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All Journal Jurnal Komunikasi Pembangunan JURNAL SAHID DA'WATII
Testa Pradia Nirwana
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL SAHID DA'WATII

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KONVERGENSI MEDIA RADIO DALAM DUNIA DIGITAL: MENJAGA EKSISTENSI RADIO CB FM NEWS DENGAN APLIKASI SIARAN DIGITAL Muhammad Rokib; Testa Pradia Nirwana; Febri Palupi Muslikhah
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.915

Abstract

This study aims to develop the CB FM News application as a solution to increase listener interest in the CB FM Rembang Radio Station, particularly among the community of Rembang Regency. Using a level 3 Research and Development (R&D) method, the development process includes planning, design, implementation, and system testing supported by appropriate hardware, software, and an engaging interface design to encourage the use of digital radio broadcasting. The research subjects consist of residents of Pasarean Village selected through simple random sampling. The findings show that the CB FM News application was successfully developed and tested without system bugs or errors, and it effectively integrates various media convergence features such as radio streaming, video streaming, news access, notifications, and user interaction. This innovation not only expands public access to information but also supports the digital transformation of CB FM Rembang Radio Station to remain relevant amid declining interest in conventional radio. Overall, the development of the CB FM News application provides an important contribution to sustaining the existence of local radio through the use of digital technology and the enhancement of user experience in accessing broadcast content.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UMKM MAKANAN KALENG DI MITRA TANI FARM Siska Permatasari; Testa Pradia Nirwana; Febri Palupi Muslikhah
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.916

Abstract

Digital marketing has become an important strategy in developing businesses in the digital era, especially for Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the digital marketing strategies implemented by Mitra Tani Farm MSMEs, especially in utilizing digital media to increase sales and expand market reach. Using qualitative research methods, data was obtained through structured interviews with the Mitra Tani Farm marketing team. The research results show that Mitra Tani Farm utilizes various digital platforms such as social media (Instagram), marketplaces (Shopee, Tokopedia), and websites to market their products. Leading products such as canned lamb and beef food showed increased sales through digital channels, despite challenges in marketplace competition. Apart from that, collaboration with resellers and providing attractive promotions via social media have also proven effective in attracting consumer interest. These results show that digital marketing provides great opportunities for MSMEs to win competition and increase sales, although appropriate strategies are needed to overcome challenges in an increasingly competitive digital market.
Co-Authors Amiruddin Saleh Febri palupi Muslikhah Krishnarini Matindas Muhammad Rokib Siska Permatasari