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KENAIKAN TARIF DASAR LISTRIK DAN RESPON KEBIJAKAN UNTUK MEMINIMISASI DAMPAK NEGATIF TERHADAP PEREKONOMIAN Tri Isdinarmiati; Rina Oktaviani
JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Vol 1 No 1 (2012): Jurnal Ekonomi dan Kebijakan Pembangunan
Publisher : IPB University

Electricity is one of the strategic commodities in Indonesia. The Increasing of electrical price (so called TDL stand for Tarif Dasar Listrik) administered by the government will be negative impact on Indonesian economic performance. Based on this research analysis, a rise of TDL will have negative impact on macro and sectoral economic performance. This study aims to analyze the effects of a rise of TDL and policy responses to minimize its negative impacts on Indonesian economic performance. The data which is used in this research areInput Output Table, Social Accounting Matrix (SAM) and SUSENAS data. Sources of data obtained from Board Central of Statistics. The analysis using Computable General Equilibrium (CGE) model is called INDOTDL CGE model. The simulation results show that a rise of TDL will have negative impact oneconomic growth, household consumption, export, employment and sectoral demand. This study also shows that an increase of efficiency in electricity sector by 10 percent is expected to decrease the electrical price. In addition, a rise of TDL which is followed by an increase of efficiency or decrease of value added tax (VAT) policy in all sector have positive impact on macro and sectoral economic performance on Indonesian. The most effective policy to economic improvementis to increase efficiency of electricity sector, so TDL doesn’t need to be increased.Keywords : TDL, CGE, Efficiency, VAT, Economic Performance

STRATEGI PENINGKATAN DAYA SAING INDUSTRI FURNITURE ROTAN INDONESIA DI KAWASAN ASEAN DAN TIONGKOK Rudi Eko Setyawan; Henny K Daryanto; Rina Oktaviani
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Competitiveness of a country’s export commodities is one of the indicators used to measure its economic progress. This study aims to analyze the competitiveness of Indonesian rattan furniture in China and the ASEAN region, along with the influencing factors and to conclude appropriate strategies to improve its competitiveness. The analysis was conducted by utilizing Diamond's Porter, Normalized Revealed Comparative Advantage (NRCA), and panel data regression. The results showed that the competitiveness of Indonesian rattan furniture in the ASEAN region and China, in the period of 2001 to 2014, is fluctuated with small level of competitiveness. This notion can be seen from all of the positive NRCA index values. In the Fixed Effects Model (FEM), the independent variables that significantly influence NRCA include the export prices and volumes, global prices of rattan furniture and raw rattan, the number of rattan industries, production of real rattan, production value of rattan, investment of rattan industry, direct labor of rattan industry, interest rate of Bank loans, implementation of ACFTA and violation policy of raw and semi-finished rattan exports. To increase the competitiveness of Indonesian rattan furniture, the government is urged to establish a development or training center for the innovative designs and improvement of quality standard of Indonesian rattan furniture. This is also supported by a guarantee of rattan raw material availability and technological improvement of rattan processing industry. Thus, the third step to perform is the improvement of infrastructure and distribution chain, improvement of market information systems, and strengthening of brand image of rattan furniture in Indonesia.Keywords: competitiveness of rattan furniture, diamond's porter, normalized revealed comparative advantage, fixed effect model ABSTRAKDaya saing komoditas ekspor negara merupakan salah satu indikator yang digunakan untuk mengukur kemajuan ekonomi suatu negara. Penelitian ini bertujuan untuk menganalisis daya saing furniture rotan Indonesia di kawasan ASEAN Tiongkok serta faktor-faktor yang memengaruhinya dan kemudian menyimpulkan strategi yang tepat untuk meningkatkan daya saingnya. Analisis dilakukan dengan menggunakan Diamond’s Porter, Normalized Revealed Comparative Advantage (NRCA) dan regresi data panel. Hasil penelitian menunjukkan bahwa daya saing furniture rotan Indonesia di kawasan ASEAN dan Tiongkok dalam kurun waktu 2001 hingga 2014 berfluktuasi dan sebenarnya masih mempunyai daya saing meskipun kecil, hal ini dapat dilihat dari semua nilai indeks NRCA nilainya positif. Pada Fixed Effect Model (FEM), variabel independen yang berpengaruh signifikan terhadap NRCA adalah harga ekspor, volume ekspor, harga furniture rotan dunia, harga rotan mentah dunia, jumlah perusahaan industri rotan di Indonesia, produksi rotan riil di Indonesia, nilai produksi rotan di Indonesia, investasi industri rotan di Indonesia, tenaga kerja langsung industri rotan, besarnya suku bunga pinjaman Bank, pemberlakuan ACFTA dan kebijakan pelarangan ekspor rotan mentah maupun setengah jadi. Untuk mampu meningkatkan daya saing furniture rotan Indonesia, pemerintah harus mendirikan pusat pengembangan atau pelatihan dan pengembangan desain yang inovatif maupun standart mutu furniture rotan Indonesia. Hal ini juga didukung dengan adanya jaminan ketersediaan bahan baku rotan dan peningkatan teknologi industri pengolahan rotan. Hal ketiga yang perlu dilakukan adalah perbaikan infrastruktur maupun rantai distribusi, perbaikan sistem informasi pasar rotan serta penguatan brand image furniture rotan Indonesia.Kata Kunci: daya saing furniture rotan, diamond’s porter, normalized revealed comparative advantage, fixed effect model

