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PENGEMBANGAN KAMUS KOMPETENSI KESELAMATAN KERJA DI PT XYZ INDONESIA TBK Yudhie Dwi Kristanto; Idqan Fahmi; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.1

The occupational health and safety known as K3 (Keselamatan dan kesehatan kerja) is one of the main objectives of PT XYZ Indonesia ltd. operation. Currently PT XYZ Indonesia ltd has possessed an occupational safety competent model for the operational area originally from XYZ global. The objectives of the research are to define the role of the Occupational safety and health (OSH) department, arrange an appropriate competent model and specify the competent level requirements in each job positions and also formulate a development program for each competency. The research uses DACUM (Developing a Curriculum) modified method and refers to AMA (American Management Association) competent literature. The result of the research shows that there are nine main competencies in the department of occupational safety. The four competencies in occupational safety cover 1) OHS mission implementation & tactical planning, 2) controls hazards & manages risks, 3) result oriented OHS, and 4) mastering complexity & manages incidents. While the other five competencies are related to leadership competent, they are 1) communication, 2) partnering, 3) influencing, 4) building trust & personal accountability, 5) critical & analytical thinking. The content designed for the competent model are 1) the list of nine main required competencies, 2) the definition of each competency, 3) the level of each competency, 4) the development for each level, 5) the need of the competent level for each job positions. Based on the research, it shows that the DACUM modified method is suitable to formulate the competency needed from the unit. Keywords: competent, occupational safety, human resources, DACUM, AMA AbstrakKeselamatan dan kesehatan kerja, atau yang juga dikenal sebagai K3, merupakan salah satu tujuan utama dalam operasi PT XYZ Indonesia tbk. Saat ini PT XYZ Indonesia tbk telah memiliki model kompetensi keselamatan kerja untuk area operasional yang berasal dari XYZ global. Tujuan penelitian ini adalah merumuskan peranan-peranan departemen OHS, menyusun model kompetensi yang sesuai dan menentukan tingkat persyaratan kompetensi di masing-masing jabatan, serta merumuskan program pengembangan di setiap kompetensi. Penelitian ini menggunakan metode modified DACUM (Developing A Curriculum) dan merujuk kepada kamus kompetensi AMA (American Management Association). Hasil penelitian menunjukkan ada sembilan kompetensi utama untuk departemen keselamatan kerja. Empat dari sembilan kompetensi tersebut adalah kompetensi keselamatan kerja, yang meliputi 1) OHS mission implementation & tactical planning, 2) controls hazards & manages risks, 3) result oriented OHS, dan 4) mastering complexity & manages incidents. Sebaliknya, lima kompetensi lainnya merupakan kompetensi leadership, yang meliputi 1) communication, 2) partnering, 3) influencing, 4) building trust & personal accountability, 5) critical & analytical thinking. Isi dari model kompetensi yang dibuat adalah 1) daftar sembilan kompetensi utama yang dipersyaratkan, 2) definisi masing-masing kompetensi, 3) tingkatan masing-masing kompetensi, 4) pengembangan untuk setiap tingkatan, 5) kebutuhan tingkat kompetensi untuk setiap posisi jabatan. Dari penelitian juga terlihat bahwa metode modified DACUM dapat dipergunakan untuk merumuskan kompetensi yang dibutuhkan dari unit kerja ini.Kata kunci: kompetensi, keselamatan kerja, sumber daya manusia, DACUM, AMA

Pembentukan Target Pasar Berdasarkan Data Stream Transaksi Kartu Kredit (Clustering dan Association Rule) pada PT Bank Bukopin Muhammad Riza; Kudang Boro Seminar; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.86

