorical performance. The analysis combines qualitative pragmatic interpretation with corpus-assisted evidence using AntConc to identify patterns of attention, inference, and empathy in the speech. Findings reveal that ostensive cues function as attentional scaffolds directing the audience’s cognitive focus, while inferential mechanisms co-construct moral legitimacy through shared reasoning. Empathy, manifested lexically and prosodically, emerges as a relevance amplifier that fuses affective alignment with inferential cooperation. Quantitative corpus results particularly the high frequency of moral and relational lexemes such as peace, justice, humanity, and together confirm the centrality of moral cognition in persuasive framing. The study extends Relevance Theory by proposing empathy as an epistemic variable mediating the affective–inferential continuum of meaning. It concludes that political persuasion, especially within Global South diplomacy, functions as a cognitive negotiation of shared moral relevance, where understanding and empathy become sources of communicative authority. This research thus contributes to the theoretical expansion of Relevance Theory, the methodological integration of corpus pragmatics, and the empirical understanding of moral cognition in global political communication.