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All Journal Jurnal Komunikasi Jurnal InterAct Jurnal Kajian Komunikasi Coverage: Journal of Strategic Communication Journal of Sustainable Tourism and Entrepreneurship ASPIRATION Journal International Journal of Business and Applied Economics (IJBAE) Jurnal InterAct Journal of Indonesian Specialized Nutrition Journal of Indonesia Marketing Association
Nia Sarinastiti
School Of Communication, Faculty Of Business Administration And Communication Atma Jaya Catholic University, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Communicating Corporate Social Responsibility Nia Sarinastiti
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Menjalankan dan mengkomunikasikan mengenai upaya perusahaan dalam menjalankan Corporate Social Responsibility (CSR, Tanggung Jawab Sosial Perusahaan) sangat beragam. Namun, seringkali komunikasi lebih mengutamakan pada pandangan perusahaan bukan mengutamakan pada pandangan stakeholder atau partisipasi mereka dalam program CSR tersebut.Tulisan ini berusaha mengangkat bagaimana sebaiknya mengkomunikasi program CSR secara layak (dan bertanggung jawab) untuk dikembangkan oleh perusahaan sebagai bagian dari aktivitas public relations/corporate communication mereka. Dalam tulisan ini akan membahas upaya yang dilakukan oleh Accenture - konsultan manajemen dan teknologi - dalam mengkomunikasikan aktivitas CSR mereka.
Evaluasi Strategi dan Implementasi 360º Communications di Indonesia Dorien Kartikanwangi; Nia Sarinastiti; Avianto Nugroho
Jurnal InterAct Vol 2, No 1 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.975 KB) | DOI: 10.36388/ia.v2i1.738

Abstract

The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless, there is still a debate on the effectiveness and efficiency of this model during the implementation on the field.  The objective of the study is not merely conducting a general evaluation on the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion dan interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/ industry it does and the communication objective it chooses.
Strategi dan Implementasi Program CSR dalam Memberdayakan Ekonomi Lokal pada Program Bantuan Modal Kerja Bergulir UMKM Nia Sarinastiti; Clara Subardjo
Jurnal InterAct Vol 2, No 2 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36388/ia.v2i2.744

Abstract

This research discussed the strategy and implementation of a CSR program focusing  on  the  roll-over  credit  or  capital  loan  for  Micro,  Small  and Medium Enterprises byPT. Indocement Tunggal Prakarsa Tbk Citeureup (Indocement). The program distributes to villages around the company‘s operational activities.  The research applied a framework based on the CSR concept  relevant  to  corporate  social  marketing  for  community development, economic impact andtriple bottom line.   The qualitative method research conducted observation and in-depth interviews to relevant company representatives and beneficiaries. The result indicated that CSR strategy and implementation at Indocement has been able to mirror the triple bottom line concept, which means that some of its profit is used for community development in its surrounding area. The program has also provided direct and indirect economic impact to the communities.
Empowering Youth: Entrepreneurship and Employability (Study Case: Youths in Karawang, West Java) Nia Sarinastiti
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.164 KB) | DOI: 10.36388/ia.v4i1.731

Abstract

The future of youth in any emerging countries has received attention from various stakeholders, including government, corporations and non-governmental organizations. The reason is that globalization creates competition and that competitiveness does not take a day to build. The concern also arises from regionalization, for example, the upcoming ASEAN Economic Community, whereas all individuals are considered borderless in regards to employment and specifically skills. How can countries, regardless of state-non state organizations empower youth by providing skills development? Accenture and Indonesia Business Links (IBL) – an NGO specifically focus on CSR -- partnered to develop an empowerment model for youth, by using a pilot in Karawang, West Java.  Through a simple survey and focus group discussions with stakeholders, Accenture and IBL produced a model that would be able to facilitate entrepreneurship and employability. Although the finding indicates that employability is still the main concern of youth rather than entrepreneurship, the model can be used as the basis for corporations deciding on which program to focus.
Evaluation On Behavior Change Communication Program Campaign On Hiv And Aids Prevention Among Key Affected Population (Case Study: Information Education Communication, HIV Counseling Test Brochure for Jakarta’s Female Sex Workers) Novita Sari; Nia Sarinastiti
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.182 KB) | DOI: 10.36388/ia.v5i1.767