The purpose of research is to analyze the formation of the target market customer segmentation based on job characteristics, income, education, age, region of origin, and patterns of credit card merchant. The data were analyzed using two data mining techniques of clustering with K-Means and Association Rule Mining (ARM) and supported by Apriori and Random Sampling technique with the Slovin formula and Principal Component Analysis (PCA). The clustering tests in 10 replications on the sampling of 350 clients supported by PCA produced the three best clusters that had the silhouette value close to 1 i.e. 0.39 to 0.40. Meanwhile, the ARM Testing with Apriori using a minimum support of 1% and a minimum confidence of 40% produced two patterns of credit card merchant transactions. In the first pattern, when the Hotel merchant type (hhl) was transacted, the Restaurant merchant type (RRT) was also transacted, and in the second pattern, if the Service Station merchant type (RSS) was transacted, the Restaurant merchant type (RRT) was also transacted. The three clusters and two types of merchant patterns obtained can generate inputs for the company to identify its potential customers based on the characteristics of the target customers by connecting them to the merchant type pattern frequently used.Keywords: credit card, data mining, clustering, ARM, data stream

STRATEGI BISNIS PT. PARIWARA ADVERTISING DI INDUSTRI MEDIA LUAR RUANG DKI JAKARTA Mila Kumala; Rina Oktaviani; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.35

The objective of the research is to analyze the internal and external condition of PT Pariwara advertising to formulate an appropriate strategy due to the company’s declining condition. This condition is caused by the implementation of Pergub No.1 tahun 2015 on the banning of cigarette and tobacco product advertisement in outdoor Medias. The data is analyzed using internal factor evaluation (IFE), External Factor Evaluation (EFE), grand strategy matrix, SWOT and Quantitative Strategic Planning Matrix (QSPM). The result of the research shows that the strategy priority during a stagnant condition is applying the concentric diversification strategy which adding new product that has the similar technology, join facilities, or distribution network with the current product. Keywords: IFE, EFE, SWOT, grand strategy, QSPMAbstrakPenelitian ini bertujuan menganalisis kondisi internal dan eksternal PT. Pariwara Advertising untuk merumuskan strategi yang tepat ditengah kondisi perusahaan yang sedang menurun dan kondisi industri media luar ruang DKI Jakarta yang melemah karena diterapkannya Pergub No. 1 Tahun 2015 tentang Larangan Penyelenggaraan Reklame Rokok dan Produk Tembakau pada Media Luar Ruang. Teknik analisis data menggunakan analisis internal factor evaluation (IFE), External Factor Evaluation (EFE), matriks strategi besar, matriks SWOT dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian ini menunjukan prioritas strategi yang harus dilakukan di tengah kondisi industri yang stagnan adalah dengan strategi diverisifikasi konsentris yaitu strategi penambahan produk baru yang masih ada kaitannya dalam hal kesamaan teknologi, fasilitas bersama, atau jaringan pemasaran yang sama dengan produk yang ada saat ini.Kata kunci: EFI, EFE, SWOT, strategi besar, QSPM

Customer Development Model Dalam Bisnis Jasa Pembelajaran Program English as Second Languange (ESL) Niken Dyah Wanodyanti; Idqan Fahmi; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.95

The purpose of study is to test the application of Customer Development Model (CDM) in a language service business called English as Second Language (ESL). This study uses CDM approach by incorporating business model canvas and SERVQUAL. The study uses qualitative and quantitative approaches by involving corporate clients (headmaster and ESL teacher implementers) and corporate management to perceive consumer perceptions. The results of this study indicate that the company has passed the stage of customer discovery and customer validation for two years. The next stage is the customer creation with the results of a new marketing strategy formulation. The new marketing strategy formulation is a result of the improvement of the business model canvas and the evaluation of the old marketing strategy. The improvement of the canvas business model is derived from customer perception with SERVQUAL method. Formulation of marketing strategy will be conducted using the main strategy of providing holistic services and 7P (product, promotion, price, place, people, process, dan physical evidence) marketing mix strategy. The managerial implications that need to be carried by PT Pendidikan Prima Utama are the improvement of tools, service improvement, and ESL program development.Keywords: business model canvas, CDM, ESL, service business, SERVQUALAbstrak: Tujuan penelitian ini adalah menguji penerapan Customer Development Model (CDM) dalam bisnis jasa dengan kasus program English as Second Languange (ESL). Pendekatan penelitian ini melalui CDM dengan menggunakan model bisnis kanvas dan SERVQUAL. Penelitian menggunakan pendekatan kualitatif dan kuantitatif dengan melibatkan klien perusahaan (kepala sekolah dan guru implementor ESL) dan manajemen perusahaan untuk melihat persepsi konsumen. Hasil penelitian ini menunjukkan bahwa perusahaan sudah melewati tahapan customer discovery dan customer validation selama dua tahun. Tahapan selanjutnya adalah customer creation dengan hasil rumusan strategi pemasaran yang baru. Rumusan strategi pemasaran yang baru merupakan hasil perbaikan model bisnis kanvas dan evaluasi strategi pemasaran yang lama. Perbaikan model bisnis kanvas diperoleh dari hasil persepsi pelanggan dengan metode SERVQUAL. Rumusan strategi pemasaran yang akan dilakukan dengan strategi utama memberikan pelayanan holistik dan strategi bauran pemasaran 7P (product, promotion, price, place, people, process, dan physical evidence). Implikasi manajerial yang perlu dilakukan pada tahap customer creation ini adalah perbaikan perangkat, perbaikan pelayanan, dan pengembangan program ESL.Kata kunci: bisnis jasa, CDM, ESL, model bisnis kanvas, SERVQUAL