Efisiensi Teknis Usaha Pembesaran Lobster di Pulau Lombok, Nusa Tenggara Barat Ervin Nora Susanti; Rina Oktaviani; Sri Hartoyo; Dominicus S. Priyarsono
Jurnal Manajemen & Agribisnis Vol. 14 No. 3 (2017): JMA Vol. 14 No. 3, November 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

One aquaculture commodity that has a high economic value and potential to be developed in Indonesia is lobster. Lombok Island is a considerable lobster-producing area that has a great potential for the future development. However, lobster farming in this island lacks in productivity due to the management factors. Therefore, to achieve a sustainable development, the lobster farming needs a number of efforts to improve its productivity and technical efficiency. This study aims to: (1) analyze the influencing factors to the production of lobster farming and (2) analyze the level of technical efficiency and affecting factors on the technical inefficiency of lobster farming. The primary data were collected through surveys of 106 lobster - farming households. The stochastic frontier production function with Maximum Likelihood Estimator (MLE) method was used to analyze the efficiency of the cultivation system. The results suggested that most of the farmers are technically efficient with the average of the technical efficiency level of 0.91. The production inputs that have significant effects include the quantities of seed and feed and culture period. The technical inefficiency was influenced by the farmers’ age, experience, education and perceptions on sustainability of their farming.Keywords: technical efficiency, lobster farming, stochastic frontier production function, Cobb-Douglas, MLE

STRATEGI PENINGKATAN DAYA SAING PT ‘ABCD’ TBK. DI INDUSTRI MAKANAN OLAHAN PADA TAHUN 2015 Kanya Lakshmi Sidarta; Rina Oktaviani; Kirbrandoko Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 1 (2016): JABM Vol. 2 No. 1, Januari 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.1.73

The distribution of market share of Indonesia's processed food industry is dominated by only a few companies, i.e. one company representing 20% of market share, three companies representing 10% of market share, and 124 companies representing 35% of shares (2013, LEK insights). This condition is also shown by there are only 15 companies which are listed in Indonesian Stock Exchange (BEI) as sub-sectors of food and beverages. CV 'ABCD', known as the 'ABCD', is one of the companies listed on the BEI on the sub-sectors of food and beverages. Thus, the purposes of this study were to examine the factors influencing the competition in the processed food industry in Indonesia, to analyze the competitiveness of 'ABCD' among other competing companies listed on BEI, and to propose alternative strategies to improve the competitiveness of 'ABCD' within the developing and challenging market. The analytical tools used in the study were Porter's Diamond Model, Firm Value Creation and AHP. The results showed that the factors affecting the competitiveness of the processed food industry in Indonesia, in reference to Porter's Diamond Model, is the availability of products (good quality & innovative), the number of requests, the decision-making process with a clear purpose, value creation, and good internal and external relations. The alternative strategy proposed in enhancing the competitiveness of 'ABCD' is improving quality standards in an integrated system by the CEO (owner) and Director of Marketing as the main actors in the clear decision process.Keywords: AHP, competitiveness, diamond porter, processed food industry, BEI

