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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Guruh Taufan Hariyadi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH IMPLEMENTASI SHARIA EDUGAME TERHADAP PERFORMANCE LITERACY PENDIDIK TK ISLAM HIDAYATULLAH SEMARANG Imam Nuryanto; Ida Farida; Guruh Taufan Hariyadi
Jurnal Penelitian Ekonomi dan Bisnis Vol 4, No 2 (2019): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v4i2.2596

Abstract

Sharia Edugame is an information technology-based educational media with islamic content. Sharia Edugame is expected to be a learning media that supports early childhood education. Edugame has 7 indicators, namely overall value, usability, accuracy, appropriateness, relevance, objectives and feed back. The purpose of this study was to determine the effect of implementing sharia edugame on educator literacy performance. The object chosen in this study was the TK Islam Hidayatullah Semarang. The sampling technique used was a saturated sample with a total of 21 educators. The data in this study were obtained by questionnaire method which was filled independently. The analysis used in this study uses simple linear regression analysis. The results of this study prove and give the conclusion that the implementation of sharia edugame has a positive and significant effect on performance literacy.Keywords: sharia edugame; islamic content ; performance literacy
PERAN BRAND AMBASSADOR, BRAND IMAGE DAN VIRAL MARKETING PADA MINAT BELI KONSUMEN PRODUK SKINCARE SCARLETT WHITENING Ovin Maharani; Diana Aqmala; Piji Pakarti; Guruh Taufan Hariyadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4302

Abstract

Kajian mengenai pengaruh brand ambassador, brand image dan viral marketing terhadap minat beli konsumen produk skincare Scarlett Whitening dilakukan guna melakukan pengujian pengaruh setiap indikator. Populasi riset yang di gunakan adalah wanita di Semarang yang berminat atau memiliki riwayat pembelian produk skincare Scarlett Whitening. Adapun sampel menggunakan purposive sampling sejumlah 140 responden dalam. Alat analisis yang diimplementasikan yakni IBM SPSS versi 29 sebagai intrumen penelitian. Analisis Deskriptif, Uji Instrumen, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Koefisien Determinasi,dan Uji Hipotesis menjadi instrumen analisis kajian. Dalam analisis regresi linier berganda terdapat temuan kajian yang membuktikan bahwasannya brand ambassador tidak memiliki kesinambungan terhadap minat beli, brand image dan viral marketing memiliki peran positif dan signifikan terhadap minat beli produk skincare Scarlett Whitening.
Co-Authors Diana Aqmala Ida Farida Imam Nuryanto Ovin Maharani Piji Pakarti