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All Journal Jurnal Penelitian Ekonomi dan Bisnis Proceeding of The International Conference on Management, Entrepreneurship, and Business
Guruh Taufan Hariyadi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH IMPLEMENTASI SHARIA EDUGAME TERHADAP PERFORMANCE LITERACY PENDIDIK TK ISLAM HIDAYATULLAH SEMARANG Imam Nuryanto; Ida Farida; Guruh Taufan Hariyadi
Jurnal Penelitian Ekonomi dan Bisnis Vol 4, No 2 (2019): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v4i2.2596

Abstract

Sharia Edugame is an information technology-based educational media with islamic content. Sharia Edugame is expected to be a learning media that supports early childhood education. Edugame has 7 indicators, namely overall value, usability, accuracy, appropriateness, relevance, objectives and feed back. The purpose of this study was to determine the effect of implementing sharia edugame on educator literacy performance. The object chosen in this study was the TK Islam Hidayatullah Semarang. The sampling technique used was a saturated sample with a total of 21 educators. The data in this study were obtained by questionnaire method which was filled independently. The analysis used in this study uses simple linear regression analysis. The results of this study prove and give the conclusion that the implementation of sharia edugame has a positive and significant effect on performance literacy.Keywords: sharia edugame; islamic content ; performance literacy
Digital Marketing Strategies to Increase Brand Awareness in the E-Sports Industry Rifky Verdiansyah; Guruh Taufan Hariyadi
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.276

Abstract

This study examines the influence of digital marketing strategies, including Content Marketing, Influencer Marketing, and Community Marketing, on Brand Awareness within the e-sports industry. Alongside the rapid growth of the e-sports sector both globally and in Indonesia, effective digital marketing has become essential for brands to enhance visibility and audience engagement. Employing a quantitative research design, data were collected through an online questionnaire distributed to 200 respondents and analyzed using SmartPLS version 4.1.1.2. The analysis results show that the research model achieved an Adjusted R-Square value of 0.752, indicating that the independent variables were able to explain 75.2% of the variance in Brand Awareness. The findings further reveal that Content Marketing, Influencer Marketing, and Community Marketing all have a significant positive effect on Brand Awareness, underscoring their critical role in shaping consumer perception and engagement. These results highlight the importance of integrated digital marketing strategies in building strong brand recognition, fostering community interaction, and enhancing consumer loyalty in the highly competitive e-sports landscape. By leveraging these strategies, companies can not only strengthen their market position but also create deeper relationships with e-sports fans. This study contributes to the growing body of literature on digital marketing within the creative economy and offers practical insights for marketers seeking to develop targeted and effective promotional strategies in the dynamic e-sports environment.
Co-Authors Ida Farida Imam Nuryanto Rifky Verdiansyah