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All Journal Jurnal Ilmu Kebencanaan : Program Pascasarjana Unsyiah International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
T. Saiful Bahri
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Economics, Econometrics & Finance Education

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EVALUASI JALUR EVAKUASI BENCANA GUNUNG API SEULAWAH AGAM DI KECAMATAN SEULIMUM KABUPATEN ACEH BESAR T. Saiful Bahri; Mirza Irwansyah; Didik Sugianto
Jurnal Ilmu Kebencanaan : Program Pascasarjana Unsyiah Vol 3, No 4: November 2016
Publisher : Jurnal Ilmu Kebencanaan : Program Pascasarjana Unsyiah

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Abstract

This thesis discusses the evaluation of evacuation route of the volcanic disaster of Seulawah Agam in Seulimum sub-district of the District of Aceh Besar. Evacuation route is a special path that links all affected areas to a safer area (Gathering Point). The evacuation route and evacuation point are determined in a participatory way so that it can reduce the vulnerability level of the community. Qualitative method is used in this research. Source of data that used in this research consists of primary data (field research) and secondary data (library research). The results of analyzing the data show that the condition of the village main road as the community evacuation route established very well, however certain areas need several improvements such as street lighting need to be added especially at the crossroads, and disaster evacuation signs have not yet been installed, making it more difficult for the residents during the evacuation process. All residents in the three villages 100% stated that the community involvement in the planning of evacuation route is very important in order to achieve the result that suitable to the needs of the community and the environmental condition. In general, the level of community involvement in the evacuation route planning process has been very well. The community actively participated during the process. Around 50% of the residents Gampong Iboih Tanjong actively and excellently involved during the process, for the community involvement  55% of residents of Gampong Iboih Tunong actively and excellently involved during the planning process, the third village, Gampong Alue Rindang, 65% of residents of Gampong Iboih Tunong actively and excellently involved during the planning process. With the high level of community involvement during the evacuation planning process, it is expected the evacuation route that has been made before will be able to quickly and efficiently help the community in evacuation process once the disaster occurred
LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY) Putri Diary; T. Saiful Bahri; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1133

Abstract

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy for MSME local food products in the city of Banda Aceh. (2) the right strategy and become a priority alternative to increase digital marketing for MSMEs of local food products in the city of Banda Aceh. The aims of this research are: (1) IFE and EFE Matrix (2) Strength-Weakness-Opportunity-Threat (SWOT) Matrix (3) Quantitative Strategic Planning Matrix (QSPM). The results of the evaluation of internal factors (IFE) obtained a value of 2.98 and external factors (EFE) obtained a value of 2.73. Based on the internal-external (IE) matrix, The position of internal and external factors that determine the digital marketing strategy for local food MSMEs in Banda Aceh City are in quadrant V (Stability), namely conditions that are relatively good or stable at present and have prospects for the future. Meanwhile, based on the SWOT matrix, the results show that the position of local food MSME business development factors in the city of Banda Aceh related to digital marketing strategy is in quadrant I, namely expansion. So, in this position the right strategy to be implemented by local food MSMEs in Banda Aceh City is the SO (strength-opportunity) strategy, namely utilizing strengths to maximize opportunities, by developing businesses through online marketing media, as well as maximizing the convenience of digital transactions and taking advantage of promotional opportunities as well as increasing cooperation in digital product promotion with third parties. Based on the QSPM matrix ranking, the results of the strategy "maximizing the convenience of digital transactions and taking advantage of promotional opportunities" are the most superior online marketing strategies by local food MSME marketers in Banda Aceh City in order to develop their business.
Co-Authors Didik Sugianto Fajri Mirza Irwansyah Putri Diary