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All Journal Research Report - Social Science Jurnal Administrasi Bisnis AdBispreneur Jurnal Manajemen Indonesia Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Business Management Journal Program Studi Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Kajian Branding Indonesia Journal of Marketing Innovation Jurnal Manajemen Maranatha

Alexander Joseph Ibnu Wibowo

Universitas Prasetiya Mulya

Author-ID : 284762

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH KUALITAS LAYANAN, REPUTASI, DAN NILAI LAYANAN PERGURUAN TINNGI TERHADAP KEPUASAAN MAHASISWA A. J. Ibnu Wibowo
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Currently, there is a tight competition in service industry, especially in higher education or university. The administrators or universities have to understand deeply their students and try to fulfill their needs well to make them satisfied and tell positive word-of-mouth about the university. Therefore, the understanding of student satisfaction and other factors determining student satisfaction, such as service quality, reputation, and service value of the university, become very important. The objectives of this study are to know whether there are positive effects of service quality and reputation on service value. Furthermore, this study also try to verify whether there are positive effects of service quality and value on student satisfaction. Results indicate that most of the empirical data support that there are positive effects of service quality and reputation on service value. Likewise, this study proves that there is a positive effect of service value on student satisfaction. However, this study also find that there is not a positive effect of service quality on student satisfaction.

ANALISIS HUBUNGAN INDEKS HARGA SAHAM DOMESTIK, INDEKS HARGA SAHAM INTERNASIONAL, DAN KURS: PENDEKATAN VECTOR AUTOREGRESSION (VAR) A. J. Ibnu Wibowo
Bina Ekonomi Vol. 15 No. 1 (2011)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

This research aims to analyze the relation between domestic share price index variable (composite share price index), international share indexes, and Rp/US exchange rate simultaneously. This research uses weekly data along August 2007-April 2008 period. The data is then analyzed with vector autoregression method (VAR). The result of analysis with impulse response function shows that IHSG variable tends to give positive response towards shock of exchange rate variable, Dow Jones Index, Hangseng Index, Singapore Index, or Nikkei Index. Meanwhile, the analysis of variance decomposition shows that along 10 observations periods, /HSG variable tends to give the biggest average contribution (49%-100%) towards the movement of /HSG variable, while Singapore's index variable gives the smallest average contribution (0%-2,9%).

PERPINDAHAN PELANGGAN (CUSTOMER SWITCHING) DALAM PEMASARAN JASA: SEBUAH ANALISIS KONSEPTUAL Alexander Joseph Ibnu Wibowo
Bina Ekonomi Vol. 17 No. 1 (2013)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The main goals of this paper are: (i) to review the literatures on customer switching occurred in business services, (ii) to identify the antecedents of customer switching in service business, and (iii) to provide recommendations for managers to avoid or reduce customer migration. This paper is a conceptual study through a literature review on the various articles in leading marketing journals. This paper presents various opinions of the authors and a discussion about customer switching growing to date. This study shows that companies have to pay attention to keep their customers from their competitors. Several factors determining customer switching such as attitudes about switching, subjective norms, customer dissatisfaction, and perceived quality are analyzed. The study shows that companies will gain profit by retaining their customers.Keywords: Switching, Services Marketing, Loyalty, Profitability, Push-Pull-Mooring (PPM) Model

PERILAKU OPORTUNISTIK DALAM HUBUNGAN KEMITRAAN (PARTNERSHIP): SEBUAH ANALISIS KONSEPTUAL DENGAN MENGGUNAKAN MODEL IGMOB Alexander Joseph Ibnu Wibowo
Bina Ekonomi Vol. 17 No. 2 (2013)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

This paper reviews the impact of opportunistic behavior in a partnership or the buyer-seller relationship. This study strives to present an integrated general model of opportunistic behavior (IGMOB) to provide a conceptual understanding of opportunistic behavior from the perspective of relationship marketing theory. Various scientific articles from leading journals were re-examined, in particular articles discuss opportunistic behavior. In particular, the causes and consequences of opportunistic behavior were identified, then analyzed their relationships with performance. Based on previous empirical studies, a conceptual understanding was constructed by inserting various relationships among important concepts related. In the context of the relationships between the partners, various studies found that opportunistic behavior has a negative trait for a relationship. There are fifteen factors causing the emergence of opportunistic behavior were identified in this study: temporary relationships (temporality), cultural similarity, formalization, governance, equity-based cooperation, mutual influence, atmosphere of tolerance, mutual respect, satisfaction, length of relationship, flattery, cynicism, deceitful tendencies, and relativity. The study also identified six factors that could be affected by this opportunistic behavior: trust, commitment, cooperation, intention to extent the relationship, knowledge sharing, and guanxi. This study seeks to understand conceptually about the causes and effects of opportunistic behavior in building long-term partnerships between the partners based on a review of current literature. The conceptual model is successfully constructed in this study should be reviewed through various empirical studies.

EVALUASI KINERJA KEUANGAN PERUSAHAAN MAKANAN BERBASIS ANALISIS RASIO KEUANGAN: SEBUAH STUDI KASUS Alexander Joseph Ibnu Wibowo
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 6 No 2 (2018): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2018
Publisher : Politeknik Negeri Batam

This study aims to analyze trends in financial performance of a food company and test the validity of financial ratio instruments that have been used by financial practitioners and academics. For this reason, we designed an exploratory study through a single case study at a food company listed on the Indonesia Stock Exchange (IDX). We analyze the company's financial data using a variety of ratio analysis commonly used in financial disciplines, such as operational ratios, financial ratios, and stock performance. The analysis was deepened by describing the results of factor analysis to test the validity of financial ratio instruments. We find that the company's financial performance tends to fluctuate over time. When viewed from the sales side, the company's performance showed an increase since 2010. If we observe the profit margin, the company's financial performance tends to decrease. Operational ratio trends also show a decline from 2013 to 2015. Furthermore, the results of factor analysis indicate that the ratio of net income to overall assets is the strongest indicator to measure the company's financial ratios. In contrast to previous studies, this study found that the ratio of operating income to equity was not proven valid as a measure of financial ratios. In summary, this study succeeded in providing significant contributions and novelty for practical and theoretical interests through the validation of financial ratios that are widely used so far.

