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Journal : Mahardika Adiwidia

Sharing Knowledge Online Lintas Fungsi sebagai Strategi Komunikasi Organisasi saat Pandemi Husni, Mochamad
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.744

Abstract

This research is based on the phenomenon that the management of PT Astra Agro Lestari Tbk applies the concept of a matrix organization in terms of the roles and responsibilities of public relations. The matrix pattern makes coordination happen across functions. The implementation of communication programs in the form of media relations in all subsidiaries spread across nine provinces becomes increasingly difficult when the work from home work pattern is implemented. This study wants to find out how the online sharing session strategy is carried out by the Communications and Public Affairs Division in overcoming the lack of knowledge of the Community Development Division as the field implementer of the communication program. The research method used is descriptive qualitative. Collecting data in this study using observation and interview techniques. Research concludes that online coordination can be a solution, but its effectiveness needs to be combined with cultural elements and formal strengths.
Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S. Peirce Husni, Mochamad; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1021

Abstract

The national palm oil industry is increasingly becoming the government's attention. In the midst of opinions about the dominance of big companies and the weak image of smallholder oil palm plantations, demonstrations triggered by the scarcity of cooking oil show the figure of Indonesian oil palm farmers. This study wants to explore how the media constructs the reality of oil palm farmers. The theory used is the social constructions of reality Peter L. Berger and Thomas Luckmann. While the descriptive qualitative research approach uses the semiotic analysis method of Charles Sanders Peirce. The data analysis technique used non-participant observation and secondary documents. The results of the research on the Naga Naga Naga film with the main character Nagabonar concluded that there is a semion with an interpretation of oil palm farmers. With the triangle of meaning method, oil palm farmers are constructed as people who are economically prosperous, have high nationalism, and have intelligent thoughts even though they are not formally educated. This study is also a reflection on the reality that occurs in the community.