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Avianto Nugroho
Program Studi Ilmu Komunikasi, Unika Atma Jaya Jakarta
Languange, Linguistic, Communication & Media

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Evaluasi Strategi dan Implementasi 360º Communications di Indonesia Dorien Kartikanwangi; Nia Sarinastiti; Avianto Nugroho
Jurnal InterAct Vol 2, No 1 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.975 KB) | DOI: 10.36388/ia.v2i1.738

Abstract

The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless, there is still a debate on the effectiveness and efficiency of this model during the implementation on the field.  The objective of the study is not merely conducting a general evaluation on the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion dan interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/ industry it does and the communication objective it chooses.
Co-Authors Dorien Kartikanwangi Nia Sarinastiti