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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies
M. Syamsul Ma’arif
School of Business, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KEBIJAKAN STRATEGIS PT. ANEKA TAMBANG TBK: STRATEGIC POLICY OF PT. ANEKA TAMBANG TBK Ruswana; M. Syamsul Ma’arif; Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.602

Abstract

Ferronickel Production from 2014 to 2018 the highest record was 24,868 Tni or grew 47.5% over the past five years. Alumina Production from 2016 to 2018 has continued to decline. Gold production in the last five years has continued to decline too, While ANTAM's competitors, such as Tsingshan Group for Nickel, Harita Group for Bauxite and Agincort for Gold, showed a performance that exceeded ANTAM. This research was conducted to analyze the strategic policies taken by ANTAM whether they are in accordance with the market situation and the competition map in the mining industry. The research data was obtained through ANTAM's Annual Report and the Annual Report of several other mining companies and other data through the internet media. Strategy Analysis uses 3 stages, stage one to input matrix of the Internal Factor Analysis and External Factor Analysis, stage two matching uses the SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and GRAND STRATEGY Matrix, as well as stage three selection of strategy using the QSPM matrix. The results showed that the strategy chosen was in accordance with current strategy ANTAM, i.e aggressive, growing, building intensively and integratively through forward integration, backward integration, horizontal integration, product development, market penetration, market development, and related diversification, but in the implementation process it still needed corrections to make adjustments so that the strategy went well. Keywords: SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, QSPM Matrix
STRATEGI PEMANDUAN TERPADU UNTUK MENCAPAI KESETIMBANGAN EKONOMI DAN KEAMANAN DI SELAT MALAKA DENGAN PENDEKATAN SSM TSNB Hutabarat; M. Syamsul Ma’arif; Nimmi Zulbainarni; Purnomo Yusgiantoro
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.11

Abstract

One of the main issues facing the Government in Malacca Strait is the security and safety issue, which threatens the users of sea transportation service and potentially interferes with the business operation. In fact, most of the international distribution lines pass through the Malacca Strait, making it the busiest strait in the world. On the other hand, the high cost of maintaining security and safety in the area burdens the government. Hence, this research aims to develop a strategy in handling the sea transportation system to achieve the equilibrium between economic efficiency and the government's effectiveness in maintaining the security and safety of the shipping traffic in Malacca Strait. This study is a problem solving-based research using Soft System Methodology. As a result, the integrated piloting strategy has been developed as a recommendation to be implemented. With this strategy, the ships that pass through the Malacca Strait are advised to adopt integrated piloting. The pilots and the security guards would be on board and safely and securely help the ship pass through the Malacca Strait. By that, safety and security would be guaranteed, and the business objectives would be achieved. Keywords: malacca strait, maritime study, sea transportation, soft system methodology
THE BLANKON: UNIQUE BEVERAGE WITH DISTINCTIVE AROMA FROM KAWISTA Khinsa Naura Nisrinathira; Lokita Rizky Megawati; M. Syamsul Ma’arif
Business Review and Case Studies Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.2.51

Abstract

Kawista is a fruit that belongs to oranges, it has round shape with thick and hard skin and special aroma. The purpose of this research is to identify customer needs for non-coffee beverage and produce The Blankon. The method used was customer development that is focused on customer discovery by using canvas model. The study conducted in coffee shops in Bogor City from February to March 2020. The results showed that The Blankon answered the customers’ wants. The sweet levels classified as adequate (not too sweet) and not leaving traces of sweetness in the mouth. The Blankon has distinctive aroma, and refreshing as drinks. Based on the result, about 92% of respondents were potential to choose The Blankon as their beverages. Keywords: build the product, business model canvas, customer discovery, kawista
Co-Authors Khinsa Naura Nisrinathira Kirbrandoko Kirbrandoko Nimmi Zulbainarni Ruswana TSNB Hutabarat Yusgiantoro, Purnomo