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All Journal Jurnal Manajemen Atma Jaya Jurnal Manajemen
Wanda Anjani
Business School, Management-Marketing, Pelita Harapan University Karawaci, Tangerang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF PERCEIVED VALUE, IDENTITY, AND SELF-CONGRUITY ON AQUA LIFE PURCHASE INTENTION Yokie Radnan Kristiyono; Wanda Anjani
Jurnal Manajemen Vol 17 No 2 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v17i2.2003

Abstract

Environmental friendly efforts are a major thing that is important and must be applied in our life. AQUA LIFE is one of the product innovations made by PT. Tirta Investama to support environmentally friendly actions. This research was conducted to examine the consumer behavior of purchase intentions regarding identity and self congruity to Green Marketing with the Perceived Value that has been offered. The study was conducted for three months by collecting data using a questionnaire, then it was analyzed using SmartPLS v. 3.3.2 using validity, reliability, and common method bias in the pre-test and actual test. The result showed that the overall T-statistics and P-Value met the rule of thumb, >1.96 and <0.05 explains that consumers are interested in buying AQUA LIFE with the product concept and packaging that are offered with an environmental-friendly concept, and they have experienced a Green Perceived Value. Consumers are aware of and want AQUA LIFE to fulfill their needs in accordance with their identity and self congruity
THE INFLUENCE OF PERCEIVED VALUE, IDENTITY, AND SELF-CONGRUITY ON AQUA LIFE PURCHASE INTENTION Yokie Radnan Kristiyono; Wanda Anjani
Jurnal Manajemen Vol 17 No 2 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.87 KB) | DOI: 10.25170/jm.v17i2.2003

Abstract

Environmental friendly efforts are a major thing that is important and must be applied in our life. AQUA LIFE is one of the product innovations made by PT. Tirta Investama to support environmentally friendly actions. This research was conducted to examine the consumer behavior of purchase intentions regarding identity and self congruity to Green Marketing with the Perceived Value that has been offered. The study was conducted for three months by collecting data using a questionnaire, then it was analyzed using SmartPLS v. 3.3.2 using validity, reliability, and common method bias in the pre-test and actual test. The result showed that the overall T-statistics and P-Value met the rule of thumb, >1.96 and <0.05 explains that consumers are interested in buying AQUA LIFE with the product concept and packaging that are offered with an environmental-friendly concept, and they have experienced a Green Perceived Value. Consumers are aware of and want AQUA LIFE to fulfill their needs in accordance with their identity and self congruity
Co-Authors Yokie Radnan Kristiyono