Strategi Pengembangan Bisnis Pemotongan Sapi Aisa Rurkinantia; Rina Oktaviani; Bunasor Sanim
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 3 (2017): JABM Vol. 3 No. 3, September 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.3.253

The purpose of this study are 1) to identify the internal and external factors that influence development strategy of beef cattle business, 2) to make the alternative strategy, and 3) to make priority of strategy for development of beef cattle business in of PD. Kampung 99 Pepohonan. This study uses IFE and EFE Matrix, analysis SWOT matrix and QSPM. Respondens for this study are 10 persons that are 5 internal respondes, and 5 external respondes. To Determine of priority strategy,this study uses IFE and EFE matrix, SWOT matrix and QSPM analysis. The main priority strategy development strategy that can be implemented is increase cattle quality with serve the optimum feed for the cow with get enough on recovery time. The next priority strategy is to submitted decrease loan interest in working capital of the bank, multiplied of line distribution between home beef cattle and feedlot and revitalitation between home beef cattle as the place of meat proceccing to filled the market needed.Keywords: beef cattle, PD. Kampung 99 Pepohonan, EFE,SWOT, QSPMAbsrak: Tujuan dari penelitian ini adalah 1) untuk mengidentifikasi factor-faktor internal dan eksternal, 2) menentukan alternatif strategi, dan 3) strategi prioritas untuk mengembangkan usaha pemotongan sapi di PD. Kampung 99 Pepohonan. Penilitian ini menggunakan Matriks IFE dan EFE, Matrik SWOT dan QSPM. Jumlah responden internal sebanyak 5 orang dan eksternal sebanyak 5 orang. Hasil penelitian menunjukkan bahwa meningkatkan kualitas potongan daging sapi dengan menyediakan pakan yang optimal serta masa recovery yang cukup sebelum dilaksanakannya pemotongan sapi. Untuk strategi prioritas selanjutnya adalah dengan mengajukan penurunan bunga pinjaman modal kerja dari bank, memperbanyak saluran distribusi antar rumah potong hewan (RPH) dan Feedloot dan revitalisasi RPH sebagai tempat meat proceccing untuk memenuhi kebutuhan pasar.Kata kunci: pemotongan sapi, PD. Kampung 99 Pepohonan, EFE ,SWOT, QSPM

STRATEGI BISNIS PT. PARIWARA ADVERTISING DI INDUSTRI MEDIA LUAR RUANG DKI JAKARTA Mila Kumala; Rina Oktaviani; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.35

The objective of the research is to analyze the internal and external condition of PT Pariwara advertising to formulate an appropriate strategy due to the company’s declining condition. This condition is caused by the implementation of Pergub No.1 tahun 2015 on the banning of cigarette and tobacco product advertisement in outdoor Medias. The data is analyzed using internal factor evaluation (IFE), External Factor Evaluation (EFE), grand strategy matrix, SWOT and Quantitative Strategic Planning Matrix (QSPM). The result of the research shows that the strategy priority during a stagnant condition is applying the concentric diversification strategy which adding new product that has the similar technology, join facilities, or distribution network with the current product. Keywords: IFE, EFE, SWOT, grand strategy, QSPMAbstrakPenelitian ini bertujuan menganalisis kondisi internal dan eksternal PT. Pariwara Advertising untuk merumuskan strategi yang tepat ditengah kondisi perusahaan yang sedang menurun dan kondisi industri media luar ruang DKI Jakarta yang melemah karena diterapkannya Pergub No. 1 Tahun 2015 tentang Larangan Penyelenggaraan Reklame Rokok dan Produk Tembakau pada Media Luar Ruang. Teknik analisis data menggunakan analisis internal factor evaluation (IFE), External Factor Evaluation (EFE), matriks strategi besar, matriks SWOT dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian ini menunjukan prioritas strategi yang harus dilakukan di tengah kondisi industri yang stagnan adalah dengan strategi diverisifikasi konsentris yaitu strategi penambahan produk baru yang masih ada kaitannya dalam hal kesamaan teknologi, fasilitas bersama, atau jaringan pemasaran yang sama dengan produk yang ada saat ini.Kata kunci: EFI, EFE, SWOT, strategi besar, QSPM

