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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan I-Finance Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JBMR: Journal of Business and Management Review JAKBS Jurnal Media Akademik (JMA) Journal of Business Economics and Management
Trischa Relanda Putra
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi

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Analisis Pemasaran Syariah Pembiayaan Cicil Emas Bank Syariah Indonesia KCP Bangkalan Trunojoyo Ahmad Muharram Alafi; Trischa Relanda Putra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5725

Abstract

This research aims to identify the marketing strategies implemented by Bank Syariah Indonesia KCP Bangkalan Trunojoyo in marketing gold installment financing products and to increase the number of customers for these products. This research uses a qualitative descriptive approach, with data processing using Nvivo software and analyzed using the reduction method. The research results reveal that Bank Syariah Indonesia KCP Bangkalan Trunojoyo has succeeded in adopting the 4C Marketing Mix concept in its marketing strategy. The bank has also discovered variables that influence consumer choices for gold installment financing products. This includes cultural, social, economic, and psychological preferences that influence their purchasing decisions. This shows that understanding customer needs and desires with a comprehensive and organized approach is very important for the success of marketing sharia products.
Co-Authors Achmad Zakaria Ahmad Muharram Alafi Alia Fitriyani Annisa Maulidiana Diana Putri Aggraini Eni Sri Rahayu Ningsih Fathur Rozi Honainah Luluk Luthfiyah Mariyatul Kiptiyah Moh. Ibnu Rusy Ramadhan Muhammaad Rifki Zulaiha Fatimah