Article Per Year (5 Year)
p-Index From 2021 - 2026
1.259
P-Index
This Author published in this journals
All Journal Pro Bisnis EKONOMIS : Journal of Economics and Business Madani : Indonesian Journal of Civil Society Jurnal Abdi Masyarakat Indonesia Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Multidisciplinary Science: MIKAILALSYS
Wisnu Wijayanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Physics Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNA UNTUK BERTAHAN PADA BLACKBERRY SMARTPHONES Cahyaningtyas Ria Uripi; Wisnu Wijayanto
Pro Bisnis Vol 8, No 2: Agustus (2015)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.604 KB) | DOI: 10.35671/probisnis.v8i2.363

Abstract

Research about customer loyalty on Blackberry users is interesting, because competition in market of smartphones is powerfull.  The purpose of this study was analyzed the effect of trust, customer satisfaction and switching cost on customer loyalty of  Blackberry Smartphones users in  Purwokerto. The sample of this study was 133 respondents. The analytical tool used in this study is Structural Equation Modeling (SEM) with Amos 16.0 program. The results of this study indicate that trust, customer satisfaction and switching cost effect on customer loyalty. Thus, Blackberry Smartphones needs to provide the highest priority on switching cost, because it would strengthen customer loyalty. Keywords :  blackberry, android.
Minat Berwirausaha Kaum Wanita di Kota Purwokerto Nirmala Nirmala; Wisnu Wijayanto
Ekonomis: Journal of Economics and Business Vol 5, No 1 (2021): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i1.319

Abstract

This study aims to identify the factors that encourage women's interest in entrepreneurship. This research uses a qualitative approach. Data collection techniques were carried out through observation, in-depth interviews, and discussions. Based on the sampling technique using purposive sampling method and snowball sampling, it obtained 30 respondents. Data analysis using data analysis model Miles and Huberman. The results showed that (1) as many as 56.7% of women entrepreneurs who have run their businesses for more than 3 years, (2) as many as 80% of women entrepreneurs are engaged in the culinary field, (3) as many as 30% of informants got the initial idea to open a business to distribute hobbies, as well as (4) factors that encourage women's interest in entrepreneurship are seeing business opportunities as much as 40%, the desire to improve self-efficacy by 23.4%, having flexibility in time and opening employment opportunities as much as 13.3%, and the desire to manage finances itself as much as 10%. The implications of this research are (1) business owners need a strong entrepreneurial spirit and commitment in running a business as one of the keys to success in developing a business (2) people who want to be entrepreneurial can increase their discernment to see and seize business opportunities, (3) the government, especially government agencies. related needs to be more active in empowering and fostering women entrepreneurs, especially in terms of business management capabilities.
Meningkatkan Hasil Usaha dengan Penerapan Akuntansi yang Baik pada UMKM Peyek Kacang Al Rumi, Kecamatan Rawalo, Banyumas Tunggul Priyatama; Cahyaningtyas Ria Uripi; Diah Retnowati; Herwiek Dyah Lestari; Wisnu Wijayanto
Jurnal Abdi Masyarakat Indonesia Vol 2 No 4 (2022): JAMSI - Juli 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.393

