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Umi Wisaptiningsih

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Author-ID : 2865840

Veterinary Other

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Pengaruh Audit Operasional Fungsi Pemasaran dan Pengendalian Internal terhadap Efektivitas Pelayanan Konsumen PT. Kembang Joyo Sriwijaya Jaisy Aghniarahim Putritamara; Zaenal Fanani; Umi Wisaptiningsih; N. Febrianto
Jurnal Ilmu dan Teknologi Peternakan Tropis Vol 6, No 3 (2019): JITRO, September
Publisher : Universitas Halu Oleo

ABSTRAK Tujuan penelitian menganalisis model struktural dari pengaruh audit operasional fungsi pemasaran dan pengendalian internal terhadap efektivitas pelayanan konsumen. Responden dalam penelitian ini adalah Manajer pemasaran dan staff di wilayah Malang serta Palembang sebanyak 30 responden dan divisi administrasi dalam recording serta auditor dan auditee (yang tidak termasuk kategori responden 30 orang) sebanyak 20 orang sehingga total responden sebanyak 50 orang. Analisis data dengan Structural Equation Modelling (SEM) warpPLS. Audit operasional fungsi pemasaran dan pengendalian internal memiliki pengaruh terhadap efektivitas pelayanan sebesar 87%. Hasil audit operasional memiliki hasil temuan di dalam audit operasional fungsi pemasaran yang dinyatakan closed oleh auditor kepada auditee yang artinya temuan tersebut telah memiliki solusi yang dapat meningkatkan kualitas pemasaran produk dan telah memiliki umpan balik positif dimana hasil tersebut berdampak positif pada efektivitas pelayanan konsumen. Bentuk pengendalian internal melalui aktivitas pengendalian dan pengawasan pada fungsi pemasaran yang telah diterapkan oleh pimpinan perusahaan meliputi pengendalian efektifitas program pemasaran melalui aktivitas dan pengawasan pemasaran, pengendalian strategi pemasaran yang dilakukan secara online dan offline, pegendalian keuntungan dan rentabilitas dalam kegiatan pemasaran dan pengendalian efisiensi pemasaran melalui personal selling yang dilakukan oleh sales di setiap outlet sehingga manajer pemasaran melakukan pengenalan pada setiap sumber pemasaran dalam meningkatkan prestasi marketing.Kata Kunci: audit, efektivitas, madu, pelayanan, pemasaran, pengendalianABSTRACTThe purpose of this study was to analyze the structural model of the effect of the operational audit of marketing and internal control functions on the effectiveness of customer service. Respondents in this study were marketing managers and staff in Malang and Palembang as many as 30 respondents and the administrative division in recording and auditors and auditees (which do not belong to the category of respondents 30 people) as many as 20 people so that the total respondents were 50 people. Data analysis using Structural Equation Modeling (SEM) warpPLS. The operational audit of marketing and internal control functions has an effect on service effectiveness by 87%. The results of operational audits have findings in operational audits of the marketing function that are declared closed by the auditor to the auditee, which means that the findings already have solutions that can improve the quality of product marketing and have positive feedback where the results have a positive impact on the effectiveness of customer service. Forms of internal control through control and supervision activities on the marketing functions that have been implemented by company leaders include controlling the effectiveness of marketing programs through marketing activities and supervision, marketing strategy control that was carried out online and offline, profit and profitability control in marketing activities and controlling marketing efficiency through personal selling conducted by sales at each outlet so that marketing managers make an introduction to each marketing source in improving marketing achievements.Keywords: audit, control, effectiveness, honey, marketing, service

Partisipasi Tenaga Kerja Keluarga Usaha Ternak Sapi Potong Skala Kecil Studi Kasus di Kecamatan Tumpang, Kabupaten Malang Jawa Timur Umi Wisaptiningsih; Budi Hartono; Jaisy Aghniarahim Putritamara
Jurnal Ilmu dan Teknologi Peternakan Tropis Vol 6, No 3 (2019): JITRO, September
Publisher : Universitas Halu Oleo

ABSTRAK Tujuan penelitian adalah untuk menganalisis curahan tenaga kerja terhadap usaha sapi potong, analisis produktivitas teknik tenaga kerja dan faktor-faktor yang mempengaruhi produktivitas teknik tenaga kerja usaha peternakan skala kecil. Lokasi penelitian di kecamatan Tumpang, Kabupaten Malang, Jawa Timur. Jumlah responden 90 peternak. Analisis data menggunakan Structural Equation Model (SEM), software yang digunakan warpPLS 5.0. Hasil penelitian menunjukkan bahwa curahan kerja anggota keluarga (suami, istri dan anak) sebanyak 4 jam/hari. Curahan tenaga kerja non keluarga sebanyak 0,08 jam/hari yang digunakan untuk menncari hijauan. Produktivitas teknis usahaternak sapi potong tidak efisien dan Tingkat partisipasi anak terhadap usahaternak sapi potong 11%. Model partisipasi tenaga kerja keluarga, jumlah kepemilikan ternak dan partisipasi anak terhadap usaha sapi potong memiliki pengaruh terhadap produktivitas teknis. Tingkat partisipasi anak dalan usahaternak sapi potong memiliki pengaruh positif terhadap produktivitas teknis tenaga kerja.Kata Kunci: curahan tenaga kerja, partisipasi anak, produktivitas tenaga kerja, usaha sapi potongABSTRACTThe research objective was to analyze the outpouring of labor for beef cattle business, the analysis of labor engineering productivity and the factors that influence the productivity of small-scale livestock business labor techniques. Research location in Tumpang sub-district, Malang Regency, East Java. The number of respondents 90 farmers. Data analysis using the Structural Equation Model (SEM), the software used warpPLS 5.0. The results showed that the workflow of family members (husband, wife and children) was 4 hours/day. Non-family labor was as much as 0.08 hours/day used to search forage. The technical productivity of beef cattle business was inefficient and the level of children's participation in the beef cattle business is 11%. The model of family labor participation, the number of livestock ownership and child participation in the beef cattle business influence technical productivity. The level of participation of children in beef cattle business has a positive influence on the Technical Productivity of Labor.Keywords: beef cattle business, child participation, labor productivity, the outpouring of labor

The partnership study of Brahman cross in East Java Syahriar Andinata; Budi Hartono; Umi Wisaptiningsih
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol. 32 No. 2 (2022): August 2022
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2022.032.02.11

This research aimed to know the revenue of beef cattle (Brahman cross) partnership system between feedlot companies and cattle farmers; observed the factors that affect the revenue from the sale of free-lactating cows and reared calves. Data collecting through the total sampling method by filling out questionnaires from 24 cattle farmers in four regions in East Java such as of Probolinggo Regency, Bojonegoro Regency, Batu City, and Malang Regency. The number of cattle (Brahman cross) raised is 155 pregnant heifers and 32 calves. The results showed that farmers suffered a loss from Probolinggo district with IDR 3,515.733, Bojonegoro Regency IDR 5,157,770, Malang Regency IDR 3,161,165 and Batu City amounted to IDR 2,247,017 in one period/animal Unit (AU). The factors that affect revenue were analyzed using multiple regression tests. The results showed that the factors such as the scale of ownership, number of family dependents, and production costs have a significant level (p value<0.05) that affect the revenue. The other factors like farmer age, education level, the experience of farming, and labor scale have no significant effect on the revenue of cattle farmers (p value>0.05).

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