Rantai Nilai Pada Budidaya Kolam Ikan Air Tawar di Kota Bogor Arief Nur Rakhman; Muhammad Firdaus; Rina Oktaviani
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 3 (2017): JABM Vol. 3 No. 3, September 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.3.477

This study was conducted to determine the flow of the value chain of freshwater fish pond culture in the city. Research on the value chain actors freshwater fish farming in Bogor, mapping the value chain, the production cost and the Marginal value of the value chain. Actors involved in the value chain of freshwater fish farming pond in the city of Bogor is fish farmers, collectors and traders. From the analysis of the Margin, the mediator has the greatest Margin value.Keywords: fish culture, value chain, freshwater fish, value-chain analysis (VCA)Abstrak: Penelitian ini dilakukan untuk mengetahui alur rantai nilai budidaya kolam ikan air tawar di Kota. Anlisis penelitian yang digunakan adalah analisis rantai nilai/value-chain analysis (VCA). Hasil penelitian menunjukkan secara umum pada rantai nilai budi daya ikan ini yang mendapatkan margin terbesar ada pada aktor pengepul, dimana pengepul yang mempunyai akses dan informasi dua arah, baik itu informasi pasar ataupun informasi mencari petani ikan.Kata kunci: budi daya ikan, rantai nilai, ikan air tawar, value-chain analysis (VCA)

Daya Saing Bisnis PT Pesona Daun Mas Asri Berdasarkan Aktivitas Rantai Nilai Rangga Wisanggara; Muhammad Firdaus; Rina Oktaviani
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.73

In 2015, the sales of PT Pesona Daun Mas Asri (PDMA) declined and presumably it was due to the competition in floriculture business. Value Chain Analysis can be used as an approach to assemble strategies and to understand the factors which affect the competitive advantages. This journal aims to map the market power of PT PDMA by analyzing the value chain of its product. The results show that the sales of floriculture in PT PDMA are affected by its five main products including Phillodendrom Marble, Phillodendrom Selloum, Asparagus Myriocladus, Gerbera and Celosia. The declines in the sales of PT PDMA are due to the external and internal factors. As analyzed, PT PDMA has low points in marketing and production but high points in price compared to its competitors.Keywords: floriculture, sales, value chain, PT PDMA, competitive

Pengaruh Bauran Pemasaran 7P Terhadap Persepsi Konsumen PT Home Credit Indonesia Ika Novi Indriyati; Arief Daryanto; Rina Oktaviani
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.261

The happier the customers in using the payments through the system of financing, the more intense the competition has become among finance companies. Therefore, the management needs to consider the factors of marketing mix to determine the appropriate sales strategy. This research aimed to comprehend and analyze the marketing mix and its effect on consumer perceptions, and develop appropriate marketing mix strategy in affecting consumers. The method used in this research was linear regression analysis by using software. The primary data used were collected using Likert scale questionnaire. The results of this research showed the marketing mix variables affecting consumer perception included. the variables of location and convenience. Both affecting variables are referenced to assist consumers and increase their satisfaction and comfort.Keywords: costumer perception, costumer satisfaction, marketing mix, perception, strategyAbstrak: Seiring dengan semakin banyak konsumen yang senang menggunakan kemudahan pembayaran melalui sistem pembiayaan, semakin ketat pula persaingan perusahaan-perusahaan pembiayaan sehingga penting untuk manajemen untuk mempertimbangkan faktor-faktor bauran pemasaran dalam rangka menentukan strategi penjualan yang tepat. Penelitian ini bertujuan untuk memahami dan menganalisis tentang bauran pemasaran dan pengaruhnya terhadap persepsi konsumen serta mengembangkan strategi bauran pemasaran yang tepat dalam memengaruhi konsumen. Metode yang digunakan adalah analisis regresi linier dengan menggunakan perangkat lunak. Data yang digunakan adalah data primer dengan pengumpulan datanya lewat kuesioner berskala Likert. Hasil penelitian menunjukkan bahwa variabel bauran pemasaran, yang memengaruhi persepsi konsumen adalah variabel lokasi dan kenyamanan. Kedua variabel berpengaruh ini dirujuk dalam rangka memudahkan konsumen dan peningkatan kepuasan dan kenyamanan konsumen.Kata kunci: bauran pemasaran, kepuasan konsumen, persepsi konsumen, persepsi, strategi

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