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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal of the Community Development in Asia
Dwi Hari Laksana
Departement Of Management, Faculty Of Economics And Business, Pembangunan Nasional “Veteran” University Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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BRAND IMAGE AS A MEDIATION OF ELECTRONIC WORD OF MOUTH ON PURCHASING INTENTION OF LANEIGE Chikita Fatimasokasari Supradita; Surpiko Hapsoro Darpito; Dwi Hari Laksana
Jurnal Penelitian Ekonomi dan Bisnis Vol 5, No 2 (2020): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i2.3270

Abstract

The purpose of the study was to know and analyze the role of brand image as a mediator of the impact of the Electronic Word of Mouth on purchasing intention of Laneige’s product. A sample of 100 respondents used a purposive sampling technique. The type of test used to analyze the data was the validity and reliability test. The data analysis technique used is path analysis. The results of  the Electronic Word of Mouth study have a significant and positive effect on brand image and purchasing intention. The Brand image also has a significant and positive impact on purchasing intention and directly has a role as a mediator on the impact of Electronic Word of Mouth on purchasing intention of Laneige’s Product.Keywords: Electronic Word of Mouth; Brand Image; Purchasing Intention
Model Pendidikan Pancasila dan Bela Negara di UPN Veteran Yogyakarta dalam Menjawab Tantangan Kebangsaan Lestanta Budiman; Hari Dwi Laksana; Hastangka Hastangka
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 7, No 3 (2021): September
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.356 KB) | DOI: 10.33394/jk.v7i3.3600

Abstract

This study aims to analyze the education model of Pancasila and National Defense in UPN Veteran. The research used descriptive method with a qualitative approach. The research was conducted in UPN Veteran Yogyakarta with its university student as the subject of the research. Data of the research were obtained through empirical and critical study and observation of Pancasila and National Defense learning. The primary data were obtained through interviews while the secondary data were obtained through literature reviews. The analysis technique used deductive-inductive analysis technique. The result of the research showed that the Pancasila and National Defense education model developed in UPN Veteran Yogyakarta consisted of two ways which were co-curricular and extracurricular programs.
Influence of Market Orientation, Learning Orientation, and Innovation Capabilities and Their Impact on Competitive Advantage and Company Performance Dwi Hari Laksana; Satya Apriliado; Titik Kusmantini
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.533 KB) | DOI: 10.32535/jcda.v5i2.1492

Abstract

ABSTRACT To meet the needs of heterogeneous consumers, companies must be market-oriented and innovate to advance company performance. This research will analyze the influence of market orientation, learning orientation, innovation capabilities, and their impact on competitive advantage and company performance in Ngelorejo bamboo craft center, Gunung Kidul district, Indonesia. In the collection of data, this study used questionnaires with the number of respondents as many as 88 respondents bamboo artisans. The analysis method used is Structural Equation Modeling (SEM) and the analysis tool used is Smart PLS 3.0. The results of this study showed that market orientation has a significant effect on innovation capabilities, learning orientation has a significant effect on innovation capabilities, market orientation has no significant effect on competitive advantage, market orientation has a significant effect on company performance, innovation capability has a significant effect on competitive advantage, a competitive advantage does not have a significant effect on company performance.Keywords: Market orientation, Learning orientation, innovation capabilities, Competitive advantages, Company performance.  
Co-Authors Chikita Fatimasokasari Supradita Hastangka Hastangka Lestanta Budiman Satya Apriliado Surpiko Hapsoro Darpito Titik Kusmantini