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia mempunyai kontribusi yang penting sebagai penopang perekonomian. Kendala yang biasanya dihadapi oleh para UMKM untuk berkembang, diantaranya adalah masalah rendahnya profesionalisme tenaga pengolahan usaha UMKM (SDM), keterbatasan modal dan askes terhadap pasar dan perbankan, kemampuan penguasaan teknologi yang masih kurang, pemahaman hukum yang masih kurang, akuntabilitas yang masih rendah, dan lain sebagainya. Adanya beberapa kendala tersebut, nampaknya diperlukan perhatian pada sektor UMKM ini agar dapat berkembang lebih lanjut. Kegiatan pengabdian kepada masyarakat dilakukan oleh tim pengabdian FEB Unwiku pada usaha Peyek Al Rumi untuk dapat membantu pelaku usaha mengembangkan usahanya melalui pemaparan materi dan pendampingan dalam penerapan akuntansi UMKM. Kegiatan pengabdian kepada masyarakat yang berupa penyuluhan dan pendampingan ini dilaksanakan pada bulan November 2021 sampai dengan Desember 2021, bertempat di Desa Banjarparakan, Kecamatan Raawalo, Kabupaten Banyumas. Hasil kegiatan pengabdian menunjukkan bahwa kondisi pembukuan UMKM Peyek Kacang Al Rumi sebelumnya masih sangat sederhana, hanya melakukan pencatatan mengenai keluar masuk jumlah uang dan peyek, dan terkadang tidak mengumpulkan bukti-bukti transaksi. Penerapan prinsip akuntansi juga belum sesuai dengan SAK EMKM. Namun, setelah adanya kegiatan pengabdian, UMKM ini mulai mencoba untuk memisahkan antara modal usaha dengan harta pribadi, mulai dilakukannya pencatatan transaksi keuangan dengan lebih baik sesuai dengan SAK EMKM. Laporan keuangan juga mulai tersajikan, meskipun masih cukup sederhana. Dengan perkembangan positif ini, diharapkan pelaku usaha mampu melakukan pencatatan keuangan secara keberlanjutan dan menghasilkan laporan keuangan yang dapat berdampak baik bagi usaha yang dijalankannya.
Pengaruh Store Atmosphere, Kualitas produk, Gaya Hidup dan Content Marketing terhadap Keputusan Pembelian pada Punkalan Coffee Purwokerto Adela Puspa Dwita; Mayla Surveyandini; Wisnu Wijayanto
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan bisnis coffee shop yang pesat di Purwokerto menyebabkan persaingan semakin ketat, sehingga pelaku usaha perlu memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere, kualitas produk, gaya hidup, dan content marketing terhadap keputusan pembelian di Punkalan Coffee Purwokerto. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 110 responden yang merupakan konsumen Punkalan Coffee. Teknik pengambilan sampel dilakukan secara purposive sampling dengan kriteria konsumen yang pernah melakukan pembelian minimal dalam 3 bulan terakhir. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa secara simultan keempat variabel independen berpengaruh signifikan terhadap keputusan pembelian. Secara parsial, variabel store atmosphere, kualitas produk, gaya hidup dan content marketing berpengaruh positif dan signifikan. Implementasi strategi yang tepat pada aspek store atmosphere, penyajian produk berkualitas, gaya hidup konsumen dan pemasaran konten digital terbukti dapat meningkatkan keputusan pembelian konsumen. Hasil ini mendukung teori Service Dominant Logic dan Theory of Planned Behavior yang menekankan pentingnya nilai pengalaman dan niat perilaku dalam keputusan konsumen. Kesimpulannya, pelaku usaha coffee shop disarankan untuk memprioritaskan desain ruang yang nyaman, inovasi produk yang berkelanjutan, penawaran produk yang relevan dengan tren serta konten pemasaran digital yang menarik untuk meningkatkan daya tarik dan keputusan pembelian konsumen.
Digital Smart Marketing: Membangun UMKM Tangguh di Era Ekonomi Digital 5.0 Enrico Aziezy; Heru Cahyo; Wisnu Wijayanto; Zhika Vilanti; Florenkias Nikosal
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v8i1.3055

Abstract

 Micro, Small, and Medium Enterprises (MSMEs) play a vital role in strengthening the local economy of Sunyalangu Village, Karanglewas District, Banyumas Regency. However, most MSMEs still face limitations in utilizing digital technology, particularly in marketing, business administration, and transaction management. This community service activity, titled "Building Resilient MSMEs in the Digital Economy 5.0 Era," aims to improve  digital literacy and technology-based business management skills among MSMEs. This program was implemented using a gradual training, mentoring, and counseling approach from October to November 2025. A total of 30 MSMEs participated in the activities, which included digital literacy counseling, digital marketing training through social media and marketplaces, and assistance in creating online store accounts and digital-based administration systems. The results of the activity showed that most participants successfully established active marketplace accounts and began implementing online marketing strategies, which have resulted in an expanded market reach and increased business operational efficiency. However, limited internet infrastructure and the availability of digital devices remain obstacles to optimizing technology utilization. Overall, this activity has had a positive impact on changing the business behavior of MSMEs and strengthening their business independence and resilience in the face of the digital economy's development. 
The Influence of Online Customer Reviews, Online Customer Ratings, Cash on Delivery, Free Shipping Taglines, and Product Bundling on Purchase Decisions of Marina Products at the Official Shopee Store Grecya Ho; Enrico Aziezy; Wisnu Wijayanto; Dian Safitri P Koesoemasari
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10350

