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All Journal Interaktif: Jurnal Ilmu-Ilmu Sosial Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management)
Wifka Rahma Syauki
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Environmental Science Social Sciences

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Green awareness of female consumers towards sustainable products in Indonesia Wayan Weda Asmara Dewi; Wifka Rahma Syauki
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 13 No 1 (2023): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.13.1.129-139

Abstract

The purpose of this research is to map how green awareness of female consumers on environmentally friendly products. The green product category can be seen from three indicators, namely; the usefulness of products for the environment, product expectations by consumer desires, and the use of raw materials that do not pollute the environment. Green products include a variety of products, ranging from food, beverages, garments/fashion, to household appliances. The research was conducted using quantitative methods in the form of quantitative surveys to map green consumers and female consumers about their decisions on environmentally friendly products. Based on the results of the quantitative descriptive analysis of the four main indicators of the green awareness variable, it is showing good results. Female consumers are interested in environmental issues and show their concern for the environment.
Co-Authors Wayan Weda Asmara Dewi