PERSEPSI PERHELATAN, KEPUASAN TERHADAP PERHELATAN, DAN SIKAP TERHADAP MEREK RITEL: SEBUAH STUDI EMPIRIS Alexander Joseph Ibnu Wibowo
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

The study aims to test the relation among event perception (event inventiveness, event appropriateness, and event adequacy), event satisfaction, and attitude toward retail’s brand. A structured questionnaire was designed to collect the data. Multiple and simple linear regression techniques were used to test the causal relations of four hipotesis proposed. The results showed that both event adequacy and event inventiveness affect event satisfaction. Nevertheless, event appropriateness did not affect event satisfaction. Afterwards, event satisfaction influenced attitude toward retail’s brand. The contribution of this study was through empirical verification concerning the prior model designed by Leischnig, Schwertfeger, and Geigenmueller (2011). Empirical contribution came from the findings of the strength of relationship between variables tested. Besides theoretical contribution, this study also delivered practical contribution for event organizer.Keywords: Perception, Satisfaction, Attitude, Event, Marketing

Car Sharing in Marketing Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.4291

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Keywords—Online transportation; Sharing economy; Car sharing; Marketing; Content analysis

Analisis industri makanan tradisional berbasis concentration ratio, herfindahl- hirschman index, dan minimum efficient scale Alexander Joseph Ibnu Wibowo
INOVASI Vol 15, No 1 (2019): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v15i1.5632

Artikel ini berusaha menganalisis industri makanan tradisional di kota Yogyakarta. Mengadopsi Porter’s Five Forces Model (PFFM), Concentration Ratio (CR), Herfindahl-Hirschman Index (HHI), dan Minimum Efficient Scale (MES) sebagai alat analisis. Melalui PFFM, kami mengidentifikasi pesaing di dalam industri, ancaman barang pengganti, ancaman pendatang baru, kekuatan tawar pemasok, dan kekuatan tawar pembeli. Selain itu, alat analisis CR, HHI, dan MES digunakan untuk menelaah struktur pasar industri. Hasil analisis menunjukkan bahwa industri bakpia di Yogyakarta bisa dikategorikan ke dalam tipe pasar oligopoli konsentrasi rendah (low–grade oligopoly). Selain itu, kami juga menemukan bahwa hambatan masuk pasar industri bakpia di kota Yogyakarta relatif tinggi.

Pengaruh Kepribadian dalam Meningkatkan Loyalitas Merek Disney+Hotstar di Indonesia Odelia, Franciska; Madeline, Victoria; Joseph Wibowo, Alexander Ibnu; Yudianto, Bernadinus Realino
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.15-29

This study analyzes the influence of personality on consumer benefits, perceived quality, and brand loyalty of Disney+ Hotstar in Indonesia. In addition, this study also analyzes the effect of consumer benefits and perceived quality on Disney+ Hotstar’s brand loyalty in Indonesia. This research methodology uses a quantitative methodology where researchers collected data from 388 respondents and processed using the statistical programs SPSS 27 and AMOS 26. This research proves that “excitement” personality influences the "superhero" and "fiction and drama" genres. The "excitement" personality influences the "superhero" genre. The "superhero" genre influences brand loyalty.. The personalities of "excitement", "modernity", and "sincerity" influence perceived quality. Perceived quality is stated to influence brand loyalty. Personality is stated not to affect brand loyalty. This research proves the variable correlation of the antecedent variables of the formation of Disney+ Hotstar brand loyalty in Indonesia.

Memprediksi Intensi Membeli Ulang dan Word-of-Mouth Pengunjung Perhelatan Musik Winarno, Ahmad Faizy; Firdaus, Ghafiki Keysha; Wibowo, A. J. Ibnu; Yudianto, Bernardinus Realino
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.39-60

This research aims to analyze the influence of music performance visitor involvement on value co-creation behavior, visitor experience, intention to repurchase music performance tickets, and word of mouth. The research method used is quantitative with a focus on the Jabodetabek area and informants who have musical knowledge. It is hoped that the results will contribute to academic understanding in the field of music branding and marketing as well as provide practical insight for the music industry. Research limitations include subjects who are fans of music performances in Indonesia.

Co-Authors Ali, Alavi Alicia, Celyn Alvina A. G. Ginting Bernardinus Realino Yudianto Budi Suharjo F Nugro Hardianto Firdaus, Ghafiki Keysha Fransisca Mulyono Gabriella Scarlett Gandhi Pawitan Grace Ilona Subagio Handyanto Widjojo Hendrawan, Ranny Marcella Kevin, Pascalis Madeline, Victoria Megawati Simanjuntak Novi Amelia Odelia, Franciska Phoebe, Phoebe Richarta Jawhar Ricky Reksoprawiro Sabrina Lioe Suherman Widjaja Ujang Sumarwan Winarno, Ahmad Faizy Yohanes Eko Widodo Yudianto, Bernadinus Realino Yudianto, Bernardinus Realino

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