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All Journal Jurnal Administrasi Bisnis Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi TRANSAKSI Jurnal Pemberdayaan Nusantara
Kurnianing Isololipu
Department Of Business Administration, Faculty Of Business Administration And Communication Sciences, Atma Jaya Catholic University, Jl. Jend. Sudirman 51, Jakarta 12930.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of Business in Achieving Millennium Development Goals through CSR (Corporate Social Responsibility) Widiasari, Natalia; Iedarwati, Pradewi; Isololipu, Kurnianing
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 21, No. 2
Publisher : UI Scholars Hub

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Abstract

owards the end of implementation period of Millennium Development Goals (MDGs), it is important to understand how far we have achieved it, what the best practice is and what has gone wrong. Looking at the achievement figure, it describes that we have not been far away from our starting point. Lack of power and ability are the main reasons. So it is time to look around. The country has many huge industries that have power and competency. The country has legal protection to ask the industries to cooperate, to coordinate and work together towards achieving MDGs. Industries, obligatory by law, and also some of them motivated by altruism must perform corporate social responsibility activities. This research describes the ongoing synergies that occurred in many ways in order to create better society and environment, which will lead to MDGs achievement.
Analysis of Product Strategy to The Business Growth of Small Medium Enterprises Kurnianing Isololipu; Antonius Widi Hardianto
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.39197

Abstract

A study has been conducted to examine the product strategy in relation to business growth among small medium enterprises in Setu District, East Jakarta, Indonesia. This study was critical since the small medium enterprises have limited access to gain understanding about marketing aspects of products. This study contributed to the understanding of product strategies importance that will lead to the business growth, specifically for the small medium enterprises. The study conducted by qualitative method of convenient sampling of twelve informants who was selected based on the criteria of informant. The results of this study showed that product quality has contributed to the increase sales. Meanwhile, the less various items of the product have to be considered since there might be new sellers penetrate the market existed.
ANALISIS DAMPAK STRATEGI PEMASARAN EPIC GAMES STORE TERHADAP LOYALITAS PENGGUNA STEAM Suganda, Julian Abel; Isololipu, Kurnianing
TRANSAKSI Vol. 15 No. 1 (2023): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

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Epic Games Inc merupakan perusahaan pengembang software dan game yang berbasis di North Carolina, Amerika Serikat. Epic Games Inc memliki sebuah aplikasi atau platform bernama Epic Games Store sebagai tempat mereka untuk menjual produk-produk dan software yang mereka miliki kepada para developer dan gamers. Epic Games Store sendiri sebagai platform penyedia software dan game tentunya memiliki pesaing yang sudah sangat lama ada dalam industri game, yaitu Steam. Steam merupakan platform atau aplikasi pengembang software dan game yang sudah ada sejak tahun 2002, berbeda dengan Epic Games Store yang baru tersedia pada tahun 2018. Lamanya Steam dalam industri tersebut membuat Epic Games Inc melakukan startegi pemasaran untuk menarik minat para pengguna Steam untuk mencoba dan beralih ke aplikasi Epic Games Store Karena hal tersebut penulis ingin mengetahui apakah strategi pemasaran yang dilakukan Epic Games Store berhasil dan dapat mempengaruhi loyalitas para pengguna Steam untuk beralih menggunakan Epic Games Store.Dalam penulisan ini, penulis menggunakan beberapa teori mendasar mengenai strategi pemasaran dan loyalitas pengguna. Seperti teori marketing mix dari Kotler dan Amstrong (2017) dan teori loyalitas pengguna dari Tjiptono (2011) dalam Robby (2017). Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data wawancara mendalam dan observasi yang dilakukan terhadap beberapa pengguna aplikasi atau platform Epic Games Store dan Steam yang telah menggunakan aplikasi tersebut dalam jangka waktu yang cukup lama. Teknik pengumpulan data yang digunakan oleh peneliti adalah berupa wawancara dengan tatap muka langsung dengan informan. Hasil penelitian menyimpulkan bahwa Epic Games Inc berhasil dalam menarik pengguna Steam untuk mencoba aplikasi Epic Games Store melalui strategi pemasaran lewat promosi pemberian game-game gratis bulanan yang mereka berikan, tetapi mereka gagal untuk membuat para pengguna Steam beralih ke Epic Games Store, karena mereka tidak memberikan kualitas pelayanan dan fitur yang baik dibandingkan dengan yang Steam berikan kepada para penggunanya.
Pemberian Insentif Terhadap Turnover Intention Pada Perusahaan Properti Mocino; Kurnianing Isulolipu; Antonius Widi Hardianto
Administratio Vol 15 No 2 (2024): Administratio: Jurnal Ilmiah Administrasi Publik dan Pembangunan
Publisher : Jurusan Ilmu Administrasi Publik, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/administratio.v15i2.437

Abstract

Human resources are the driving force of a company that determines performance in achieving company goals. Each employee certainly has a different performance from one employee to another, for example within one month salesperson A can reach the target, while salesperson B does not reach the target. Companies can stimulate employee performance through the provision of incentives which are interpreted as a form of appreciation for achieving a target or exceeding it. Incentive programs need to be designed in an attractive way to generate, increase, and maintain work motivation, so that performance meets targets. If the incentive program is deemed unattractive, employees may feel unappreciated and bored with the work situation, resulting in a desire to leave the company (turnover intention). This research was conducted at a property company located in Jakarta, PT. X has a sales force of 35 people and all of them are used as research respondents. The purpose of this study was to analyze the effect of providing incentives on the level of turnover intention of PT. X with descriptive analysis techniques, normality test, linearity test, simple linear regression test, coefficient of determination test, correlation test, and t test. The results showed that the incentive variable had a significant negative effect on the turnover intention variable by 11.9%.
Penguatan Branding dan Pemasaran Digital Usaha Rumahan bagi Ibu-Ibu PKK Kabupaten Karawang Pristiana Widyastuti; Kurnianing Isololipu; Antonius Widi Hardianto
Jurnal Pemberdayaan Nusantara Vol 6, No 1 (2026): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v6i1.9500

Abstract

This program aims to enhance the capacity of PKK women (members of the Family Welfare Empowerment Organization in Indonesia), as home-based MSME entrepreneurs in utilizing digital marketing and strengthening business branding. The program was conducted with 32 PKK women participants through training and mentoring methods. The training materials included the use of social media for digital marketing, writing promotional messages based on the AIDA (Attention, Interest, Desire, Action) model, product photography techniques, and the creation of digital promotional designs using the Canva application. The results of the program showed an improvement in participants’ abilities to utilize social media for business promotion, create promotional captions, produce more attractive product photos, and independently design digital promotional content. The evaluation also indicated that the training materials were relevant to the participants’ needs and could be directly applied in their daily business activities. This program is expected to help home-based MSME entrepreneurs expand their market reach and improve the competitiveness of their digital-based businesses
Co-Authors Antonius Widi Hardianto Mocino Natalia Widiasari Pradewi Iedarwati Pristiana Widyastuti Suganda, Julian Abel