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All Journal Humaniora Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya International Journal of Local Economic Governance
Sri Herminingrum
Faculty Of Cultural Studies, Universitas Brawijaya
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Humaniora

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A Cultural Dimension of American-Indonesian “Fast Food Diplomacy” Sri Herminingrum
Humaniora Vol 32, No 1 (2020)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.998 KB) | DOI: 10.22146/jh.29730

Abstract

This article endeavors to elucidate the establishment of international relations between America and Indonesia by means of fast food franchises from a cultural dimension point of view. Since diplomacy in this context embraces the coexistent expression of cultures, the object highlighted in the research is the presence of American fast food icons, which are represented by Kentucky Fried Chicken (KFC) and McDonald’s. The concepts of cultural change are used as the basis of data analysis from this one-year field observation over the two franchises in Malang, East Java, Indonesia. This analysis aims (1) to uncover the innovations of KFC and McDonald’s outlets to devise new forms of their fast food that fit Indonesian food habits, as well as to trace (2) the spread of their global ideas in the everyday habits of Indonesians, and (3) the influence of the existence of both upon the burgeoning  AmericanIndonesian hybridized food culture. The result discloses that the business activity of KFC and McDonald’s has not only created an affinity for economic benefit towards America and Indonesia through the hands of private enterprise, but has also engendered the diversified ‘fast-food genre’.
The Dichotomy of Proliferating Information Technology in Globalization of Education: A Case Study Sri Herminingrum
Humaniora Vol 32, No 3 (2020)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jh.41523

Abstract

The Information Technology (IT) proliferation path cannot be separated from the role of American young entrepreneurs who generate revolutionary change in global information system. This modern existence, of course, leads to the socio-cultural phenomena encompassing dichotomous trends in many aspects of Indonesian daily lives, not to mention in education world. Scrutinizing the data obtained from a one-semester direct observation, structured interview, and questionnaire distribution to 586 students of 11 faculties at Universitas Brawijaya is used as the base of a case study. By employing qualitative method, therefore, the study aims to provide insights about the merits and demerits of the use of IT in globalization of education, which is commonly happening in Indonesia within the last decade. The result shows that the dependence of students as Indonesian digital citizen on the internet-based information tends to impact negatively on the basic values of education, such as influencing the students to be narrow-minded, self-centered, and preferring to gain instant results.
Co-Authors Arcci Tusita Esti Junining Gilang Maulana Majid Muhammad Rozin Nurul Laili Nadhifah