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All Journal Jurnal Komunikasi Pembangunan JURNAL SAHID DA'WATII
Testa Pradia Nirwana
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penyajian Visual Dan Gaya Bahasa Pada Video Tentang Pariwisata Di Kabupaten Garut Terhadap Peningkatan Pengetahuan Testa Pradia Nirwana; Amiruddin Saleh; Krishnarini Matindas
Jurnal Komunikasi Pembangunan Vol. 14 No. 2 (2016): Juli 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.547 KB) | DOI: 10.46937/14201613766

Abstract

Tourism is one of sectors that is much enthused by the world community, this demand has increased annually. Garut is one of the districts in West Java which is interested by tourists. Furthermore, the promotion for the tourism product roles the prominent for the development of communities and regions. The promotion can use media of video through social media. This media is used to provide an illustration and the knowledge of tourism, and convince young travelers to visit the tourist attraction which is offered. The purpose of this study involves 1) to test the effect of visual presentation and style of language through video in increasing students’ knowledge, 2) to analyze the most effective message combination on the media of video about tourism in Garut regency, 3) to analyze the relationship between individual characteristics with improvement knowledge of students. This study employed true experimental methods with 2 x 2 factorial design by using pretest posttest control group design. Dealing with this, factors are used in the visual presentation consists of photos and infographics, and the language style consists of formal and conversational forms. The subjects participating in this study are 75 students of Bogor Agricultural University. The result of this study confirms that the visual presentation and the language style through video have significant influence on the increase of knowledge. The whole combination of treatment is not significantly different from the improvement of knowledge, and the individual characteristics are not significantly related to the improvement knowledge.Keywords: improvement knowledge, language style, video tourism, visual presentation
KONVERGENSI MEDIA RADIO DALAM DUNIA DIGITAL: MENJAGA EKSISTENSI RADIO CB FM NEWS DENGAN APLIKASI SIARAN DIGITAL Muhammad Rokib; Testa Pradia Nirwana; Febri Palupi Muslikhah
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.915

Abstract

This study aims to develop the CB FM News application as a solution to increase listener interest in the CB FM Rembang Radio Station, particularly among the community of Rembang Regency. Using a level 3 Research and Development (R&D) method, the development process includes planning, design, implementation, and system testing supported by appropriate hardware, software, and an engaging interface design to encourage the use of digital radio broadcasting. The research subjects consist of residents of Pasarean Village selected through simple random sampling. The findings show that the CB FM News application was successfully developed and tested without system bugs or errors, and it effectively integrates various media convergence features such as radio streaming, video streaming, news access, notifications, and user interaction. This innovation not only expands public access to information but also supports the digital transformation of CB FM Rembang Radio Station to remain relevant amid declining interest in conventional radio. Overall, the development of the CB FM News application provides an important contribution to sustaining the existence of local radio through the use of digital technology and the enhancement of user experience in accessing broadcast content.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UMKM MAKANAN KALENG DI MITRA TANI FARM Siska Permatasari; Testa Pradia Nirwana; Febri Palupi Muslikhah
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.916

Abstract

Digital marketing has become an important strategy in developing businesses in the digital era, especially for Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the digital marketing strategies implemented by Mitra Tani Farm MSMEs, especially in utilizing digital media to increase sales and expand market reach. Using qualitative research methods, data was obtained through structured interviews with the Mitra Tani Farm marketing team. The research results show that Mitra Tani Farm utilizes various digital platforms such as social media (Instagram), marketplaces (Shopee, Tokopedia), and websites to market their products. Leading products such as canned lamb and beef food showed increased sales through digital channels, despite challenges in marketplace competition. Apart from that, collaboration with resellers and providing attractive promotions via social media have also proven effective in attracting consumer interest. These results show that digital marketing provides great opportunities for MSMEs to win competition and increase sales, although appropriate strategies are needed to overcome challenges in an increasingly competitive digital market.
Co-Authors Amiruddin Saleh Febri palupi Muslikhah Krishnarini Matindas Muhammad Rokib Siska Permatasari