Abstract

The background of this research is based on the limited qualitative evaluation of HIV prevention campaign conducted by the Indonesia National AIDS Commission. This thesis demonstrates the importance of conducting an evaluation in any communication campaigns. Drawing on P-Process framework and Steps to Behavioral Change, this study examines the impact of HIV Counseling &Testing brochure towards female sex workers in Jakarta province. Five elements are administered to evaluate the expected changes: knowledge, approval, intention, practice, and advocacy. In addition, the element feedback is aimed to accommodate considerations. The research applied qualitative approach, study case method and in-depth interviews towards nine sources to gather information. The result of this research suggests that despite of the positive acceptance from the key affected population, Indonesia National AIDS Commission requires strengthening planning management, development, and testing communication materials.
The Effects of Integrity Campaign Towards Managing Ethical Change During National Examinationi Nia Sarinastiti
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.875 KB) | DOI: 10.36388/ia.v6i1.1245

Abstract

The objective of this research is to review the effects of an integrity campaign during the national examination for elementary until high school students. For two years, 2015 and 2016, the Ministry of Education and Culture conducted a campaign that focused on an effort to decrease cheating during examinations by placing the responsibility to each of the municipal/regency throughout Indonesia. The theme “Prestasi penting, jujur yang utama” or in short “Prestige is important, but honesty is first” received many responses, including government officials who are shocked on the results of their schools. The theoretical approach is using Smith’s evaluation of awareness, acceptance and action objectives to help understand government communication efforts in changing the mindset and behavior of its stakeholders. The research method focuses on qualitative data, which are anecdotes (through interviews and documents) and observations, supported by response data managed by the Ministry of Education and Culture for 2015 and 2016 campaigns. The findings of the research indicated that all hierarchy of objectives were reached; and therefore, the campaign was effective
STAGES AND COMPONENTS OF A PERSUASIVE CAMPAIGN Herbert Simmons; Nia Sarinastiti
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.732 KB) | DOI: 10.36388/ia.v1i1.640

Abstract

Sebuah kampanye persuasif merupakan suatuupaya yang terkelola, berkelanjutan untuk mempengaruhikelompok-kelompok kepentingan atau organisasiorganisasitertentu melalui serial pesan-pesan. Beberapakampanye berorientasi pada produk, yang lain pada citra,dan bahkan berorientasi pada isu-isu khas. Pada kategorikampanye terakhir, komunikasi bertujuan untuk merubahperilaku, atau bertujuan mendapatkan hati dan benakpublik tertentu. Topik ini memberikan pengantar umum tentangperencanaan sebuah kampanye melalui model yangmengutamakan pada penentuan tujuan, penelitian danpengembangan, strategi dasar, mobilisasi, legitimasi,promosi, dan aktivasi. Bahasan mengenai evalusasijuga dipaparkan untuk, Diharapkan artikel ini dapatmemberikan kepada pembaca dapat memiliki kemampuanuntuk menganalisa kampanye persuasif dan merencanakandan mengelola kampanye sederhana secara sendiri.
RELATIONS OF REMOTE WORKING TO MENTAL HEALTH Nia Sarinastiti; Ario Bimo; Jeffrey Cole
ASPIRATION Journal Vol. 2 No. 2 (2021): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1018.864 KB)

Abstract

Since the pandemic, remote work is the only option to keep people’s productivity outside of the workplace. At first, people were happy to not be having to commute, spending more time at home and having extra hours to do interesting activities not related to work. But that did not last long. Approximately six months later indicate changes to mental states. The aim of this research is to understand the relations of remote work during the Covid-19 pandemic to mental health and identify activities that help to bridge mental health issues. Conceptual thinking of the research is based on social networks, social relations, lifestyle preference, social media hashtags. Research method uses social network analytics based on Netlytic.org and Gephi tools to determine the depth of the relations. The result states that remote work has relations to mental health, in which the wellbeing of individuals relates to the way they work, which hence alter the use of time to do other useful activities.
Edukasi komunikasi politik dalam menciptakan kesadaran dan minat pemilih perempuan Nia Sarinastiti; Petty S. Fatimah
Jurnal Kajian Komunikasi Vol 7, No 1 (2019): June 2019
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.022 KB) | DOI: 10.24198/jkk.v7i1.19125

