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All Journal Sains: Jurnal Manajemen dan Bisnis Journal of Economy, Accounting and Management Science (JEAMS)
Liza Mumtazah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa ) Ernie Larasari; Lutfi Lutfi; Liza Mumtazah
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.51 KB) | DOI: 10.35448/jmb.v10i2.4234

Abstract

This study aims to determine influence brand ambassador and event sponsorship on purchase intention (Y) through brand image(Z) as intervening variable on Vivo smartphone product. The method used in this research is quantitative research with descriptive approach. The population in this study is all the students of the University of Sultan Ageng Tirtayasa who is not a user of Vivo smartphones. The samples were 100 students of Sultan Ageng Tirtayasa University using accidental sampling method. Technique of the analysis used in this research is Structural Equation Modelling (SEM) with analysis tool by SmartPLS 3.0 student version. The result of this study show that : (1) Brand ambassador has positive and no significant effect on purchase intention, (2) Event sponsorship has negative and no significant effect on purchase intention, (3) Brand ambassador has positive and significant effect on brand image. (4) Event sponsorship has positive and significant effect on brand image. (5) Brand image has positive and significant effect on purchase intention (6) Brand image can mediate the relationship between brand ambassador with purchase intention (7) Brand image can mediate the relationship between event sponsorship with purchase intention.
The Effect of Employee Absenteeism and Turnover on Innovation and Organizational Performance Devy Senza Maulina; Wawan Prahiawan; Liza Mumtazah
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 5 No. 2 (2024): March
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.571 KB)

Abstract

This research was conducted to determine the influence of employee absenteeism and turnover on innovation and organizational performance. The variables used in this research are employee absenteeism and turnover, where how much influence these two variables have on the success of innovation and organizational performance. The data collection method uses literature study which is then searched for research gaps from several articles/journals in this research. The research results show that employee absenteeism and turnover have a negative and significant effect on innovation and organizational performance. The higher the level of employee absenteeism, the more difficult it will be for the employee to contribute to organizational performance. This means that the higher the level of absenteeism, the lower the innovation and organizational performance. High employee turnover can also affect organizational performance and innovation. Frequent loss of competent employees can hamper innovation and organizational performance. This means that the higher the employee turnover rate, the lower the innovation and organizational performance. To improve organizational performance, innovation is very important. If a company has an environment that supports innovation, its employees can become more innovative and creative. This means that innovation has a significant positive effect on organizational performance.
Co-Authors Devy Senza Maulina Ernie Larasari Jayawarsa, A.A. Ketut Wawan Prahiawan