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All Journal Jurnal Dinamika Ekonomi Syariah Bulletin of Community Engagement
Nur Alfi Khotamin
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analisa Strategi Pemasaran Produk Layanan Emas Prespektif Syariah Marketing di Bank Syariah Indonesia Kantor Cabang Bandar Jaya Siswoyo; M. Muslih; Annikmah Farida; Nur Alfi Khotamin; Rita Rahmawati; Eka Nurzannah; Uswatun Hasanah; Ika Trisnawati A; Ikhwanudin
Bulletin of Community Engagement Vol. 4 No. 3 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i3.1398

Abstract

Along with the development of sharia-based financial institutions, the products offered are also developing, where currently sharia banking not only offers savings and financing products but also offers many other products such as gold pawning and gold installments. The reason for conducting this research is because this gold service product is classified as a new product and customer interest in applying for this product increases every year. To research and process the data in this research, the researcher used a qualitative approach method with the type of research being descriptive. The subject collection technique uses a purposive method. Data analysis uses descriptive methods. Where the data collection technique uses observation, documentation and interview methods. The results of this research state that: Marketing strategy for gold service products at Bank Syariah Indonesia KC. Bandar Jaya carries out the process of dividing markets, determining targets and continuing with the promotion process by introducing products and prices and improving service quality by implementing sharia principles such as justice, trustworthiness and communicativeness. Marketing strategy for gold service products at Bank Syariah Indonesia KC. Bandar Jaya's sharia marketing perspective is in accordance with marketing sharia which consists of: View Market Universally (segmentation), Target customer's heart and soul (targeting), Build a belief system (positioning). As well as implementing sharia principles in the form of fairness, trust and communication.  
EVALUATING THE EFFECTIVENESS OF MURABAHAH FINANCING IN PROMOTING MSME DEVELOPMENT Muhammad Aulia Rohman; Annikmah Farida; Nur Alfi Khotamin
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 2 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i2.2334

Abstract

This research is motivated by the importance of Islamic financing in supporting the growth of micro, small, and medium enterprises (MSMEs), particularly through the Murabahah contract, which is the flagship product at BMT Asy-Syafi’iyah Kota Gajah. Murabahah financing is considered capable of providing affordable, transparent, and Sharia-compliant capital solutions, thus requiring an evaluation of its implementation effectiveness for MSME actors. This study aims to determine the extent to which Murabahah financing contributes to business development, ease of access to financing, and the suitability of fund usage with business needs. The research method used is a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observation, and documentation, with informants consisting of the head of BMT, account officers, and Murabahah financing customers. Data analysis was conducted through reduction, presentation, and conclusion drawing, with triangulation as the validation technique. The results show that Murabahah financing at BMT Asy-Syafi’iyah Kota Gajah effectively increases business turnover, expands production capacity, and facilitates working capital for MSME actors. Easy application procedures, direct mentoring, and the alignment of funds with business needs are the main supporting factors for the effectiveness of this financing. Thus, Murabahah financing is proven to play a positive role in empowering MSMEs sustainably
Co-Authors Annikmah Farida Eka Nurzannah Ika Trisnawati A Ikhwanudin M. Muslih Muhammad Aulia Rohman Rita Rahmawati SISWOYO USWATUN HASANAH