Strategi Pengembangan Bisnis Tanaman Hias PT Monfori Nusantara Dengan Pendekatan Model Bisnis Kanvas Tiara Sartika Andryana; Heny K. Daryanto; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.47

The objectives of this study are (1) identifying the business model that is run by PT. Monfori Nusantara with the Canvas Business Model approach; (2) identifying any external and internal factors that affect the business model of the company PT. Monfori Nusantara through SWOT analysis so that alternative strategies are created; (3) Designing a Business Model Canvas repairs as a business development strategy for PT. Monfori Nusantara in the future. The method used was the Canvas Business Model and SWOT. The results of this study are the creation of new values through 9 elements of the Canvas Business Model and strategies such as: expanding the customer segment within the scope of the firm value proposition, increasing efficiency and production capacity, expanding supply propositions, increasing RnD and cost allocation. SWOT analysis on strengths for customer segment elements shows that value propositions and marketing channels have a strong quality relationship with customer segments and products; while the weakness of the customer segment is that the company has not optimized domestic marketing. For the opportunity, the company can utilize the market for plantation crops whereas for the threat, the potential customers can feel bored. PT Monfori Canvas Business Model Improvement produces several targets and developments in each element. The goal of improving each element in the canvas business model aims to expand the potential value propositions that can be offered by PT Monfori.Keywords: business model canvas, floriculture, SWOT, value innovation, tissue cultureAbstrak: Tujuan penelitian ini adalah (1) Mengidentifikasi model bisnis yang dijalankan PT. Monfori Nusantara dengan pendekatan Model Bisnis Kanvas; (2) Mengidentifikasi apa saja faktor eksternal dan internal yang memengaruhi model bisnis perusahaan PT. Monfori Nusantara melalui analisis SWOT sehingga terciptanya alternatif strategi; (3) Merancang Model Bisnis Kanvas perbaikan sebagai strategi pengembangan bisnis PT. Monfori Nusantara di masa depan. Metode yang digunakan adalah Model Bisnis Kanvas dan SWOT. Hasil penelitian ini adalah penciptaan nilai baru melalui 9 elemen Model Bisnis Kanvas dan strategi seperti: memperluas segmen pelanggan dalam lingkup proposisi nilai perusahaan, meningkatkan efisiensi dan kapasitas produksi, memperluas penawaran poposisi, meningkatkan RnD dan alokasi biaya. Analisis SWOT kekuatan untuk elemen segmen pelanggan, proposisi nilai, saluran pemasaran memiliki kualitas hubungan yang kuat dengan segmen pelanggan maupun produk; sedangkan kelemahan segmen pelanggan: belum mengoptimalkan pemasaran domestik; peluang: memanfaatkan pasar tanaman perkebunan; ancaman: calon pelanggan dapat merasa jenuh. Perbaikan Model Bisnis Kanvas PT Monfori menghasilkan beberapa sasaran dan pengembangan pada tiap elemen. Sasaran pada perbaikan tiap elemen pada model bisnis kanvas bertujuan untuk memperluas potensi proposisi nilai yang dapat ditawarkan PT Monfori.Kata kunci: model bisnis kanvas, florikultura, SWOT, inovasi nilai, kultur jaringan

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