Abstract

The rapid growth of e-commerce in Indonesia has transformed consumer behavior in online purchasing decisions, particularly as consumers increasingly rely on informational and promotional signals before completing digital transactions. Previous studies on the effects of online customer reviews, online customer ratings, Cash on Delivery, free shipping taglines, and product bundling on purchasing decisions have produced inconsistent findings. This study aims to analyze the effects of online customer reviews, online customer ratings, Cash on Delivery, free shipping taglines, and product bundling on purchasing decisions for Marina products at the Shopee Official Store. This study employed a quantitative method with an explanatory research design. The population consisted of students from the Faculty of Economics and Business at Universitas Wijayakusuma Purwokerto who had purchased Marina products through the Shopee Official Store. Using purposive sampling, 100 respondents were selected as the research sample. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression analysis. The findings indicate that online customer reviews, online customer ratings, Cash on Delivery, free shipping taglines, and product bundling have positive and significant effects on purchasing decisions. Product bundling emerged as the most dominant factor influencing purchasing decisions, whereas Cash on Delivery had the lowest yet still significant effect. The coefficient of determination value of 76.9% indicates that the independent variables strongly explain variations in purchasing decisions. The study concludes that digital marketing strategies based on information quality, promotional incentives, and transaction security play important roles in strengthening consumer purchasing decisions on marketplace platforms. These findings contribute to digital marketing literature by clarifying the combined influence of consumer-generated information, payment security, and promotional strategies, while providing practical implications for companies to improve review quality, maintain product ratings, optimize free shipping promotions, strengthen Cash on Delivery services, and develop product bundling strategies aligned with consumer needs.
The Influence of Online Customer Reviews, Online Customer Ratings, Convenience, and Trust on Product Purchase Decisions on the Shopee Application among Students in Purwokerto Davita Putri Azaria; Wisnu Wijayanto; Akbar Pahlevi
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10633

Abstract

The rapid growth of e-commerce has transformed consumer purchasing behavior in online environments, particularly under conditions of information asymmetry and transaction uncertainty. In such contexts, consumers increasingly rely on online customer reviews, online customer ratings, platform convenience, and marketplace trust as evaluative cues in making purchase decisions. This study aimed to examine the influence of online customer reviews, online customer ratings, convenience, and trust on purchase decisions among university students using the Shopee application in Purwokerto. A quantitative approach with a survey method was employed, involving 100 respondents selected through purposive sampling. The respondents were students who had completed at least two purchases on Shopee within the previous six months. Data were collected through questionnaires and analyzed using multiple linear regression. The findings reveal that online customer reviews, online customer ratings, convenience, and trust each have a positive and significant effect on purchase decisions. Among these variables, convenience emerged as the most influential determinant of purchasing behavior. The coefficient of determination indicates that the four independent variables collectively explain 77.7% of the variance in purchase decisions. The study concludes that information quality, platform usability, and consumer trust are critical factors shaping online purchasing decisions in e-commerce environments. These findings contribute to the literature on digital consumer behavior by demonstrating the combined role of informational, functional, and relational factors in purchase decision-making, while offering practical implications for e-commerce platforms to optimize review and rating systems, improve user convenience, and strengthen consumer trust to sustain competitiveness in the digital marketplace.
The Influence of Content Marketing, Online Customer Reviews, Live Streaming, and Flash Sales on Purchase Decisions of Ethica Seply Products at Bindawood Purwokerto TikTok Shop Aulia Azzahra; Wisnu Wijayanto; Akbar Pahlevi
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10795

Abstract

The growth of TikTok Shop as a social commerce platform has transformed consumer purchasing behavior in the Muslim fashion industry, particularly through digital marketing strategies that integrate product information, real-time interaction, consumer-generated evaluations, and promotional incentives. This study aimed to examine the effects of content marketing, online customer reviews, live streaming, and flash sales on consumers’ purchase decisions regarding Ethica Seply products on TikTok Shop Bindawood Purwokerto. A quantitative approach with an explanatory research design was employed, involving 188 respondents selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The findings indicate that content marketing, online customer reviews, live streaming, and flash sales each have positive and significant effects on purchase decisions. Among these variables, online customer reviews emerged as the most influential determinant, while the four variables collectively explained 67% of the variation in purchase decisions. The study concludes that integrated digital marketing strategies play a significant role in strengthening consumer purchase decisions in social commerce environments. These findings contribute to the literature on digital marketing and social commerce by demonstrating the combined influence of content-based, interaction-based, review-based, and promotion-based strategies on consumer behavior in the Muslim fashion industry. Practically, the study implies that businesses should optimize customer review management, improve content quality, enhance live streaming engagement, and design effective flash sale programs to strengthen consumer trust and engagement.
Co-Authors Adela Puspa Dwita Aulia Azzahra Cahyaningtyas Ria Uripi Cahyo, Heru Davita Putri Azaria Diah Retnowati Dian Safitri P Koesoemasari Enrico Aziezy Florenkias Nikosal Grecya Ho Lestari, Herwiek Diyah Nirmala Nirmala Pahlevi, Akbar Priyatama, Tunggul Surveyandini, Mayla Zhika Vilanti