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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Dampak COMMED: Jurnal Komunikasi dan Media JEBD Jurnal Kajian Hukum Dan Kebijakan Publik Jurnal Mahkota Bisnis
Mona Lisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Jurnal Mahkota Bisnis

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PENGARUH NILAI NASABAH TERHADAP LOYALITAS MELALUI KEPUTUSAN NASABAH SEBAGAI VARIABEL INTERVENING PADA PT PERMODALAN NASIONAL MADANI (PNM) MEKAR CABANG HAMPARAN PERAK Mona Lisa; Ahmad Fadli; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.45

Abstract

Abstract This study aims to determine whether customer value and customer loyalty affect customer satisfaction at PT. Madani National Capital (PNM) Mekaar Branch Overlay Perak. This type of research is quantitative research. This research was conducted at the office of PNM Mekar (Building a Prosperous Family Economy) which is located at Jl. Sukaramai Hamlet III Pasar II No. 169 Kec. Deli Serdang Regency Silver Expanse. The population in this study consisted of all customers of PNM Mekar Branch Hamparan Perak, amounting to 4393 customers. The number of samples in this study were 500 PNM Mekaar Hamparan Perak customers. The results of this study There is a partial influence between customer value on customer loyalty at PT. PNM Mekaar Perak Branch. There is a partial influence between customer loyalty on customer satisfaction at PT. PNm Mekaar Perak Branch. There is a partial influence between customer satisfaction and customer value at PT. PNM Mekaar Branch Hamparan Perak. Customer value and customer loyalty simultaneously affect customer satisfaction at PT. PNM Mekaar Perak Branch
Co-Authors Abdul Razak Ageng Rara Cindoswari Ahmad Fadli Annisaa’ Jawaad Armawan, Ladyka Viola Aulia Mangatur Sinaga Muharramah, Disa Hijratul Muni Ayu Lestari Nesia Hani Putri Novirsari, Emma Rahmi Fitri J Saputra, Yoerdy Agusmal Yofina Mulayati