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All Journal Pro Bisnis EKONOMIS : Journal of Economics and Business Jurnal Abdi Masyarakat Indonesia Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Wisnu Wijayanto
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Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Journal : Pro Bisnis

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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNA UNTUK BERTAHAN PADA BLACKBERRY SMARTPHONES Cahyaningtyas Ria Uripi; Wisnu Wijayanto
Pro Bisnis Vol 8, No 2: Agustus (2015)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.604 KB) | DOI: 10.35671/probisnis.v8i2.363

Abstract

Research about customer loyalty on Blackberry users is interesting, because competition in market of smartphones is powerfull.  The purpose of this study was analyzed the effect of trust, customer satisfaction and switching cost on customer loyalty of  Blackberry Smartphones users in  Purwokerto. The sample of this study was 133 respondents. The analytical tool used in this study is Structural Equation Modeling (SEM) with Amos 16.0 program. The results of this study indicate that trust, customer satisfaction and switching cost effect on customer loyalty. Thus, Blackberry Smartphones needs to provide the highest priority on switching cost, because it would strengthen customer loyalty. Keywords :  blackberry, android.
Co-Authors Adela Puspa Dwita Cahyaningtyas Ria Uripi Diah Retnowati Lestari, Herwiek Diyah Nirmala Nirmala Priyatama, Tunggul Surveyandini, Mayla