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All Journal Journal Industrial Servicess JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Andhika Eko Prasetyo
Universitas Internasional Semen Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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Klasterisasi Wilayah Pemasaran berdasarkan Preferensi Konsumen terhadap PT. X Andhika Eko Prasetyo; Ismi Maisaroh
Journal Industrial Servicess Vol 3, No 1c (2017): Oktober 2017
Publisher : Fakultas Teknik Jurusan Teknik Industri Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36055/jiss.v3i1c.2093

Abstract

PT. X berupaya meningkatkan penjualan dengan menerapkan strategi pemasaran yang tepat guna mempertahankan dan meningkatkan market share. Strategi pemasaran terbagi menjadi beberapa program pemasaran yang tidak bisa dilaksanakan untuk keseluruhan wilayah pemasaran karena membutuhkan sumber daya yang cukup besar. Program Pemasaran akan disesuaikan dengan karakteristik konsumen yang berbeda-beda di masing-masing wilayah pemasaran. Wilayah pemasaran diklasifikasi menjadi beberapa kelompok (klaster) berdasarkan preferensi konsumen terhadap produk dan citra perusahaan. Pelaksanaan program pemasaran akan diterapkan berbeda untuk masing-masing klaster sehingga lebih efisien dari segi biaya dan efektif tepat pada sasaran. Upaya pengelompokan ini dapat dilakukan dengan metode K-Means Clustering. Dalam metode ini ditentukan jumlah kelompok yang akan dibentuk adalah sejumlah 3 (tiga) klaster yaitu Preferensi Positif, Netral, dan Negatif. Masing-masing klaster tersebut telah ditentukan memiliki bagian ruang yang sama dengan pusat klaster yang berbeda antar satu dan lainnya.
Pengembangan Wisata Warakas berbasis Edu Eco Wisata sebagai Penunjang Kampung Bahari Nusantara Andhika Eko Prasetyo; Paramita Setyaningrum; Fandi Angga Prasetya
Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 2 (2022): Agustus
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (963.207 KB)

Abstract

The Government through the Creative Economy Program plans to build Kampung Bahari Nusantara (KBN) in Bungah sub-district. The implementation of this community service aims to provide assistance for the realization of KBN in Mengare. The implementation of the design of the Mengere area tourism development with the concept of Kampung Bahari Nusantara through several stages, namely extracting information about the potential that exists in the villages of Kramat, Tanjung Widoro, and Watu Agung using interviews and observations with snowball sampling techniques. The second stage is weighting the tourism potential that is easy to develop in each village. Next is a SWOT analysis (Strength, Weakness, Opportunity, and Threat). Based on the results of group discussions with the apparatus and several village leaders as well as the results of field observations, it was finally determined that Warakas Tourism in Tanjung Widoro Village was the first priority in the plan to develop a tourism cluster in the Mengere area. The results of the SWOT analysis show that access to the Warakas Tourism location in the Mengere area is very difficult to access. This requires a commitment from the Gresik Regency Government to widen the road and provide directions and street lighting. Based on market research, there are several facilities that need to be added in Warakas Tourism. With the additional 1.5 hectares of land that will be granted by Lantamal III, Warakas Tourism can be improved properly
An Analysis of Product Bundling Strategy in Internet Service Provider Businesses from the Customer Perspective Andhika Eko Prasetyo; Anindita Adhikaputri Vinaya; Faqih Hadi Pangestu; Eis Aghisni; Afica Marsha Nurcahaya
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 9 No. 1 (2026): JIMEK VOL 09 NO 01 2026
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v9i1.7514

Abstract

Bundling strategy is a marketing approach that combines multiple services into a single package to enhance customer attractiveness and loyalty. However, a gap remains between customer expectations and actual experiences with the offered bundles. This study aims to analyze the suitability of product bundling strategies implemented by internet service providers in Indonesia from the customer perspective. The research applies Market Basket Analysis (MBA) using the Apriori algorithm to identify association patterns among services based on customer transaction data and preference surveys. Data were collected through questionnaires distributed to 385 respondents, with validity and reliability tests indicating satisfactory results (Cronbach’s Alpha = 0.818). The analysis reveals a significant difference between existing service patterns, which are still dominated by basic services such as telephone, SMS, and regular internet, and customer expectations that emphasize integrated digital entertainment services, including Netflix, Spotify, Disney+, and Vidio. The highest confidence value (0.95) was identified in the association between Disney+ and Spotify with Netflix, indicating strong potential for digital entertainment-based bundling development. These findings suggest the need for innovative bundling packages, such as Ultimate Entertainment (Netflix + Disney+ + Spotify + Unlimited Internet), to improve customer satisfaction and loyalty.
Co-Authors Afica Marsha Nurcahaya Anindita Adhikaputri Vinaya Eis Aghisni Fandi Angga Prasetya Faqih Hadi Pangestu Ismi Maisaroh Paramita Setyaningrum