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana perempuan melihat dan berpartisipasi dalam dinamika politik di Indonesia saat ini. Konsep yang mendasari penelitian adalah sosialisasi politik, partisipasi publik, preferensi dan kesetaraan gender karena di dalam menentukan preferensi seharusnya mendapatkan edukasi publik sehingga akhirnya menentukan tingkat partisipasi individu, dalam hal ini perempuan. Metode penelitian dilaksanakan secara mixed methods melalui survei, Focus Group Discussion (FGD) dan wawancara. Penentuan kategori adalah untuk melihat apakah terdapat perbedaan juga terhadap pengalaman dan preferensi pada kedua kelompok pemilih ini yang terkait pula pada perbedaan kelompok usia. Penyebaran survei dilakukan sebelum PILKADA 28 Juni secara online dengan menyertakan link pada website dan media sosial tertentu. Hasil sampling melalui penyebaran tersebut menghasilkan sejumlah 1,580 responden. Sedangkan untuk FGD dilaksanakan setelah berlangsungnya PILKADA, dengan tujuan untuk mengkonfirmasi temuan bagaimana para perempuan memahami program para kandidat, bagaimana minat muncul pada waktu PILKADA dan mengapa akhirnya memilih. Hasil analisis matriks menunjukkan bahwa banyak pemilih yang kurang terinformasi, padahal memiliki minat. Selain itu, minat perempuan memilih didasarkan pada keinginan menjalankan hak pilihnya dan minat pemilih didasarkan pada pemahaman terhadap rekam jejak calon melalui media online, televisi dan media sosial. Walau demikian masih ada kelompok pemilih perempuan lebih mengenal calon dari lingkungan keluarga, spanduk/baliho, koran, dan dari materi Komisi Pemilihan Umum. Sedangkan preferensi yang muncul untuk sifat pemimpin adalah jujur dan berintegritas, mempunyai pengalaman memimpin dan tegas, dan kedekatan dengan masyarakat.
The Relationship Between Brands’ Usage and The Body Image of Young Indonesian Women Alberta Donette Prasanti Nugraha; Nia Sarinastiti
CoverAge: Journal of Strategic Communication Vol 13 No 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v13i2.4639

Abstract

Marketing activities by brand on Instagram have an impact on women's body image because the models used by brand tend to represent a standard of beauty that exists in society. However, brand have started using models of all body shapes and sizes to meet the demands of consumers on social media in recent years. This study aims to determine whether there is a relationship between the use of social media Instagram by brand and the body image of young Indonesian women by using the Agenda Setting theory, Body Image through the Multidimensional Body Self Relation Questionnaire-Appearance Scale (MBSRQ-AS). Data for quantitative research were obtained by distributing online questionnaires to young women aged 18-24 years who live in the areas of Jakarta, Bogor, Depok, Tangerang and Bekasi who are active Instagram users through a non-probability sampling technique. Research result states that a relationship between brands’ usage of social media (Instagram) and the body image of young Indonesian women was formed when they were exposed to marketing content featuring models with thin bodies as well as various body shapes and sizes. In addition, they also formed a perception on the content in regard to their needs, interests, and if they found the model ‘interesting’. However, the usage of Instagram by brand did not appear to have a relationship with the behavior of young women as most respondents almost never exercised excessively or limited their diet after seeing the brands’ content.
Co-Authors Alberta Donette Prasanti Nugraha Alifah Wulandari, Alifah Apriani, Ari Ario Bimo Avianto Nugroho Clara Subardjo Dorien Kartikanwangi Herbert Simmons Hilda Yuliastuti Jatiningrum, Hindah Jeffrey Cole Kamsariaty, Kamsariaty Musiawan, Ria Novita Sari Petty S. Fatimah Rubadi Siti Annisa Wahdiniawati Stefani Dewinatalia Sukmayadi Sukmayadi Tengku Riza Zarzani N Wagiu Basrowi, Ray Wewengkang, Antonio Vincentius