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Budi Setiawan
Faculty of Agriculture, Brawijaya University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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THE SHAPE OF THE LEMURU FISH MARKET IN TERMS OF MARKET STRUCTURE ANALYSIS (CASE STUDY IN MUNCAR SUBDISTRICT, BANYUWANGI REGENCY, EAST JAVA) Aditya Bagus Wicaksana; Budi Setiawan; Abdul Wahib Muhaimin
Agricultural Socio-Economics Journal Vol. 22 No. 1 (2022): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.1.7

Abstract

This study aims to analyze the structure of the Lemuru fish market that was formed in Muncar District, Banyuwangi Regency. There are two groups of respondents, fishermen (61 people) and marketing agencies (25 people). The sampling method used random sampling and slovin calculations to determine the number of fishermen respondents, the sample of marketing institutions used the snowball sampling method. To determine the market structure, the analysis used is the identification of the number of marketing institutions, market concentration using market share and CR4, product differentiation, and barriers to market entry. The results show that there are two marketing channels. Marketing channel one consists of 50 fishermen, five collectors, and seven retailers. Channel two consists of 11 fishermen and 13 retailers. From the analysis of market concentration using market share and CR4 at the fisherman and retailer level, a perfect competition market and a monopoly competition market at the collector level are formed. There is no product differentiation made by fishermen, collectors, and retailers. The barriers to entry and exit from the market faced by fishermen are natural and non-natural barriers, while collectors and retailers face non-natural barriers.
THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY Erika Eldisthia; Budi Setiawan; Abdul Wahib Muhaimin
Agricultural Socio-Economics Journal Vol. 23 No. 1 (2023): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.1.7

Abstract

This study aims to determine the effect of product attributes, consumer attitudes and consumer interest on purchasing decisions of local citrus fruits on consumers in Malang City. This research method is descriptive quantitative using Structural Equation Modeling (SEM) analysis with Warp Partial Least Square (WarpPLS) approach. Primary data was obtained through filling out a questionnaire as an online interview media. Meanwhile, secondary data was obtained through literature studies from various related sources. Sampling was done based on non-probability sampling technique and 124 samples were selected as respondents in this study. The results showed that product attributes had a positive and significant effect on consumer attitudes and interests, consumer attitudes had a positive and significant effect on purchasing decisions, and positive and significant consumer interest on purchasing decisions.
Co-Authors Abdul Wahib M Abdul Wahib Muhaimin Aditya Bagus Wicaksana Agustina Shinta Angga Pratama Putra Dian Retno Intan Djoko Koestiono Dwi Febrianty Nabila Dwi Retno Andriani Erika Eldisthia Fitria Dina Riana Hery Toiba Illu, Abraham Ruylthon Lya Aklimawat Mateus Maia de Jesus S Suhartini S Suheri Silvana Maulidah Sonya Lisabel Malelak